design:retail - January 2016 - (Page 18)

designer picks 018 Trendspotting for the New Year TROY WILLIAMS VICE PRESIDENT, GLOBAL BRAND DESIGN AMERICAN EXPRESS CO. @troypwms 1. Connected Design [2] Digitally active home services allow for home automation-whenever, wherever-from security to climate to voice commands. Think smart locks, the Nest thermostat (pictured) and the Wink home app, all designed to put you in control of your home in real time. 2. Outdoors In When we bring the great outdoors into our indoor environments, the space feels fresh and inviting, and consumers feel right at home. In the American Express Centurion Lounges, card members are immediately greeted by a "Green Wall" that welcomes them into the space. [1] Photo courtesy of AMERICAN EXPRESS 3. Beacon Power [4] Beacons-instruments that allow a mobile device to receive personalized information from a store-align with existing technology to empower consumers and guide their retail journey. When we use these tools, we better understand their paths and provide a more relevant experience. Photo courtesy of UNIVERSAL DISPLAY/ICONEME 4. Design for Everyone With Instagram and Pinterest serving as mood boards and inspiration-and interior decorating services going digital-design is accessible to everyone with sites like Homepolish and Laurel & Wolf, among others. 5. Faux Natural [3] Keeping the aesthetics of natural materials but manufactured to add durability, new faux-natural materials-especially those that replicate the look of stone-bring all the beauty without the wear and tear. This mannequin from Atrezzo realistically mimics the luxe look of marble with a painted finish. TROY WILLIAMS IS RESPONSIBLE FOR ALL ASPECTS OF IDENTITY AND DESIGN FOR AMERICAN EXPRESS CO. AND OVERSEES THE IN-HOUSE CREATIVE SERVICES AGENCY, ONBRAND. BEFORE JOINING THE COMPANY IN 2006, HE HELD VARIOUS CREATIVE MARKETING POSITIONS FOR SEVERAL COMPANIES, INCLUDING CHANEL USA AND FOOTLOCKER WORLDWIDE. IN ADDITION TO HIS FULL-TIME DUTIES AT AMERICAN EXPRESS, HE ALSO IS AN ADJUNCT PROFESSOR AT FIT IN NEW YORK, WHERE HE TEACHES VARIOUS BRANDING AND DESIGN DISCIPLINES. [5] JANUARY 2016 DESIGNRETAILONLINE.COM http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - January 2016

design:retail - January 2016
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
The Visual Eye
Searching for Steve Jobs
Searching for Steve Jobs
Winning Windows
Visual Eye
Visual Products

design:retail - January 2016