design:retail - September 2015 - (Page 58)

toroef S t Bessigns r De e Yea th 058 Store Designs Best of the Year Winner: Polo Ralph Lauren Fifth Avenue, New York radition can be stuffy, but in this case, it feels fresh," says John Hulka, senior director, Ralph Lauren Store Design. That quote perfectly captures how iconic American brand Ralph Lauren comes to life in this 38,000-sq.-ft. Polo flagship store on Fifth Avenue in New York. Under the direction of Alfredo Paredes, Ralph Lauren's executive vice president and chief retail creative officer, the company's internal design team took inspiration from the Polo collections that were being presented at the time, as well as American boathouses, Ivy League schools, Adirondack mountain cabins and New York loft spaces. "We took those elements and began to refine them," Hulka says. The initial schematic and flow of the store design came together in a few days, and Hulka says it's about 95 percent of what they ended up with- "I still have the original sketch," he adds. Working with Scottsdale, Ariz.-based Weddle Gilmore Architects, the Ralph Lauren team started with "good architecture," and focused on the whole space, and then tweaked the details. One challenge was that the floors did not align. "The ground floor is much larger, the second floor is half the size of the ground floor, and then the third floor is large," Hulka explains. They organized a central location for the elevator and the stairs first, and then everything started to click together for a cohesive journey through the space. "The experience [begins with] walking through a neo-classical façade into a large atrium that is in the Ralph Lauren vernacular of Americana, so the first few spaces you walk through have more classic SEPTEMBER 2015 DESIGNRETAILONLINE.COM http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - September 2015

design:retail - September 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives

design:retail - September 2015