design:retail - January 2016 - (Page 64)
backstory
064
T
HE ENGLISH COUNTRYSIDE was on
full display on bustling Regent Street
in London thanks to this Herbarium
window display for a Crabtree & Evelyn
store. Part of the RIBA Regent Street
Window project collaboratively designed by architects London Atelier and lighting designers Michael
Grubb Studio, the display captures the memory of
English Still Rooms-an English countryside tradition that the Crabtree & Evelyn brand traces its
origins back to. A combination of plants, flowers,
tracing papers, copper and brass utensils, wooden
surfaces of country kitchens, and remedies, potions and cosmetic products were all part of the
inspiration for the project.
"We were inspired by this tradition and by the
material and visual language that it has, as well by
JANUARY 2016
DESIGNRETAILONLINE.COM
the thought of a botanist collecting, preserving and
cataloging different species of herbs and flowers in
layers of tracing papers," explains architect Pouya
Zamanpour of London Atelier. "The idea was to
bring these old and romantic images and connect
them to today's buzz of Regent Street."
To craft the stunning display, a grid of 96 boxes
was made into four separate modules-77 of which
were capped with panes of soap featuring botanical compositions cast into them, made from 200
different species of plants common to English
gardens. Lightly stained plywood, frosted glass
and brass angles hold the soap panes in place. LED
lights connected to a computer transform the window into a high-tech matrix that responds to the
street movements of passersby and translates them
into a subtle, organically animated lighting effect.
The result is a pleasing juxtaposition between
countryside and urban streetscape that delights
onlookers and conveys the brand ethos.
- Jessie Dowd
Photos by JAMES NEWTON PHOTOGRAPHS
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - January 2016
design:retail - January 2016
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
The Visual Eye
Searching for Steve Jobs
Searching for Steve Jobs
Winning Windows
Visual Eye
ShopWithMe
COS
Visual Products
Backstory
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