design:retail - April/May 2016 - (Page 6)

editor's note 006 Be Nimble, Be Quick ALISON EMBREY MEDINA EXECUTIVE EDITOR alison.medina@emeraldexpo.com @dretaileditor I N TODAY'S LIGHTNING FAST retail marketplace, there is an overarching sense of speed and immediacy prevalent in every consumer interaction. I've spoken about it before-the "now-ness" of retail today. Shoppers don't care about what happened yesterday, last week or last month in your store, they want to engage in the experience today, now, in this moment. With customers always expecting fresh and new, surprise and delight with each shopping engagement, how can retailers keep a bricks-and-mortar store continuously relevant? The answer is flexibility. The age-old nursery rhyme "Jack Be Nimble" came to mind as I was gathering my thoughts on flexibility, speed and immediacy needed at retail today. Back in the mid-19th century, which is said to be the origins of this particular rhyme, jumping over candlesticks was both a bit of a sport, as well as a soothsayer activity. In fact, clearing the candle without blowing out the flame was a sign of good luck and a fairly vague way of divining the future. Now I don't know who Jack was (varying historians claim he could have been either a metaphor for Yellow Fever, also known as "Yellow Jack," or a hanged pirate ship captain), but the message that speed, agility, nimbleness and efficiency can propel you forward into a more logical future is a message I can get down with. (And that's why I've had the rhyme playing over and over on hard repeat in my head since last week. Apologies if I've just caused the same for you.) APRIL/MAY 2016 DESIGNRETAILONLINE.COM Jack be nimble, Jack be quick, Jack jumped over The candlestick. that creating products with more flexibility for the retailer was top of mind for 2016 and beyond. You'll see a bit of what I'm talking about on our On Trend page this issue on page 8, dubbed "Feasible Flexibility." In our feature story on Oiselle in Seattle, you'll find an up-and-coming brand launching into its first physical store location with nimbleness at the core of its entire store design. As you'll read in the article on page 54, each floor fixture in the store is engineered on a winch system, allowing store associates to literally lift the fixtures-merchandise and all-up to ceiling height for a quick turnaround. This enables the retailer to use its square footage to become more than just a store-it can become a community center to meet customers, host workshops, run fitness classes and be a better steward of its overall brand ethos. In every project, practice and presentation you are creating in the coming year, try to remember to size up your candlestick before you take your leap. Be nimble and quick enough to always be ready to jump forward into the future-just make sure you clear the flame. When anyone asked me what trends I was seeing on the GlobalShop show floor this past March 23-25 in Las Vegas, I answered swiftly and confidently: "flexibility." From kit-of-part fixtures to magnetic wall systems with changeable graphics/surfaces to mannequins that turn into freestanding displays, the message was loud and clear GLOBALSHOP.ORG Illustration by SHANNON MAY http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - April/May 2016

design:retail - April/May 2016
Table of Contents
Editor’s Note
On Trend
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Inspirations
Postcard
Mingle
Have You Heard?
Perspectives
Shopper Insights
Shopping with Paco
20th Annual Markopoulos Award
The Markopoulos Circle Past
Heritage
Oiselle
40 Under 40
GlobalShop Roundup
Products
Backstory

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