design:retail - August 2016 - 14
on trend
014
FOOD + FUTURE
D
O YOU EVER wish you knew more
about the foods you were placing into
your shopping cart? Target Corp.,
MIT Media Lab (a creative hub at
Cambridge's Massachusetts Institute
of Technology) and global design firm IDEO are
testing two techniques at a Boston Target store to
give consumers more control over food choices and
to eat healthier.
The collaboration, dubbed Food + Future coLab,
aims to "create a radical transparency to drive
permanent positive change in how the world
looks at food," says Greg Shewmaker, Target's
entrepreneur-in-residence. Target, MIT and IDEO
developed two programs to meet their objectives.
Good & Gather, a new trademark for a product
line of Target Brands Inc., places tough-to-read
ingredients printed on the back of packages
into enlarged and clearly visable information on
the front. "Most modern-day food packaging is
covered with imagery, logos and health claims,"
Shewmaker says. "Good & Gather strips all of that
away, eliminating the distractions, prominently
featuring on the package front what is normally
the fine print on the back, and placing it front and
center, no matter what the ingredients are."
According to Shewmaker, the long-range goal
for Good & Gather is to set a new worldwide standard for food packaging transparency.
A second concept provides real-time nutritional
information. The shopper places an individual fruit
or vegetable on a spectroscopy device that scans it
and reports its exact nutritional value. Price is determined according to its freshness, rather than its
weight, and customers pay this amount at checkout.
Later this year, Target, which is in the midst of a
major overhaul of its grocery section (read about
this and other in-store innovations on page 46),
will launch a website with IDEO to identify trends
and ultimately explore how food will be grown,
sold and consumed in the next 15 years-helping
to bridge opportunities between emerging technology and human needs. "With coLab, we're
pushing the edges of technology, business and
design to create new, impactful ventures to do just
that," Shewmaker says.
- Vilma Barr
AUGUST 2016
DESIGNRETAILONLINE.COM
GLOBALSHOP.ORG
Photos by TIFFANY KNIGHT
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - August 2016
design:retail - August 2016
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Have You Heard?
Perspectives
The Visual Eye
Searching for Steve Jobs
Saks Fifth Avenue
Target LA25
Artegon Marketplace
Flooring
design:retail - August 2016 - design:retail - August 2016
design:retail - August 2016 - CT1
design:retail - August 2016 - CT2
design:retail - August 2016 - design:retail - August 2016
design:retail - August 2016 - Cover2
design:retail - August 2016 - 1
design:retail - August 2016 - 2
design:retail - August 2016 - 3
design:retail - August 2016 - Contents
design:retail - August 2016 - 5
design:retail - August 2016 - 6
design:retail - August 2016 - 7
design:retail - August 2016 - Editor’s Note
design:retail - August 2016 - 9
design:retail - August 2016 - On Trend
design:retail - August 2016 - 11
design:retail - August 2016 - 12
design:retail - August 2016 - 13
design:retail - August 2016 - 14
design:retail - August 2016 - 15
design:retail - August 2016 - 16
design:retail - August 2016 - We Love This!
design:retail - August 2016 - 18
design:retail - August 2016 - 19
design:retail - August 2016 - 20
design:retail - August 2016 - 21
design:retail - August 2016 - Designer Picks
design:retail - August 2016 - 23
design:retail - August 2016 - Clicks & Mortar
design:retail - August 2016 - 25
design:retail - August 2016 - Postcard
design:retail - August 2016 - 27
design:retail - August 2016 - Have You Heard?
design:retail - August 2016 - 29
design:retail - August 2016 - Perspectives
design:retail - August 2016 - 31
design:retail - August 2016 - The Visual Eye
design:retail - August 2016 - 33
design:retail - August 2016 - Searching for Steve Jobs
design:retail - August 2016 - 35
design:retail - August 2016 - 36
design:retail - August 2016 - 37
design:retail - August 2016 - Saks Fifth Avenue
design:retail - August 2016 - 39
design:retail - August 2016 - 40
design:retail - August 2016 - 41
design:retail - August 2016 - 42
design:retail - August 2016 - 43
design:retail - August 2016 - 44
design:retail - August 2016 - 45
design:retail - August 2016 - Target LA25
design:retail - August 2016 - 47
design:retail - August 2016 - 48
design:retail - August 2016 - 49
design:retail - August 2016 - 50
design:retail - August 2016 - 51
design:retail - August 2016 - Artegon Marketplace
design:retail - August 2016 - 53
design:retail - August 2016 - 54
design:retail - August 2016 - 55
design:retail - August 2016 - 56
design:retail - August 2016 - 57
design:retail - August 2016 - Flooring
design:retail - August 2016 - 59
design:retail - August 2016 - 60
design:retail - August 2016 - 61
design:retail - August 2016 - 62
design:retail - August 2016 - 63
design:retail - August 2016 - 64
design:retail - August 2016 - Cover3
design:retail - August 2016 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
https://www.nxtbook.com/nxtbooks/designretail/201810
https://www.nxtbook.com/nxtbooks/designretail/201809
https://www.nxtbook.com/nxtbooks/designretail/201808
https://www.nxtbook.com/nxtbooks/designretail/201807
https://www.nxtbook.com/nxtbooks/designretail/20180607
https://www.nxtbook.com/nxtbooks/designretail/20180405
https://www.nxtbook.com/nxtbooks/designretail/201803
https://www.nxtbook.com/nxtbooks/designretail/201802
https://www.nxtbook.com/nxtbooks/designretail/201801
https://www.nxtbook.com/nxtbooks/designretail/20171112
https://www.nxtbook.com/nxtbooks/designretail/201710
https://www.nxtbook.com/nxtbooks/designretail/201709
https://www.nxtbook.com/nxtbooks/designretail/201708
https://www.nxtbook.com/nxtbooks/designretail/201707
https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com