design:retail - September 2015 - (Page 68)

s irmr F n ig ea Desf the Y o 068 Design Firms of the Year Winner: Big Red Rooster nything is possible." This we-do-it-all attitude is what drives this year's winning Design Firm of the Year, Big Red Rooster, according to Co-Founder, President and Co-CEO Aaron Spiess. This year, the Columbus, Ohio-based design firm's work has run the gamut-from the first-of-its-kind sportswear retail destination adidas Boston Marathon RunBase to international grocer ALDI's U.S. rollout-proving that their team really is up for anything. FedEx Office, L.L.Bean, Calia by Carrie Underwood for DICK's Sporting Goods, Office Depot/Office Max and Foot Locker are just a few of the firm's other 2015 clients of note. Not to mention Under Armour Brand House (one of this year's Best Store Designs of the Year), which made a statement in the heart of Chicago's Magnificent Mile with its sleek, modern design and emphasis on digital interactivity. "We believe that we best serve our clients by understanding what consumers really want and need, and by aligning that with the brands and businesses for which we work," Spiess says. The firm also treats their clients as an integral part of their team, a collaborative style that has been key to its support of American Express as it expands its new "luxury lounge" business strategy. The partnership has resulted in projects like The Centurion Lounge at the San Francisco airport (shown here), a differentiated travel experience focused on the art of service. It's been a great, albeit whirlwind, year for Big Red Rooster-success that Spiess attributes to talented, committed and passionate associates. "We are truly interdisciplinary-not just multidisciplinary," he says. "We form teams that bring diverse viewpoints to fulfilling our client's opportunities." - Lauren Mitchell Volker SEPTEMBER 2015 DESIGNRETAILONLINE.COM "Our clients are an integral part of our team." Photo courtesy of AMERICAN EXPRESS http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - September 2015

design:retail - September 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives

design:retail - September 2015