design:retail - October 2016 - 26
clicks & mortar
026
Try This on
for Size
A
PPARENTLY DIFFERENT , a German-based technology
company, recently opened a sleekly designed pop-up in
Berlin to demo its smart dressing room concept. Using a
touchscreen, customers were able to order the apparel
on offer to be discreetly delivered to the store's spacious
dressing room-a large and comfortable space big enough for a small
crowd of besties.
Apparently Different's idea was to bring together the best of online
shopping with in-store service, attention and amenities-the 130-sq.-ft.
dressing room even featured a small fridge stocked with beverages.
From inside the oversized dressing room,
customers placed orders via tablet, which notified employees who then collected the items
and delivered them through a drawer system
directly into the fitting room-the system is integrated to be unobtrusive and private.
When customers needed another size or
color, they ordered through the fitting room
touchscreen to be delivered in under a minute.
The touchscreen-featuring online access, plus
a POS system-also allowed customers to continue to browse additional selections and then
order for direct delivery.
Says founder Dorian Freudenreich, any
retailer using Apparently Different has the
capacity to transform the store into a showroom or gallery. "The big advantage is that
(a retailer) can use the efficiency of online
e-commerce in bricks-and-mortar retail,"
he says. "Customers enjoy their private fitting
room with direct access to a large fashion inventory and professional advice." It's even
possible for customers to order products from
home to later try on in-store, using the changing room with friends, and while in-store
ordering more garments to try on.
Extending dwell time and expanding the
offer can lead to a greater conversion factor.
And that's a difference that's apparent.
- Janet Groeber
OCTOBER 2016
DESIGNRETAILONLINE.COM
GLOBALSHOP.ORG
Photos courtesy of APPARENTLY DIFFERENT
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - October 2016
design:retail - October 2016
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & mortar
Postcard
How’d They Do That?
Mingle
Have You Heard?
Perspectives
The Visual Eye
Searching for Steve Jobs
Vera Bradley
California Closets
Retail Design Industry 2016
Products
Backstory
design:retail - October 2016 - Intro
design:retail - October 2016 - design:retail - October 2016
design:retail - October 2016 - Cover2
design:retail - October 2016 - 1
design:retail - October 2016 - 2
design:retail - October 2016 - 3
design:retail - October 2016 - Contents
design:retail - October 2016 - 5
design:retail - October 2016 - 6
design:retail - October 2016 - 7
design:retail - October 2016 - Editor’s Note
design:retail - October 2016 - 9
design:retail - October 2016 - GlobalShop Talk
design:retail - October 2016 - 11
design:retail - October 2016 - On Trend
design:retail - October 2016 - 13
design:retail - October 2016 - 14
design:retail - October 2016 - 15
design:retail - October 2016 - 16
design:retail - October 2016 - 17
design:retail - October 2016 - We Love This!
design:retail - October 2016 - 19
design:retail - October 2016 - 20
design:retail - October 2016 - 21
design:retail - October 2016 - Designer Picks
design:retail - October 2016 - 23
design:retail - October 2016 - Clicks & mortar
design:retail - October 2016 - 25
design:retail - October 2016 - 26
design:retail - October 2016 - 27
design:retail - October 2016 - Postcard
design:retail - October 2016 - 29
design:retail - October 2016 - How’d They Do That?
design:retail - October 2016 - 31
design:retail - October 2016 - Mingle
design:retail - October 2016 - 33
design:retail - October 2016 - Have You Heard?
design:retail - October 2016 - 35
design:retail - October 2016 - Perspectives
design:retail - October 2016 - 37
design:retail - October 2016 - The Visual Eye
design:retail - October 2016 - 39
design:retail - October 2016 - Searching for Steve Jobs
design:retail - October 2016 - 41
design:retail - October 2016 - Vera Bradley
design:retail - October 2016 - 43
design:retail - October 2016 - 44
design:retail - October 2016 - 45
design:retail - October 2016 - 46
design:retail - October 2016 - 47
design:retail - October 2016 - 48
design:retail - October 2016 - 49
design:retail - October 2016 - California Closets
design:retail - October 2016 - 51
design:retail - October 2016 - 52
design:retail - October 2016 - 53
design:retail - October 2016 - 54
design:retail - October 2016 - 55
design:retail - October 2016 - Retail Design Industry 2016
design:retail - October 2016 - 57
design:retail - October 2016 - 58
design:retail - October 2016 - 59
design:retail - October 2016 - 60
design:retail - October 2016 - 61
design:retail - October 2016 - 62
design:retail - October 2016 - 63
design:retail - October 2016 - 64
design:retail - October 2016 - 65
design:retail - October 2016 - 66
design:retail - October 2016 - 67
design:retail - October 2016 - Products
design:retail - October 2016 - 69
design:retail - October 2016 - 70
design:retail - October 2016 - 71
design:retail - October 2016 - Backstory
design:retail - October 2016 - Cover3
design:retail - October 2016 - Cover4
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