design:retail - August 2017 - 50

050

→ A 5,000-sq.ft. food
hall, named Avenida
Nueve for the nine
stations that offer
everything from
pasta to crepes,
adds a new element
that energizes the
Soriana experience.

achieve a modern Mexican appeal. From highly
graphic representations seen in the black-andwhite tile on the bar to colorful screens that conceal
and reveal spaces, the finishes capture attention
and provide intuitive wayfinding cues.
"Mexican-inspired latticework that separates
departments creates a sense of discovery and
surprise, and a dynamic between concealing and
revealing the space," English describes.
Wood porcelain floors and a neutral palette of
grays and browns serve as the backdrop for the
bold colors and add an overall warmth and welcoming appeal to the expansive space.
Dropped ceiling details and simple soffit lines
move the eye up and down to direct attention,
such as highlighting the kosher area with a higher
soffit line. A variety of perimeter, spot and cove
lighting applications also enhance the ambience
throughout the space and achieve a boutique effect.
Lighting at the center of the store was brought to a
more intimate 11 ft. to focus on product and then
raised at the perimeter of the building to 20 ft. to
highlight the architecture. Specifying warm light
sources in food areas, more neutral temperatures
in the grocery area and then cooler sources in some
of the other departments accentuates the product
properly and adds to the storytelling quality of the
overall experience.
"It was important to convey the essence of the Mexican retailer's brand with an authentic voice through
the accurate representation of Mexican culture and
cuisine," English describes. "We believe in creating relevance through purpose, story and style-the
meaningful integration of local culture into the store."
With each location, Soriana will continue to
transform its shopping experience and its position in the marketplace. The company currently
is working with D L English Design on three upscale Supermarket PLUS locations, scheduled for
completion in 2018.
From discount to quality, it has a new competitive advantage that is strengthening ties with its
loyal existing customers while attracting more
people to convene, shop and linger.
AUGUST 2017

DESIGNRETAILONLINE.COM

PROJECT FILE
Soriana Miyana
Polanco
Mexico City
RETAILER

The Soriana Organization
CONTRACT DESIGN FIRM/
LIGHTING DESIGN/SIGNAGE/
GRAPHICS

D L English Design
ARCHITECT

Ricardo Legorreta Vilchis,
Soriana
GENERAL CONTRACTOR/
CONSULTANTS/ENGINEERS

PASVOR SA DE CV
STORE FIXTURES

Opto International Inc., Madix
FLOORING

Porcelanosa
FURNITURE

RAK, IDEMO
MILLWORK

IDEMO
CEILING SYSTEMS

COGUTSA
PAINT

Frazee Paint, Dunn-Edwards
Paints
GLASS

GlasPro
DISPLAY CASES

Hillphoenix
LAMINATE

Formica, Wilsonart, Marmoleum
WALL TILE

Daltile, Porcelanosa
GROUT

Laticrete
POWDERCOAT

Tiger Drylac, Prismatic Powders
COUNTERTOPS

Silestone, Caesarstone, Corian
Information in the project file is
provided by the retailer and/or
design firm.

GLOBALSHOP.ORG

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