design:retail - August 2016 - 54
054
ead any articles lately
about a mall that wasn't
"dying?" Much of the news is
negative, but there are bright
spots. One concept that's
generating buzz is Artegon
Marketplace, an 865,000-sq.-ft.
"anti-mall" that is putting the
artisan movement on center
stage in a unique indoor shopping environment.
Artegon Marketplace is
anchored by a few big names
like Bass Pro Shops, Ron Jon
Surf Shop and a Cinemark
movie theater, as well as an
indoor ropes course and trampoline park. But what sets it
apart is its Village Marketplace
in the heart of the mall, which
emphasizes local craftspeople
selling their wares. Entry-level
spaces range from 200 sq. ft. up
to 800 sq. ft. and larger for more
established entrepreneurs.
But what started as a revamp
of Orlando, Fla.'s Festival Bay
Mall on the famed International
Drive in November 2014 needed a bit of inspiration before it
really took off.
David Miskin, chief creative officer at New York
real estate company The Lightstone Group, came
on board in May 2015 and quickly transformed
the Artegon Marketplace from booths divided
with steel-grid walls to each vendor having its
own unique dry-walled storefront and visual merchandising plan. Six months later, Artegon held its
grand re-opening in November 2015.
Miskin says the original iteration of Artegon
Marketplace almost had a flea-market vibe and
was a confusing concept. "When I came on, we
AUGUST 2016
DESIGNRETAILONLINE.COM
established a true visual merchandising team of
people," he explains. "We wanted to get inspired,
to do things like we would have done 20 years ago."
Miskin (who started his visual merchandising career at the Gap during the Mickey Drexler
days) tapped Amy Higgins to be the vice president of leasing for Lightstone and to help create a
winning experience for Artegon's vendors and
shoppers alike.
"These are true artists who work out of their
homes, but they take this concept and can be there
GLOBALSHOP.ORG
all day and continue with their craft," Higgins
explains. "In Orlando, where there's so much
competition and stimulation-I-Drive (International Drive) is one of the world's biggest tourist
attractions-they love the concept of being in an
'anti-ordinary' mall."
Katie Tlaseca-Moreno, senior leasing representative with Artegon Marketplace, says leasing at
Artegon is kind of like a one-stop shop for small
businesses, many of which have only ever had an
online presence or festival booths. "We turn small
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - August 2016
design:retail - August 2016
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Have You Heard?
Perspectives
The Visual Eye
Searching for Steve Jobs
Saks Fifth Avenue
Target LA25
Artegon Marketplace
Flooring
design:retail - August 2016 - design:retail - August 2016
design:retail - August 2016 - CT1
design:retail - August 2016 - CT2
design:retail - August 2016 - design:retail - August 2016
design:retail - August 2016 - Cover2
design:retail - August 2016 - 1
design:retail - August 2016 - 2
design:retail - August 2016 - 3
design:retail - August 2016 - Contents
design:retail - August 2016 - 5
design:retail - August 2016 - 6
design:retail - August 2016 - 7
design:retail - August 2016 - Editor’s Note
design:retail - August 2016 - 9
design:retail - August 2016 - On Trend
design:retail - August 2016 - 11
design:retail - August 2016 - 12
design:retail - August 2016 - 13
design:retail - August 2016 - 14
design:retail - August 2016 - 15
design:retail - August 2016 - 16
design:retail - August 2016 - We Love This!
design:retail - August 2016 - 18
design:retail - August 2016 - 19
design:retail - August 2016 - 20
design:retail - August 2016 - 21
design:retail - August 2016 - Designer Picks
design:retail - August 2016 - 23
design:retail - August 2016 - Clicks & Mortar
design:retail - August 2016 - 25
design:retail - August 2016 - Postcard
design:retail - August 2016 - 27
design:retail - August 2016 - Have You Heard?
design:retail - August 2016 - 29
design:retail - August 2016 - Perspectives
design:retail - August 2016 - 31
design:retail - August 2016 - The Visual Eye
design:retail - August 2016 - 33
design:retail - August 2016 - Searching for Steve Jobs
design:retail - August 2016 - 35
design:retail - August 2016 - 36
design:retail - August 2016 - 37
design:retail - August 2016 - Saks Fifth Avenue
design:retail - August 2016 - 39
design:retail - August 2016 - 40
design:retail - August 2016 - 41
design:retail - August 2016 - 42
design:retail - August 2016 - 43
design:retail - August 2016 - 44
design:retail - August 2016 - 45
design:retail - August 2016 - Target LA25
design:retail - August 2016 - 47
design:retail - August 2016 - 48
design:retail - August 2016 - 49
design:retail - August 2016 - 50
design:retail - August 2016 - 51
design:retail - August 2016 - Artegon Marketplace
design:retail - August 2016 - 53
design:retail - August 2016 - 54
design:retail - August 2016 - 55
design:retail - August 2016 - 56
design:retail - August 2016 - 57
design:retail - August 2016 - Flooring
design:retail - August 2016 - 59
design:retail - August 2016 - 60
design:retail - August 2016 - 61
design:retail - August 2016 - 62
design:retail - August 2016 - 63
design:retail - August 2016 - 64
design:retail - August 2016 - Cover3
design:retail - August 2016 - Cover4
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