design:retail - September 2015 - (Page 82)

ail s Rertlative e Sup 082 Superlatives Retail By RACHEL BRANNON Most Creative Store Design T2, New York/London The Melbourne, Australia-based T2 tea brand is expanding with stores across the world, and aims to engage customers in a hipper and more social tea-drinking experience. With a philosophy of "tea as theater," T2's recent locations in New York and London are designed to attract a new segment of young tea drinkers. The stores feature dark fixtures and shelving displaying colored packages of tea and merchandise. Tasting stations and aroma tables encourage interaction and socialization. ↑ London: Photo by ANDREW MEREDITH → New York: Photo by PAUL BARBERA SEPTEMBER 2015 DESIGNRETAILONLINE.COM http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - September 2015

design:retail - September 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
2015 Portfolio Awards
Retail Design Luminaries
Retail Design Infl uencers
Retailer of the Year
Best Store Designs of the Year
Design Firms of the Year
Best Visual Merchandising Programs
Retail Superlatives

design:retail - September 2015