design:retail - June 2016 - (Page 30)

the visual eye 030 Need-to-Know Technology PETER-TOLIN BAKER VISUAL MERCHANDISING SPECIALIST P-T B DESIGN SERVICES T ECHNOLOGY HAS been synonymous with retail design and product presentation for centuries. Advances in how store environments are designed and constructed, as well as how product is securely handled, presented and sold, are dependent on new advances is technology to keep customers informed, interested and satisfied. As retail designers and visual merchandisers, we readily use technology in nearly every aspect of what we do to support sales, marketing and customer service, including basic hardware, such as laptops, smartphones, digital cameras, 2-D and 3-D printers, and CNC routers, as well as a full range of related software for communications, research, design, orders and production. Equally important to knowing these tools is to be aware of the latest emerging technology-both hardware and software-that is influencing where and how we shop. The following are a few leading developments in technology that are having an evolving impact on the customer shopping experience-purportedly helping to make it more interactive, personalized, informative, entertaining and efficient. * 4K Screen Technology: Also known as ultrahigh definition (UHD), 4K represents the latest level in sharper and brighter imagery, which can help to project a clearer marketing and brand impression via in-store video screens. 4K screen technology is the industry's newest high standard. * 3-D Imaging: Strategically placed video screens can now feature the latest product in an attentiongrabbing and secure new way-3-D visuals, but without those pesky glasses! * Projection Mapping: Creating augmented, virtual reality spaces via projected images on JUNE 2016 DESIGNRETAILONLINE.COM non-flat and non-white surfaces is the latest way to transform a space. For retail, this could be just the touch for a special in-store brand promotion, or perhaps as a creative way to temporarily transform a blank "shop in shop" to an artfully decorated and branded designer boutique. * Real-Time Data Collection: A range of growing technology is being incorporated to capture customer identification as they interact within a retail environment, which can then be used to create a more personalized, interactive shopping experience. This includes "biometric" information captured via fingerprints (e.g. Apple's fingerprintactivated Touch ID), retina scans, facial and voice recognition software; information that, in turn, can lead to creating a range of customized "check in" opportunities throughout the store. * IoT Automations: Automation will continue to expand and drive communications between a wider range of interconnected devices. IoT (the Internet of Things) includes data captured via beacons, wearable personal devices and mobile phones, which in turn supports proximity marketing, such as personalized real-time GLOBALSHOP.ORG messages, sales offers and product promotions sent to browsing customers. In addition, this exchange of information can inspire in-store purchasing via mobile commerce sites, or even via social commerce purchases (via social media platforms). Additionally, IoT automation can provide other offline interactive store moments, such as presentations that allow customer responses (e.g. voting for a favorite product at a display kiosk) or personalizing interactive, dynamic video walls with shared photos or texts. * Mobile POS: Advances in security and speed have allowed mobile POS systems to gain acceptance more then ever. New point-of-sale mobile hardware options are faster and less expensive, transforming how many traditional POS cashwrap stations are designed and used. The mobile POS option is allowing for better use of store space, staffing and improved customer traffic via faster and more efficient sales transactions- especially in higher traffic retail settings. Additionally, exciting advances in interactive touchscreens, creative LED, 3-D holographic projections, CGI, gesture animation and other developing motion-capture techniques are expanding outward from their original industries and are creating new exciting presentation opportunities within retail settings. Interestingly, while in-store technology can add significantly to the success of the retail shopping experience, it cannot completely replace the importance of having a human touch at some point in the live shopping experience. PETER-TOLIN BAKER IS ACTIVELY INVOLVED WITH RETAIL DESIGN AND VISUAL MERCHANDISING VIA P-T B DESIGN SERVICES (OWNER), AND AS A REGULAR CONTRIBUTOR TO DESIGN:RETAIL. Photo courtesy of THINKSTOCK http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - June 2016

design:retail - June 2016
Editor's Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How'd They Do That?
Have You Heard?
The Visual Eye
Searching for Steve Jobs
Samsung 837
Tech Disruptors

design:retail - June 2016