" is it more important to sell product, or for that person to want to get it from you? Look at the consumer not as someone to sell to but as someone to partner with." Ken Schmidt, author and communications consultant IIDA Industry Roundtable 21: Business of Design Join today. The Commercial Interior Design Association with global reach. We support design professionals, manufacturers, and more through our network of 15,000+ members across 58 countries. Learn more about your community. www.iida.org © 2018 INTERNATIONAL INTERIOR DESIGN ASSOCIATIONhttp://www.iida.org http://www.iida.org