design:retail - September 2015 - (Page 76)

076 Visual Best Merchandising Programs l suasing i V t Beschandims MerProgra Winner: Anthropologie ight-that's how many consecutive years Anthropologie has now taken home the top honor as the Visual Merchandising Program of the Year. The retailer's visual program continues to inspire, wow and mesmerize-both through its store windows and in-store displays (shown here). So, what's the key to their visual dominance, and how do they continue to delight year after year? "I think we remain authentic and true to ourselves," says Missy Peltz, executive creative director, apparel design and brand experience, Anthroplogie. "We have always protected our brand ethos regardless of our struggles. Our savvy customer knows the difference and holds us accountable." This past year, the visual team has been working on an exciting project in particular-redefining the retail experience. "This initiative is at the forefront of every retailer's mind, with the shift in buyer mentality from bricks-and-mortar shopping challenged by Web efficiencies," Peltz explains. "Our customer's widespread visibility to fashion and home trends via social media and the Internet has forced us to evolve our retail experience and bring her back into our stores by creating a reason to explore." In order to redefine Anthro's retail experience, Peltz says the visual staff has been exploring ways to increase their retail offer through added technology in stores. "We are becoming fluid in our speed-to-market strategies and becoming more responsive to our customer's desires," Peltz adds. "We are trying to streamline our store layout to accommodate her shopping patterns." No matter where or how retail evolves, we're pretty sure Anthropologie's award-winning visual program will continue to evolve with it and never miss a beat. - Jessie Dowd SEPTEMBER 2015 DESIGNRETAILONLINE.COM Photo by SAMUEL OBERTER http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - September 2015

design:retail - September 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives

design:retail - September 2015