design:retail - September 2015 - (Page 31)

how'd they do that? 031 URBAN CLOSE UP S OMETIMES THERE IS a moment in a retail store that simply makes you stop dead in your tracks. Enter the "CLOSE UP" sculpture-an artistic installation in Philippe DUBUC's Saint-Pierre Street boutique in Montreal-created by Montreal-based B3, an interdisciplinary landscape architecture and urban design firm. The lively sculpture, which plays on the sensorial urban experience of the brand's menswear collections, is comprised of segments of an immense galvanized steel culvert from Soleno, a storm water management company in SaintJean-sur-Richelieu. The material was cut and then painted a canary yellow on the inside. The SEPTEMBER 2015 DESIGNRETAILONLINE.COM segments were then positioned to create a concentric effect, offering a surprising, seductive impact that draws people from the street. The piece transforms the retail experience as customers react to its color and texture, how it plays with light and the environment it creates. "I like to provide something for people to experience, to spark a conversation with the texture of the material," says Sébastien Breton, president of B3. "DUBUC's designs-their cuts, silhouettes and textures-really speak to me. CLOSE UP gives everyone the chance to share a story and to live a sensorial urban experience in the city." - Jenny S. Rebholz Photo by PIERRE BÉLANGER Search #20 at http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - September 2015

design:retail - September 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives

design:retail - September 2015