design:retail - November/December 2017 - 41

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Rituals

H
Zume Pizza

n an age where autonomous service (think Uber's self-driving cars and
Walmart's robotic grocery carts), food service is a natural contender for
automation. Enter Zume Pizza, a Califorina-based brand that uses a robot
assembly line to make pizza and even bakes it en route in its delivery trucks. These
passionate pizza makers are reimagining the pizza industry, bringing customers in
the Palo Alto and Mountain View, Calif., areas the freshest local ingredients made
in a collaboration of human pizzaiolos and pizza-making robots (Pepe, Giorgio,
Marta, Bruno and Vincenzo). The bots handle the more repetitive, low-skill and
dangerous tasks, while the human employees are freed up to get creative and take
on the high-skill jobs. Zume trucks, outfitted with dozens of smart ovens, as well
as a fleet of cars and scooters, optimize delivery. The "Cooking en Route"
technology allows pizzas to be "Baked-on-the-Way," so that the customer gets a
fresh-out-of the-oven warmth and freshness, literally. The Pizza Pod box is also
biodegradable and compostable packaging made of 100 percent sugar cane, and
was designed to keep the pizza hotter and the crust crispier.
For Zume's self-proclaimed "Pizza Nerds," technology makes pizza better.
From selling its first pizza in April 2016, this startup is now $48 million closer to
its ambitions for driving food automation service. In October, Zume secured a
round of series B funding that gets it very close to its goal of $50 million. More to
come from this innovative startup in the near future. zumepizza.com
Photos courtesy of ZUME PIZZA

ow are you? "Busy." How often do we hear or say that?
Rituals is a collection of home and beauty products
that wants to help customers stop, take a breath and
have a moment of mindfulness. According to the
brand, "Rituals helps you slow down, to find happiness in the
smallest of things. It is our passion to turn everyday routines into
more meaningful rituals." Whether burning a wild-fig-scented
candle or using luxurious bath products, the brand is translating
ancient traditions into its products
and infusing that wisdom into
modern life.
The company produces a
seasonal digital Rituals Magazine
that helps customers not only
better understand its product and
principles, but also live a more
mindful life, with headlines such
as "Follow Our Journey into the
Orient" and "Benefits of Practicing
Yoga at Night." The Rituals mobile
app offers guided meditations and
inspiring and heroic stories, in
addition to simply showcasing
product. The company embraces
its social and ecological
responsibility through a number of
initiatives, including membership
of the Better Cotton Initiative (BCI),
which strives to improve global
cotton production. rituals.com

Everytable

o you know what "food deserts" are? They are the many U.S. communities with little
access to healthy, affordable food, which often leads to high rates of obesity, diabetes and
stress. The mission of Everytable is to make good food available for everyone. The brand's
business model reduces the cost of a standard restaurant model, so its chefs can make
meals with fresh ingredients to be sold in the company's small, grab-and-go storefronts. The
company contends that healthy food is a human right, but $9 green juices and $12 salads make
healthy foods a luxury most people can't afford. At Everytable, meals are priced according to the
neighborhood where each store is located. The company is bringing better dietary options to those in
food deserts, as well as more affluent communities. Since debuting in July 2016, the company has
quickly grown to five locations in the Los Angeles area, including Santa Monica, South L.A.,
Downtown L.A., Baldwin Hills and Century City.
Some might call this a food experiment. Those enjoying the same meal for a slightly higher price
can increase their satisfaction by knowing they are helping others have access to food that would
otherwise not be available. "Every body. Every block. Everytable." everytable.com

Pimkie

his brand emerged in the 1970s in France to exploit the women's trousers trend, and it has
been growing ever since. From store openings to expanded operations to an e-commerce
website, Pimkie knows how to evolve and grow. In 2016, the company looked to its more than
5,200 employees to help define the future of the brand and launched its 10-year "Vision." From
716 stores and 1 million Facebook fans to 800,000 Instagram followers and 42 million items sold,
the company is connecting with consumers and forging ahead ready to tackle the future of retail.
For the past two years, the brand experimented with "Mini Fashion Bars" at hotel rooms in
Antwerp and Brussels, Belgium; Barcelona, Spain; Berlin; London; Milan and Paris, where hotel
guests would arrive to a closet of rentable and buyable Pimkie clothing items in their closets upon
arrival. The clothing and accessories were curated to match the city's local weather and style
trends, and customers would pay for their usage upon check-out. A novel idea for the weary
traveler with an eye for fashion. pimkie.com

Privé Revaux

ou want to look like a movie star? You just need a killer pair
of sunglasses, right? For those who think they can't afford
them, thank David Schottenstein, an entrepreneur who
wanted to disrupt the eyewear market. With celebrity
support and the creative direction of Rob Zangardi and Mariel Haenn,
superstar celebrity stylists, the brand offers more than 100 handcrafted
and polarized designer frames for $29.95. People Magazine called
Privé Revaux "the $30 sunglasses pretty much every celebrity is
wearing right now." And each style is named to give customers the
look and feel of a movie star persona-The Godfather, The Artist, The
Boss, etc. This brand is about access and expressing your personal
style, which it is achieving with more than hundreds of thousands of
units sold in more than 70 countries.
The company has also recently debuted prescription sunglasses,
and has introduced the Privélege program-an annual subscription
service that grants exclusive discounts and early access to
limited-edition frames. priverevaux.com

Have more brands we should be watching
on your radar? Share them with us by emailing
jessie.dowd@emeraldexpo.com.

http://www.zumepizza.com http://www.zumepizza.com http://www.rituals.com http://www.everytable.com http://www.priverevaux.com http://www.pimkie.com

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