design:retail - September 2015 - (Page 48)

048 ign s e ail D ers Ret fluenc In Influencers Retail Design By RACHEL BRANNON and ZOË ZELLERS epending on your newness to the industry, the folks on the following pages probably have either a familiar face or recognizable name. These titans of the industry-the Retail Design Influencers-are the creatives, directors, principals and founders who are reshaping retail through their passion and creativity, and carving out new paths through their work and interactions. They are the motivators, risktakers, challengers and standouts, and are molding the future of retail design as we know it. Introducing 2015's 10 Retail Design Influencers. Founder, Ralph Pucci Intl. Key Projects: "The Art of the Mannequin" retrospective exhibit, Museum for Arts & Design, New York "T Ralph Pucci SEPTEMBER 2015 DESIGNRETAILONLINE.COM O COMMUNICATE VISUALLY is a very powerful, emotional tool," says Ralph Pucci, whose 30-plus years of innovative mannequin design was celebrated this year in a major exhibit at New York's Museum for Arts & Design (MAD). Bringing the real artisans of visual merchandising and display out from behind the store windows and putting mannequins in an art museum was an unexpected and fabulous industry boost. "My design philosophy is that there are no rules," Pucci says. He encourages himself and peers "to take chances and to use the greatest talent available to collaborate with, to create a 'wow,' to inspire. Through the show at MAD, this philosophy becomes very clear." Pucci relays a time when Andrew Markopoulos, then at Dayton Hudson, bought 1,000 Kalman mannequins and used them as store "greeters" for Work Day Casual, and highlighted them on billboards in Minneapolis, Chicago and Detroit, and on shopping bags. "It was then that I clearly saw that my mannequins, if used correctly, could help build a brand, not just wear clothes," he says. Pucci adds that if anything, the MAD show has brought tremendous exposure to the visual craft. "I feel our industry has been under-appreciated," he says. "The next generation has a golden opportunity. I would encourage them to push the envelope, to take chances and to embrace all the arts. Do not put yourself in a box. There is more to visual presentation than the clothing. It's important to know what the other stores look like, it's important to know trends, but it's more important to go to the art galleries and museums, to listen to all types of music, experience all types of performances, to expand the thought process. By incorporating all the arts, you can create great, unexpected visual presentations. This is their chance, their moment." http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - September 2015

design:retail - September 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How’d They Do That?
Have You Heard?
Perspectives
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives
Backstory

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