design:retail - November/December 2015 - (Page 22)

designer picks 022 Sharing and Caring JESSE MOYER SENIOR MANAGER, GLOBAL STORE DESIGN LEVI STRAUSS & CO. @jesselmoyer 1. Experience-Based Shopping Merchandise isn't the only thing consumers are looking for when shopping. In the future, retailers are going to up their respective in-store-experience game as a way to build brand loyalty and make sales. The Southern California-based Travis Mathew store concept boasts a bright, optimistic, modern man-cave feel in an experience-driven environment. It offers men a place to come and relax, engage in a game of pingpong, play with the claw machine, charge your phone and shop for stylish activewear all within four walls. Photo by SIMON GREEN 2. Bricks & Mortar Isn't [2] Going Away In what seems like a reversal of trends, more and more e-commerce sites are now testing out bricks-and-mortar concepts, because consumers still want to physically experience the look, feel, taste and smell of products in real time. Traditionally online companies, such as Amazon, Google, Birchbox, Bonobos and Frank & Oak, have all opened bricks-and-mortar stores to connect with consumers in the physical sphere. Photo by RAWPIXEL LTD/ISTOCK/THINKSTOCK  3. Brands as Social Activists [1] [3] We've started seeing brands find their voices on a number of social-political issues, and it's a trend we'll see continue. No longer is it considered risky to speak out, and many brands find that speaking out on social issues already aligns with their brand values of inclusion, equality and fairness, so sharing that with consumers becomes a no-brainer. Photo courtesy of LEVI STRAUSS & CO. 4. Bigger Isn't Better Many traditional big-box retailers are looking at smaller footprints and edited assortment offerings in urban locations, following a trend of Millennials who are choosing to live in denser cities versus in sprawling suburbs or beyond. Although product offerings might be less than in a large-format store, big-box retailers are becoming savvier at providing a seamless experience across touchpoints, connecting consumers with all products offered, regardless of the size or location of the store. [4] Photo by JESSE MOYER 5. Sharing Economy Taking a cue from companies like Airbnb and City CarShare, sites like and (shown) offer up short-term retail rental space for (mainly) online retailers looking to test bricks-and-mortar concepts without the costs or commitment of building out an entire store. Photo courtesy of RE:PUBLIC SPACES JESSE MOYER IS HEAD OF GLOBAL RETAIL STORE DESIGN AT LEVI STRAUSS & CO. ACROSS HIS NEARLY DECADE-LONG CAREER IN RETAIL DESIGN, HE HAS BEEN ABLE TO PUT HIS DESIGN SKILLS TO USE IN-HOUSE WITH POSITIONS PREVIOUSLY HELD AT MEGA-RETAILERS L BRANDS AND GAP INC. HE WAS NAMED ONE OF DESIGN:RETAIL'S "40 UNDER 40" IN 2015. NOVEMBER/DECEMBER 2015 DESIGNRETAILONLINE.COM [5] http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - November/December 2015

design:retail - November/December 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
New York Retail
Buyers’ Guide
Company Listing
Product Category Index
Product Category Listing

design:retail - November/December 2015