design:retail - March 2017 - 82
082
ince 1893, Harsahaimal Shiamlaj Jewellers (HSJ)
has been focused on product purity and design
sensibility. This commitment has not wavered as
the brand has evolved over the years, growing its
presence in India from a regional level to a national
platform, and creating a distinct customer experience along the way. With the help of India-based
architecture firm Ravish Mehra Deepak Kalra, the
opening of the Moradabad location allows HSJ to
continue to expand its presence and position the
brand for the future.
"Moradabad was uncharted territory for a major
jewelry brand," says Deepak Kalra, partner of Ravish
Mehra Deepak Kalra and principal architect on the
project. "Locals were traveling to surrounding largescale towns to purchase jewelry, so this provided the
brand a viable opportunity to expand its name."
HSJ's flagship store brings luxury jewelry to the
multitudes, so the design of the new space needed
to communicate the tradition and plush appeal
of luxury in a modern and approachable way. HSJ
wanted to enter seamlessly into the market, so the
city would embrace them as a retailer and be in awe
of this unique retail experience without feeling overwhelmed or intimated by the environment.
This made the design strategy of the façade
MARCH 2017
DESIGNRETAILONLINE.COM
GLOBALSHOP.ORG
critically important. For added drama, the architecture team gave the building a vault-like
appearance to create a sense of solidity and impenetrability. A faceted-surface detailing adds a
textural effect that softens the imposing structure
and beckons people closer. A set of 30-ft.-high,
stained-glass doors further entices guests. These
colorful creations add a sparkle to the otherwise
neutral façade while infusing a sense of curiosity
by offering just a glimpse of what's inside.
"The biggest challenge was to be able to design
a façade that made a bold statement and yet did
not intimidate the multitude of people entering
the showroom. It had to be inviting in its simplicity," Deepak Kalra describes. "We took direct
inspiration from the culture and translated that
into the design language, so that people could
relate to it and at the same time expect a very different experience."
Design details and the color and materials palette take a contemporary approach to
the Islamic and Mughal influences of the city,
crafting an aesthetic with widespread appeal. Islamic orders, geometries and patterns
were incorporated into intricately carved and
assembled stone pieces, in the stained glass
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - March 2017
Design:retail - March 2017
Contents
Editor’s Note
Globalshop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
How’d They Do That?
Postcard
Have You Heard?
Inspirations
The Visual Eye
Searching for Steve Jobs
Globalshop 2017
Cadillac House
Hsj a Century-Old Jeweler Expands Its Presence Across India
The Atrium at the Palazzo
Tryano
Herman Miller
Design Leaders Listing
Products
Backstory
design:retail - March 2017 - Intro
design:retail - March 2017 - CT1
design:retail - March 2017 - CT2
design:retail - March 2017 - Design:retail - March 2017
design:retail - March 2017 - Cover2
design:retail - March 2017 - 1
design:retail - March 2017 - 2
design:retail - March 2017 - 3
design:retail - March 2017 - 4
design:retail - March 2017 - 5
design:retail - March 2017 - Contents
design:retail - March 2017 - 7
design:retail - March 2017 - 8
design:retail - March 2017 - 9
design:retail - March 2017 - Editor’s Note
design:retail - March 2017 - 11
design:retail - March 2017 - Globalshop Talk
design:retail - March 2017 - 13
design:retail - March 2017 - On Trend
design:retail - March 2017 - 15
design:retail - March 2017 - 16
design:retail - March 2017 - 17
design:retail - March 2017 - 18
design:retail - March 2017 - 19
design:retail - March 2017 - 20
design:retail - March 2017 - 21
design:retail - March 2017 - 22
design:retail - March 2017 - 23
design:retail - March 2017 - We Love This!
design:retail - March 2017 - 25
design:retail - March 2017 - 26
design:retail - March 2017 - 27
design:retail - March 2017 - 28
design:retail - March 2017 - 29
design:retail - March 2017 - Designer Picks
design:retail - March 2017 - 31
design:retail - March 2017 - Clicks & Mortar
design:retail - March 2017 - 33
design:retail - March 2017 - 34
design:retail - March 2017 - 35
design:retail - March 2017 - 36
design:retail - March 2017 - 37
design:retail - March 2017 - How’d They Do That?
