design:retail - April 2017 - 50

050
GOLSANA HESHMATI

My first job:
A camp couns
elor.

Associate/Project Manager
HLB Lighting Design
Age 32

Heshmati has a diverse professional
background, working as an architect,
lighting designer and photographer before
joining New York's HLB in 2015. Her career
has taken her to cities like San Francisco,
Barcelona and Tehran, and she is fluent in
English, Spanish and Farsi. Colleagues say
her attention to detail and artistic vision are
evident in her roles at HLB and as a strong
team leader. Recently, Heshmati worked on
Cartier's Fifth Avenue and Tory Sport
flagships in New York, and Burberry's
flagship in Seoul.
My favorite movie: "La Dolce Vita" by Fellini.
What I love most about my job: Telling stories
and creating experiences.
My next project: An underground shopping
mall in Washington, D.C.

ERIN HALPIN
Architect and
Project Manager
Aedifica
Age 33

Besides being a project manager
at Aedifica, Halpin brings a
unique team-working
perspective to her architectural job from her years as a choral
performer and director. She has been with the Montreal-based firm for
more than nine years and helped launch its New York office in 2015.
Halpin specializes in the design of store prototype concepts and design
adaptation, including redeveloping layouts, interiors, storefronts and
fixturing packages. Recent projects include the renovation of Zara's
flagship at Block 37 in Chicago; Aritzia Flatiron in New York; and Bose
at the Westfield World Trade Center in New York.
Pet peeve: Poor grammar and spelling.
I'm inspired by: My parents.

Director of Strategy and Creative
cmnd+m
Age 29
At not even 30 years old, Hurlbut is already making a
mark at St. Paul, Minn.-based cmnd+m, where he is
responsible for establishing the vision for major
projects and guiding the multidisciplinary design
team. Under his creative leadership, the team has
worked with major brands like Target, Uber, Weight
Watchers and HBO. In 2016, Hurlbut led the design for San
Francisco's Tawla, which received accolades for its visual
environment in Zagat and Thrillist.
Pet peeve: The letter "K" as a text response.
What I love most about my job: The ability to bring "what's
next" to life time and time again.

MICHAEL HORTON
Design Director
lauckgroup
Age 35

Horton leads the retail design area for
Dallas-based lauckgroup. In addition to
working closely with clients to manifest
their design ideals, he also works with
project leaders to mentor the next
generation of designers. Colleagues
say he has a knack for creating
interactive retail experiences
where customers receive an
authentic brand message and
story while imbuing a sense of
fun. Notable projects include
Bloomingdale' 59th Street
flagship in New York; Shinsegae
in Busan, South Korea; and a
YETI store in Austin, Texas.
My favorite book: "All the Light We
Cannot See" by Anthony Doerr.
Pet peeve: Superficiality and vapidness.
My favorite place in the world: Stockholm.

BRETT HURLBUT

ional
rD eam job: Preotefesstes r.
video gam

RHONDA HIATT
Executive Director
of Retail
Clear
Age 33

Hiatt brings a wealth of experience to Clear, having consulted in
retail strategy with more than 30 companies across 20 different
industries. She specializes in conducting and analyzing quantitative
and qualitative research about consumer behaviors, making her an
expert in their implications for retail. Hiatt
shares her knowledge by contributing to
publications and as an adjunct professor of
consumer behavior for the MBA program at
the University of Dayton. Recent projects
include the execution of the baby aisle at
ANDY HOUSE
Target for Abbott Nutrition; brand reinvention
for online fashion retailer Venus; and brand
Creative Director
development for Nautica, including their first
WD Partners
pop-up shop experience and overarching
Age 37
outlet strategy.
My happy place: Friday night wine tasting
After a lengthy tenure as creative lead in
at Whole Foods with my daughter
store design innovation at Abercrombie &
and husband.
Fitch, House brings a wealth of passionate
My favorite movie: "The Devil Wears Prada."
experience to WD Partners, ranging from architecture to music to winemaking.
Since moving to the Columbus, Ohio-based firm last year, House has already
led creative initiatives for Target's Next Generation stores, Sonic Automotive
OEM/Echo Park concepts and Shake Shack concept designs in Denver and Las
Vegas. He recently was a guest speaker at RetailSpace's "Reinvent or Die" and
the Society for Marketing Professional Service's event, "Trends Impacting
Today's Retail Market" at Ohio State University.
My favorite movie: "This is Spinal Tap."
I can't live without: The other parts of the triangle: my wife and son.

Latest obsessio
the writings ofn: Croatian wine and
Joseph Campb
ell.

Latest obsessssio. n:
Ballet cla

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