design:retail - August 2016 - 20
we love this!
020
C
OMIC CENTRIC TV SHOWS, movies and
popular culture have been a boon to comic
book sales, which hit a 20-year high in
2014. And comic book stores are sharing in the
boom times as well. This phenomenon is not
limited to the American comic industry. Seville,
Spain-based Raccoon Games wanted to relocate
from its 538-sq.-ft. store to expand its offerings of
comics, video games and collectibles. It tapped
AUGUST 2016
DESIGNRETAILONLINE.COM
Granada, Spain-based architecture and design firm
Serrano + Baquero for the challenge.
Opened last November in Seville's Nervion
district, the more than 5,000-sq.-ft. space spans
two levels and has original brick columns, polished concrete floors and a plywood staircase and
cashwrap. Portable plywood fixtures make reconfiguring the layout a breeze. From the outside,
a giant rolling garage door that used to be fit for
tractors still welcomes people streetside.
Two glass semi-circular fixtures that each tower
13 ft. high add drama to the center of the store.
They are open around the 6 ft. mark so that staff
can easily make changes to the displays. "They
GLOBALSHOP.ORG
evoke the Cruzcampo beer factory cylinders, located across the street until some years ago, when
the de-industrialization process carried out in this
neighborhood ended," explains Paloma Baquero
Masats, co-founder of Serrano + Baquero.
Masats says she and co-founder Juan Antonio
Serrano Garcia traveled to Seville many times to
understand Raccoon Games' products and former
store, and to help them choose the new site.
"The building was a gymnasium, covered with
plaster and mirrors," Masats says. "We looked for
original photos and documents, and we did some
little samples in order to discover the hidden materials. That is how we found that it used to be a
warehouse and developed the idea of the industrial
archaeology, which led us to explore the memory of
the site by recovering its original elements."
Even if comics aren't your thing, sounds like a
fun design diversion.
- Erin M. Loewe
Photo by FERNANDO ALDA
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - August 2016
design:retail - August 2016
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Have You Heard?
Perspectives
The Visual Eye
Searching for Steve Jobs
Saks Fifth Avenue
Target LA25
Artegon Marketplace
Flooring
design:retail - August 2016 - design:retail - August 2016
design:retail - August 2016 - CT1
design:retail - August 2016 - CT2
design:retail - August 2016 - design:retail - August 2016
design:retail - August 2016 - Cover2
design:retail - August 2016 - 1
design:retail - August 2016 - 2
design:retail - August 2016 - 3
design:retail - August 2016 - Contents
design:retail - August 2016 - 5
design:retail - August 2016 - 6
design:retail - August 2016 - 7
design:retail - August 2016 - Editor’s Note
design:retail - August 2016 - 9
design:retail - August 2016 - On Trend
design:retail - August 2016 - 11
design:retail - August 2016 - 12
design:retail - August 2016 - 13
design:retail - August 2016 - 14
design:retail - August 2016 - 15
design:retail - August 2016 - 16
design:retail - August 2016 - We Love This!
design:retail - August 2016 - 18
design:retail - August 2016 - 19
design:retail - August 2016 - 20
design:retail - August 2016 - 21
design:retail - August 2016 - Designer Picks
design:retail - August 2016 - 23
design:retail - August 2016 - Clicks & Mortar
design:retail - August 2016 - 25
design:retail - August 2016 - Postcard
design:retail - August 2016 - 27
design:retail - August 2016 - Have You Heard?
design:retail - August 2016 - 29
design:retail - August 2016 - Perspectives
design:retail - August 2016 - 31
design:retail - August 2016 - The Visual Eye
design:retail - August 2016 - 33
design:retail - August 2016 - Searching for Steve Jobs
design:retail - August 2016 - 35
design:retail - August 2016 - 36
design:retail - August 2016 - 37
design:retail - August 2016 - Saks Fifth Avenue
design:retail - August 2016 - 39
design:retail - August 2016 - 40
design:retail - August 2016 - 41
design:retail - August 2016 - 42
design:retail - August 2016 - 43
design:retail - August 2016 - 44
design:retail - August 2016 - 45
design:retail - August 2016 - Target LA25
design:retail - August 2016 - 47
design:retail - August 2016 - 48
design:retail - August 2016 - 49
design:retail - August 2016 - 50
design:retail - August 2016 - 51
design:retail - August 2016 - Artegon Marketplace
design:retail - August 2016 - 53
design:retail - August 2016 - 54
design:retail - August 2016 - 55
design:retail - August 2016 - 56
design:retail - August 2016 - 57
design:retail - August 2016 - Flooring
design:retail - August 2016 - 59
design:retail - August 2016 - 60
design:retail - August 2016 - 61
design:retail - August 2016 - 62
design:retail - August 2016 - 63
design:retail - August 2016 - 64
design:retail - August 2016 - Cover3
design:retail - August 2016 - Cover4
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