design:retail - October 2017 - 32

032

our favorite book is a page-turner,
right? When it comes to bookstores,
Indigo Books and Music is full of stories to tell, and the stories are not just
buried within the bound products it sells.
Shoppers will want to turn each corner and
take note of every detail. The retailer has reinvented the bookstore and is introducing the world
to a new concept: the cultural department store.
One of the world's preeminent booksellers,
Indigo currently has more than 200 locations
across Canada. The company introduced its new
concept at Indigo Sherway Gardens in Toronto,
in the form of a 31,732-sq.-ft. store designed by
Toronto-based design firm Burdifilek.
Heather Reisman, chief executive of Indigo Books
and Music, had a vision for a "cultural department
store for book lovers." While the company wants
to maintain books as the primary offering, the intent is to complement the books with gift items and
products that tell a story around a book category.
Creating a marriage of products within a book category reinvents this retail experience, encourages
more exploration within the store and repositions
the company in the marketplace.
"We wanted to design the world's first cultural
department store, a store that would ensure a holistic, approachable and joyful shopping experience
for customers by creatively weaving cultural experiences, theatrical moments and beautiful products
in human-scaled boutiques and 'rooms,'" explains
Chris Hope, senior vice president store design, development and construction at Indigo.
The materials palette sets the scene for this
unique shopping narrative. Burdifilek wanted to
achieve a Tribeca loft appeal that is both industrial and gallery-like with a contemporary feel.
An exposed ceiling maintains a rawness, while a
porcelain wood floor tile in a neutral taupe adds
a soft texture with the weathered look of ceruse
oak. Bronze and charcoal metal finishes add to the
industrial aesthetic. The interplay of light and
dark elements creates a strong and sophisticated
backdrop that infuses a touch of drama within the
space-the perfect setting for storytelling.
"The material and finish palette provides a
neutral and harmonious backdrop that is subtly
dramatic," Hope describes. "The architecture is
confident, democratic, thoughtful, and filled with
moments of surprise and delight. The fixtures are
approachable, adaptable and theatrical."
With the large, open floorplan and expansive
collection of books, the key to the success of this
OCTOBER 2017

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Table of Contents for the Digital Edition of design:retail - October 2017

design:retail - October 2017
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Postcard
Have You Heard?
Mingle
Perspectives
The Visual Eye
Style Made Simple
Indigo
Capital One
Retail Industry Survey 2017
Products
Backstory
design:retail - October 2017 - Intro
design:retail - October 2017 - design:retail - October 2017
design:retail - October 2017 - Cover2
design:retail - October 2017 - 1
design:retail - October 2017 - 2
design:retail - October 2017 - 3
design:retail - October 2017 - Contents
design:retail - October 2017 - 5
design:retail - October 2017 - 6
design:retail - October 2017 - 7
design:retail - October 2017 - Editor’s Note
design:retail - October 2017 - 9
design:retail - October 2017 - GlobalShop Talk
design:retail - October 2017 - 11
design:retail - October 2017 - On Trend
design:retail - October 2017 - 13
design:retail - October 2017 - 14
design:retail - October 2017 - 15
design:retail - October 2017 - We Love This!
design:retail - October 2017 - 17
design:retail - October 2017 - Designer Picks
design:retail - October 2017 - 19
design:retail - October 2017 - Postcard
design:retail - October 2017 - 21
design:retail - October 2017 - Have You Heard?
design:retail - October 2017 - Mingle
design:retail - October 2017 - Perspectives
design:retail - October 2017 - 25
design:retail - October 2017 - The Visual Eye
design:retail - October 2017 - 27
design:retail - October 2017 - Style Made Simple
design:retail - October 2017 - 29
design:retail - October 2017 - Indigo
design:retail - October 2017 - 31
design:retail - October 2017 - 32
design:retail - October 2017 - 33
design:retail - October 2017 - 34
design:retail - October 2017 - 35
design:retail - October 2017 - Capital One
design:retail - October 2017 - 37
design:retail - October 2017 - 38
design:retail - October 2017 - 39
design:retail - October 2017 - 40
design:retail - October 2017 - 41
design:retail - October 2017 - Retail Industry Survey 2017
design:retail - October 2017 - 43
design:retail - October 2017 - 44
design:retail - October 2017 - 45
design:retail - October 2017 - 46
design:retail - October 2017 - 47
design:retail - October 2017 - 48
design:retail - October 2017 - 49
design:retail - October 2017 - 50
design:retail - October 2017 - 51
design:retail - October 2017 - Products
design:retail - October 2017 - 53
design:retail - October 2017 - 54
design:retail - October 2017 - 55
design:retail - October 2017 - Backstory
design:retail - October 2017 - Cover3
design:retail - October 2017 - Cover4
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