design:retail - April 2017 - 22

022

clicks & mortar

BOT COMMERCE

B

Y NOW, you've probably heard buzzing about
"conversational commerce." But what sounds
like increased human communication
and interaction is actually a tech movement
where artificial intelligence (A.I.) and chatbot
technologies (natural language search, dynamic recommendations, visual search and predictive analytics) are
being deployed across the retail landscape.
A year ago at a Microsoft conference, the company's
CEO, Satya Nadella, declared: "Bots are the new apps."
Industry watchers credit last year's launch of Facebook
Messenger's bot store as the driver for experimentation.
In total, 33,000 different bots have been introduced since
April 2016. Chatbots are helping brands from American
Eagle to Burberry deliver more information and choices
directly to customers when they want it.
"The 'conversational economy' is in its earliest stages,"

says Joe Beninato, founder and CEO of San Franciscobased Banter Inc., a company that enables customer
interaction software to automate the handling of inquiries
by understanding the meaning of online communications.
The barriers to entry are myriad, Beninato explains,
from deciding which channels to support (SMS, Facebook
Messenger, Twitter, website, mobile apps) to which use
cases to handle, to figuring out how to integrate with existing technologies.
So what do customers want? A recent global survey
commissioned by Nuance found that 89 percent of customers want to engage with virtual assistants to find
info on the web or their mobile devices. And 73 percent want that conversation to be personalized, while
64 percent prefer their customer service to be suggestive,
meaning they want recommendations and reminders.
Now that's something to talk about. - Janet Groeber
Photo courtesy of BANTER INC.


http://magnetsource.com/pop http://magnetsource.com/pop

Table of Contents for the Digital Edition of design:retail - April 2017

design:retail - April 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Mingle
Have You Heard?
Ask Judy
Shopping with Paco
2017 Markopoulos Award Winner
40 Under 40
Foot Locker
GlobalShop 2017 Roundup
ICFF Products
Backstory
design:retail - April 2017 - Intro
design:retail - April 2017 - CT1
design:retail - April 2017 - CT2
design:retail - April 2017 - design:retail - April 2017
design:retail - April 2017 - Cover2
design:retail - April 2017 - 1
design:retail - April 2017 - Contents
design:retail - April 2017 - 3
design:retail - April 2017 - 4
design:retail - April 2017 - 5
design:retail - April 2017 - Editor’s Note
design:retail - April 2017 - 7
design:retail - April 2017 - On Trend
design:retail - April 2017 - 9
design:retail - April 2017 - 10
design:retail - April 2017 - 11
design:retail - April 2017 - 12
design:retail - April 2017 - 13
design:retail - April 2017 - 14
design:retail - April 2017 - 15
design:retail - April 2017 - We Love This!
design:retail - April 2017 - 17
design:retail - April 2017 - 18
design:retail - April 2017 - 19
design:retail - April 2017 - Designer Picks
design:retail - April 2017 - 21
design:retail - April 2017 - Clicks & Mortar
design:retail - April 2017 - 23
design:retail - April 2017 - Mingle
design:retail - April 2017 - 25
design:retail - April 2017 - 26
design:retail - April 2017 - 27
design:retail - April 2017 - 28
design:retail - April 2017 - 29
design:retail - April 2017 - Have You Heard?
design:retail - April 2017 - 31
design:retail - April 2017 - 32
design:retail - April 2017 - 33
design:retail - April 2017 - Ask Judy
design:retail - April 2017 - 35
design:retail - April 2017 - 36
design:retail - April 2017 - 37
design:retail - April 2017 - Shopping with Paco
design:retail - April 2017 - 39
design:retail - April 2017 - 2017 Markopoulos Award Winner
design:retail - April 2017 - 41
design:retail - April 2017 - 42
design:retail - April 2017 - 43
design:retail - April 2017 - 44
design:retail - April 2017 - 45
design:retail - April 2017 - 40 Under 40
design:retail - April 2017 - 47
design:retail - April 2017 - 48
design:retail - April 2017 - 49
design:retail - April 2017 - 50
design:retail - April 2017 - 51
design:retail - April 2017 - 52
design:retail - April 2017 - 53
design:retail - April 2017 - 54
design:retail - April 2017 - 55
design:retail - April 2017 - Foot Locker
design:retail - April 2017 - 57
design:retail - April 2017 - 58
design:retail - April 2017 - OICover1
design:retail - April 2017 - OICover2
design:retail - April 2017 - OI1
design:retail - April 2017 - OI2
design:retail - April 2017 - OI3
design:retail - April 2017 - OI4
design:retail - April 2017 - OI5
design:retail - April 2017 - OI6
design:retail - April 2017 - OI7
design:retail - April 2017 - OI8
design:retail - April 2017 - OI9
design:retail - April 2017 - OI10
design:retail - April 2017 - OI11
design:retail - April 2017 - OI12
design:retail - April 2017 - OI13
design:retail - April 2017 - OICover4
design:retail - April 2017 - 59
design:retail - April 2017 - 60
design:retail - April 2017 - 61
design:retail - April 2017 - GlobalShop 2017 Roundup
design:retail - April 2017 - 63
design:retail - April 2017 - 64
design:retail - April 2017 - 65
design:retail - April 2017 - 66
design:retail - April 2017 - 67
design:retail - April 2017 - 68
design:retail - April 2017 - 69
design:retail - April 2017 - 70
design:retail - April 2017 - 71
design:retail - April 2017 - 72
design:retail - April 2017 - 73
design:retail - April 2017 - 74
design:retail - April 2017 - 75
design:retail - April 2017 - ICFF Products
design:retail - April 2017 - 77
design:retail - April 2017 - 78
design:retail - April 2017 - 79
design:retail - April 2017 - Backstory
design:retail - April 2017 - Cover3
design:retail - April 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/designretail/20200506
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https://www.nxtbook.com/nxtbooks/designretail/201607
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https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
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