design:retail - January 2016 - (Page 64)

backstory 064 T HE ENGLISH COUNTRYSIDE was on full display on bustling Regent Street in London thanks to this Herbarium window display for a Crabtree & Evelyn store. Part of the RIBA Regent Street Window project collaboratively designed by architects London Atelier and lighting designers Michael Grubb Studio, the display captures the memory of English Still Rooms-an English countryside tradition that the Crabtree & Evelyn brand traces its origins back to. A combination of plants, flowers, tracing papers, copper and brass utensils, wooden surfaces of country kitchens, and remedies, potions and cosmetic products were all part of the inspiration for the project. "We were inspired by this tradition and by the material and visual language that it has, as well by JANUARY 2016 DESIGNRETAILONLINE.COM the thought of a botanist collecting, preserving and cataloging different species of herbs and flowers in layers of tracing papers," explains architect Pouya Zamanpour of London Atelier. "The idea was to bring these old and romantic images and connect them to today's buzz of Regent Street." To craft the stunning display, a grid of 96 boxes was made into four separate modules-77 of which were capped with panes of soap featuring botanical compositions cast into them, made from 200 different species of plants common to English gardens. Lightly stained plywood, frosted glass and brass angles hold the soap panes in place. LED lights connected to a computer transform the window into a high-tech matrix that responds to the street movements of passersby and translates them into a subtle, organically animated lighting effect. The result is a pleasing juxtaposition between countryside and urban streetscape that delights onlookers and conveys the brand ethos. - Jessie Dowd Photos by JAMES NEWTON PHOTOGRAPHS http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - January 2016

design:retail - January 2016
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
The Visual Eye
Searching for Steve Jobs
Searching for Steve Jobs
Winning Windows
Visual Eye
Visual Products

design:retail - January 2016