design:retail - June 2015 - 62

062

↑ Customers can watch
the Kanna robot at
work while they wait.

men's store. "The findings led us to use authentic
materials, such as wood and concrete, and to create
an organizing principle that would not overwhelm
customers," Henmi adds. "We wanted the overall
effect to be calming and relaxing."
Visitors will experience plenty of space and textural elements from the polished concrete flooring to exposed brick walls contrasted with wood
planks used for tables and shelving, to supple
leather seating and suspended custom light box
fixtures made by hand. They'll also easily navigate
the store thanks to clear signage.
The store stocks and displays some 1,200
frame styles, which easily could become visual
overload. But, visitors will not encounter a sea
of spectacles. Instead, they'll find a thoughtfully arranged, illuminated grid system that logically organizes frames. "The grid was designed
to assist customers to quickly identify the styles
JUNE 2015

DESIGNRETAILONLINE.COM

they like and then makes it easy to find the color they want by moving horizontally," explains
Ryosuke Kimura, corporate planning manager
at JINS Eyewear U.S. Inc. Henmi says the team
made sure that the frames are easy to touch and
try on. Customers also can get help from the
store's "customer advisors," JINS' term for store
associates, who can offer fashion-conscious
advice when selecting a frame, and provide detailed product knowledge.
The simple and straightforward customer journey works with JINS' vision statement, including
concepts such as "progressive," "inspiring" and
"honest." Just weeks after opening, the store is
packed on weekends, Henmi says, leading many to
ask what's next. While Kimura is mum on expansion plans beyond the Bay Area, he notes, "We just
want to concentrate on getting it right."
And time for 20/20 hindsight.

PROJECT FILE
JINS Eyewear
San Francisco

RETAILER/IN-HOUSE

LIGHTING

DESIGN TEAM

JINS Eyewear

Juno (track),
LightArt (lanterns)

ARCHITECT/CONTRACT

MILLWORK

DESIGN FIRM

Mission Bell

Kwan Henmi
Architecture & Planning
GENERAL CONTRACTOR

Build Group Inc.
LIGHTING DESIGN

HLB

PAINT

Sherwin-Williams
PLASTIC LAMINATES

Krion
SIGNS/GRAPHICS

Ewingcraft (all recessed
illuminated acrylic signs)

STRUCTURAL ENGINEERS

DCI, Holmes Culley
MEP ENGINEER

CB Engineers
FLOORING

Ardex

Information in the project file
is provided by the retailer
and/or design firm.


http://www.DESIGNRETAILONLINE.COM

design:retail - June 2015

Table of Contents for the Digital Edition of design:retail - June 2015

Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Have You Heard?
Mingle
The Visual Eye
Searching for Steve Jobs
Home Turf
Online? Meet Offline
Retail Spectacle
Products
Backstory
design:retail - June 2015 - Intro
design:retail - June 2015 - CT1
design:retail - June 2015 - CT2
design:retail - June 2015 - Cover1
design:retail - June 2015 - Cover2
design:retail - June 2015 - 1
design:retail - June 2015 - 2
design:retail - June 2015 - 3
design:retail - June 2015 - 4
design:retail - June 2015 - 5
design:retail - June 2015 - Editor’s Note
design:retail - June 2015 - 7
design:retail - June 2015 - Show Talk
design:retail - June 2015 - 9
design:retail - June 2015 - On Trend
design:retail - June 2015 - 11
design:retail - June 2015 - 12
design:retail - June 2015 - 13
design:retail - June 2015 - 14
design:retail - June 2015 - 15
design:retail - June 2015 - We Love This!
design:retail - June 2015 - 17
design:retail - June 2015 - 18
design:retail - June 2015 - 19
design:retail - June 2015 - Designer Picks
design:retail - June 2015 - 21
design:retail - June 2015 - Clicks & Mortar
design:retail - June 2015 - 23
design:retail - June 2015 - 24
design:retail - June 2015 - 25
design:retail - June 2015 - Postcard
design:retail - June 2015 - 27
design:retail - June 2015 - Have You Heard?
design:retail - June 2015 - 29
design:retail - June 2015 - 30
design:retail - June 2015 - 31
design:retail - June 2015 - Mingle
design:retail - June 2015 - 33
design:retail - June 2015 - 34
design:retail - June 2015 - 35
design:retail - June 2015 - The Visual Eye
design:retail - June 2015 - 37
design:retail - June 2015 - Searching for Steve Jobs
design:retail - June 2015 - 39
design:retail - June 2015 - Home Turf
design:retail - June 2015 - 41
design:retail - June 2015 - 42
design:retail - June 2015 - 43
design:retail - June 2015 - 44
design:retail - June 2015 - 45
design:retail - June 2015 - 46
design:retail - June 2015 - 47
design:retail - June 2015 - Online? Meet Offline
design:retail - June 2015 - Retail Spectacle
design:retail - June 2015 - 50
design:retail - June 2015 - 51
design:retail - June 2015 - 52
design:retail - June 2015 - 53
design:retail - June 2015 - 54
design:retail - June 2015 - 55
design:retail - June 2015 - 56
design:retail - June 2015 - 57
design:retail - June 2015 - 58
design:retail - June 2015 - 59
design:retail - June 2015 - 60
design:retail - June 2015 - 61
design:retail - June 2015 - 62
design:retail - June 2015 - 63
design:retail - June 2015 - Products
design:retail - June 2015 - 65
design:retail - June 2015 - 66
design:retail - June 2015 - 67
design:retail - June 2015 - 68
design:retail - June 2015 - 69
design:retail - June 2015 - 70
design:retail - June 2015 - 71
design:retail - June 2015 - Backstory
design:retail - June 2015 - Cover3
design:retail - June 2015 - Cover4
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