design:retail - June 2018 - 10
we love this!
010
From Italy
with Love
F
OR A QUICK jaunt to Italy-the
land of high-quality materials, design and craftsmanship-step into
813 Madison Ave. in New York.
The redesigned Max Mara flagship
boutique has been in the portfolio
since 1994, and the moment to reintroduce it to
the world as a more luxurious environment has
arrived. "Every piece of structural element within
the boutique was imported from Italy-the stone,
marble, steel; everything is a testament to our commitment to our Italian heritage," says Maria Giulia
Maramotti, director of North American retail and
global brand ambassador of Max Mara.
Pioneered by Milan-based D uccio Grassi
Architects and three years in the making, the
5,000-sq.-ft. space is a true representation of the
values of the brand: simple and contemporary
shapes, precious materials that complement in contrast and impeccable finishes presented in a fluid
floor layout that provides an intuitive customer
experience of Max Mara's core brands. "Our design
JUNE 2018
DESIGNRETAILONLINE.COM
approach is a combination of experimentation and
research influenced by different artistic influences," says Duccio Grassi, founder and CEO of Duccio
Grassi Architects.
A restored neoclassical exterior welcomes guests
into the main entrance featuring a gray ceppo stone
flooring and a hand-treated stone and brass wall.
The existing staircase connects the three floors and
GLOBALSHOP.ORG
has been restored and renewed with oak treads,
iron balusters and a brass handrail. The second
level features a smoked oak floor in a Hungarian
herringbone pattern, accented with Giallo Siena
marble for the walls and dark iron fixtures. "As
architects and designers, we focus on materials, surfaces and the interaction of natural and
produced light with these surfaces," adds Grassi,
whose firm custom-designed light fixtures and a
tubular brass diffused chandelier.
Keeping Max Mara's brand heritage at the forefront, the architect team allowed the building's
history as a private residence to play a key role in the
design concept, resulting in a series of salons and
personal rooms with an overall exclusive residential feeling. The original walls, bricks and windows
are no longer covered or obscured, and natural light
shines through and adds an architectural element
when it hits the chandelier.
The result is a blend of historical touches with
clean, elegant lines and refined finishes that reflect
the brand DNA.
- Lola Thélin
Photos by BRYANT BOTERO
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - June 2018
design:retail - June 2018
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Have You Heard?
The Visual Eye
Style Made Simple
RH West Palm
Reebok
American Girl
Retail Real Estate Report
Products
Backstory
design:retail - June 2018 - Intro
design:retail - June 2018 - CT1
design:retail - June 2018 - CT2
design:retail - June 2018 - design:retail - June 2018
design:retail - June 2018 - Cover2
design:retail - June 2018 - 1
design:retail - June 2018 - Contents
design:retail - June 2018 - 3
design:retail - June 2018 - 4
design:retail - June 2018 - 5
design:retail - June 2018 - Editor’s Note
design:retail - June 2018 - 7
design:retail - June 2018 - On Trend
design:retail - June 2018 - 9
design:retail - June 2018 - We Love This!
design:retail - June 2018 - 11
design:retail - June 2018 - Designer Picks
design:retail - June 2018 - 13
design:retail - June 2018 - Have You Heard?
design:retail - June 2018 - 15
design:retail - June 2018 - The Visual Eye
design:retail - June 2018 - 17
design:retail - June 2018 - Style Made Simple
design:retail - June 2018 - 19
design:retail - June 2018 - RH West Palm
design:retail - June 2018 - 21
design:retail - June 2018 - 22
design:retail - June 2018 - 23
design:retail - June 2018 - 24
design:retail - June 2018 - 25
design:retail - June 2018 - Reebok
design:retail - June 2018 - 27
design:retail - June 2018 - 28
design:retail - June 2018 - 29
design:retail - June 2018 - 30
design:retail - June 2018 - 31
design:retail - June 2018 - American Girl
design:retail - June 2018 - 33
design:retail - June 2018 - 34
design:retail - June 2018 - 35
design:retail - June 2018 - 36
design:retail - June 2018 - 37
design:retail - June 2018 - Retail Real Estate Report
design:retail - June 2018 - 39
design:retail - June 2018 - 40
design:retail - June 2018 - 41
design:retail - June 2018 - 42
design:retail - June 2018 - 43
design:retail - June 2018 - Products
design:retail - June 2018 - 45
design:retail - June 2018 - 46
design:retail - June 2018 - 47
design:retail - June 2018 - Backstory
design:retail - June 2018 - Cover3
design:retail - June 2018 - Cover4
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