design:retail - March 2017 - 39
design:retail - March 2017 - Postcard
design:retail - March 2017 - 41
design:retail - March 2017 - Have You Heard?
design:retail - March 2017 - 43
design:retail - March 2017 - 44
design:retail - March 2017 - 45
design:retail - March 2017 - Inspirations
design:retail - March 2017 - 47
design:retail - March 2017 - 48
design:retail - March 2017 - 49
design:retail - March 2017 - The Visual Eye
design:retail - March 2017 - 51
design:retail - March 2017 - Searching for Steve Jobs
design:retail - March 2017 - 53
design:retail - March 2017 - Globalshop 2017
design:retail - March 2017 - 55
design:retail - March 2017 - 56
design:retail - March 2017 - 57
design:retail - March 2017 - 58
design:retail - March 2017 - 59
design:retail - March 2017 - 60
design:retail - March 2017 - 61
design:retail - March 2017 - 62
design:retail - March 2017 - 63
design:retail - March 2017 - 64
design:retail - March 2017 - 65
design:retail - March 2017 - 66
design:retail - March 2017 - 67
design:retail - March 2017 - 68
design:retail - March 2017 - 69
design:retail - March 2017 - 70
design:retail - March 2017 - 71
design:retail - March 2017 - Cadillac House
design:retail - March 2017 - 73
design:retail - March 2017 - 74
design:retail - March 2017 - 75
design:retail - March 2017 - 76
design:retail - March 2017 - 77
design:retail - March 2017 - 78
design:retail - March 2017 - 79
design:retail - March 2017 - Hsj a Century-Old Jeweler Expands Its Presence Across India
design:retail - March 2017 - 81
design:retail - March 2017 - 82
design:retail - March 2017 - 83
design:retail - March 2017 - 84
design:retail - March 2017 - 85
design:retail - March 2017 - The Atrium at the Palazzo
design:retail - March 2017 - 87
design:retail - March 2017 - 88
design:retail - March 2017 - 89
design:retail - March 2017 - 90
design:retail - March 2017 - 91
design:retail - March 2017 - 92
design:retail - March 2017 - 93
design:retail - March 2017 - Tryano
design:retail - March 2017 - 95
design:retail - March 2017 - 96
design:retail - March 2017 - TCover1
design:retail - March 2017 - TCover2
design:retail - March 2017 - 1
design:retail - March 2017 - 2
design:retail - March 2017 - 3
design:retail - March 2017 - 4
design:retail - March 2017 - 5
design:retail - March 2017 - Contents
design:retail - March 2017 - TCover3
design:retail - March 2017 - TCover4
design:retail - March 2017 - 97
design:retail - March 2017 - 98
design:retail - March 2017 - 99
design:retail - March 2017 - 100
design:retail - March 2017 - 101
design:retail - March 2017 - Herman Miller
design:retail - March 2017 - 103
design:retail - March 2017 - 104
design:retail - March 2017 - 105
design:retail - March 2017 - 106
design:retail - March 2017 - 107
design:retail - March 2017 - 108
design:retail - March 2017 - 109
design:retail - March 2017 - Design Leaders Listing
design:retail - March 2017 - 111
design:retail - March 2017 - 112
design:retail - March 2017 - 113
design:retail - March 2017 - 114
design:retail - March 2017 - 115
design:retail - March 2017 - 116
design:retail - March 2017 - 117
design:retail - March 2017 - 118
design:retail - March 2017 - 119
design:retail - March 2017 - 120
design:retail - March 2017 - 121
design:retail - March 2017 - Products
design:retail - March 2017 - 123
design:retail - March 2017 - 124
design:retail - March 2017 - 125
design:retail - March 2017 - 126
design:retail - March 2017 - 127
design:retail - March 2017 - Backstory
design:retail - March 2017 - Cover3
design:retail - March 2017 - Cover4
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