design:retail - March 2016 - (Page 8)

editor's note 008 Tree Huggers ALISON EMBREY MEDINA EXECUTIVE EDITOR alison.medina@emeraldexpo.com @dretaileditor M UCH LIKE THE world of retail, magazines are a world of hypertemporary afflictions. For the most part, you don't create a magazine as an object of permanence, like a hardbound book or an institutional building-you create it to be read, ripped up, passed on and eventually (hopefully) recycled. Retail stores aren't built to last for centuries either. Every merchandising arrangement, every storefront window, every endcap display is conceived, designed and executed for a fleeting moment, not for a lifetime. From flagships to fixtures, retail is constantly in a cycle of destroying the (only recently) old and creating the ever new. In a way, it's the feverish pace at which we create and destroy retail concepts that gives this magazine plenty of content to fill in our evertemporary pages. (How's that for an existentialist perspective?!) When you are the editor of a printed magazine that achieves its validity from the tactile, published page, at times the concept of sustainability can make you squirm in your office seat. After all, we are a printed publication, which means paper. Lots and lots of paper. And that paper comes from lots and lots of trees. Listening to a publication go on and on about upcycling and sustainability and "greentailing" can be a bit of a hard pill to swallow when we have often been one of the worst offenders of creating things that are often quickly and easily thrown away. MARCH 2016 DESIGNRETAILONLINE.COM Until now. Beginning with this March GlobalShop issue, design:retail (and all of Emerald Expositions' printed magazine titles) has become a certified partner of the PrintReleaf Exchange (PRX), the first technology platform to enable cloud-based forest product tracking and reforestation. What does this mean? As a GLOBALSHOP.ORG PRX partner, design:retail will now "releaf," or reforest, all of our paper consumption by planting new trees in an amount equivalent to our paper use at global reforestation sites of our choice. PRX directly integrates with Global Forest Watch, a platform hosted by the World Resources Institute, which will allow us access to heat-map technology that represents forest loss and gain across the globe, showing which areas of the planet are most in need of trees. Do you know how many sheets of paper makes a tree? According to PRX's global standard for sustainability, it's 8,333 sheets. Since the launch of PrintReleaf, PRX has releafed more than 77,000 trees. And now, we are part of it. I share this news with you not to toot my own hippity-dippity horn, but to share a major stride for our organization that will inevitably make a difference in the global world we live in. We are acknowledging our consumption, and working to replenish. That is step one in operating a truly sustainable business model, and I'm happy to be a part of it. So go ahead and call us tree huggers-although we prefer the term "tree releafers"-we're proud of it! Illustration by SHANNON MAY http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - March 2016

design:retail - March 2016
Contents
Editor's Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Perspectives
Have You Heard?
The Visual Eye
Searching for Steve Jobs
GlobalShop 2016
Chelsea Collective
Primark
Marqt
Ports 1961
Art Van Furniture
Ted Baker
Design Leaders Listing
Products
Backstory

design:retail - March 2016

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