design:retail - May 2019 - 18

DESIGN:RETAIL

MAY 2019

HANDS ON

Test, Play, Explore
SHOPPERS ARE ENCOURAGED TO GET
HANDS-ON AT TED'S WORLD OF IMAGING,
WHERE IMMERSIVE BROWSING IS KING

➞ I T M A K E S S E N S E : a camera retailer
where shoppers are encouraged to
test, play and explore the photography equipment. While that idea is
often frowned upon in some stores,
it's highly suggested at Ted's World
of Imaging in Sydney. "We're
[delivering] an entirely new way of
experiencing photography, where
anyone interested in the image in all
its forms can visit us and be inspired
to learn and create," says Nic Peasley,
CEO of Ted's Cameras. "This is the
biggest investment ever made in one
store by an Australian photo retailer,"
The family-owned Australian
retailer has been a fixture in the
country since 1970, and to continue to dominate in the industry, it
reimagined what it means to be a
photographic retailer. In October
2018, Ted's Cameras reopened its
Sydney location on Pitt Street as an
immersive hub of learning, education
and collaboration experience called

Visit us at GlobalShop @ RetailX. Booth # 4652.

18

Ted's World of Imaging. At nearly
9,000 sq. ft., the retail space is a bright
and spacious concept, donned with
a gray floor, white walls and a contrasting black ceiling, that welcomes
both professional and beginner camera enthusiasts.
The concept store is a partnership between Ted's Cameras and
the world's leading photographic
brands-Nikon, Canon, Sony, GoPro
and many others have exclusive retail
spaces staffed with their photography
experts. Together these brands help
bring the immersive store to life by
collaborating on the retail experience center, gallery (with curated
shows rotating monthly), workshop
space (for up to 100 people) and photography studio (available for rent).
Ted's World of Imaging also provides
educational services, with a monthly
calendar filled with events and workshops available to the public, many of
which are free.
There's never been a better time to
put down your smartphone and grab
a camera.

PHOTO COURTESY OF TED'S WORLD OF IMAGING

By Lola Thélin


http://www.windmillslatwall.com http://www.windmillslatwall.com/blog http://www.windmillslatwall.com

design:retail - May 2019

Table of Contents for the Digital Edition of design:retail - May 2019

design:retail - May 2019
Contents
From the Editor
Industry Insider
Happenings
Design Detail: The House of Rohl
Design Innovation: Jins Eyewear
How’d They Do That?
Brand Immersion: Pewter Store
Perspectives: Swipe Right
Hands On: Ted’s World of Imaging
Clicks & Mortar: Tamara Mellon
Perspectives: Empowering Retailers
Perspectives: Empowering Retailers
40 Under 40
2019 Markopoulos Award Winner
Sneak Peek of Globalshop @ Retailx
Moment
design:retail - May 2019 - Intro
design:retail - May 2019 - CT1
design:retail - May 2019 - CT2
design:retail - May 2019 - design:retail - May 2019
design:retail - May 2019 - Cover2
design:retail - May 2019 - 1
design:retail - May 2019 - Contents
design:retail - May 2019 - 3
design:retail - May 2019 - 4
design:retail - May 2019 - 5
design:retail - May 2019 - From the Editor
design:retail - May 2019 - 7
design:retail - May 2019 - Industry Insider
design:retail - May 2019 - 9
design:retail - May 2019 - Happenings
design:retail - May 2019 - 11
design:retail - May 2019 - Design Detail: The House of Rohl
design:retail - May 2019 - 13
design:retail - May 2019 - Design Innovation: Jins Eyewear
design:retail - May 2019 - How’d They Do That?
design:retail - May 2019 - Brand Immersion: Pewter Store
design:retail - May 2019 - RXCover1
design:retail - May 2019 - RX2
design:retail - May 2019 - RX3
design:retail - May 2019 - RX4
design:retail - May 2019 - RX5
design:retail - May 2019 - RX6
design:retail - May 2019 - RX7
design:retail - May 2019 - RXCover4
design:retail - May 2019 - Perspectives: Swipe Right
design:retail - May 2019 - Hands On: Ted’s World of Imaging
design:retail - May 2019 - 19
design:retail - May 2019 - Perspectives: Empowering Retailers
design:retail - May 2019 - 21
design:retail - May 2019 - Perspectives: Empowering Retailers
design:retail - May 2019 - 23
design:retail - May 2019 - 24
design:retail - May 2019 - 25
design:retail - May 2019 - 40 Under 40
design:retail - May 2019 - 27
design:retail - May 2019 - 28
design:retail - May 2019 - 29
design:retail - May 2019 - 30
design:retail - May 2019 - 31
design:retail - May 2019 - 32
design:retail - May 2019 - TRCover1
design:retail - May 2019 - TR2
design:retail - May 2019 - TR3
design:retail - May 2019 - TR4
design:retail - May 2019 - TR5
design:retail - May 2019 - TR6
design:retail - May 2019 - TR7
design:retail - May 2019 - TR8
design:retail - May 2019 - 33
design:retail - May 2019 - 34
design:retail - May 2019 - 35
design:retail - May 2019 - 2019 Markopoulos Award Winner
design:retail - May 2019 - 37
design:retail - May 2019 - 38
design:retail - May 2019 - 39
design:retail - May 2019 - 40
design:retail - May 2019 - 41
design:retail - May 2019 - 42
design:retail - May 2019 - 43
design:retail - May 2019 - Sneak Peek of Globalshop @ Retailx
design:retail - May 2019 - 45
design:retail - May 2019 - 46
design:retail - May 2019 - 47
design:retail - May 2019 - 48
design:retail - May 2019 - OPCover1
design:retail - May 2019 - OP2
design:retail - May 2019 - OP3
design:retail - May 2019 - OP4
design:retail - May 2019 - OP5
design:retail - May 2019 - OP6
design:retail - May 2019 - OP7
design:retail - May 2019 - OP8
design:retail - May 2019 - OP9
design:retail - May 2019 - OP10
design:retail - May 2019 - OP11
design:retail - May 2019 - OP12
design:retail - May 2019 - OP13
design:retail - May 2019 - OP14
design:retail - May 2019 - OP15
design:retail - May 2019 - OP16
design:retail - May 2019 - OP17
design:retail - May 2019 - OP18
design:retail - May 2019 - OP19
design:retail - May 2019 - OPCover4
design:retail - May 2019 - 49
design:retail - May 2019 - 50
design:retail - May 2019 - 51
design:retail - May 2019 - 52
design:retail - May 2019 - 53
design:retail - May 2019 - 54
design:retail - May 2019 - 55
design:retail - May 2019 - Moment
design:retail - May 2019 - Cover3
design:retail - May 2019 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
https://www.nxtbook.com/nxtbooks/designretail/201810
https://www.nxtbook.com/nxtbooks/designretail/201809
https://www.nxtbook.com/nxtbooks/designretail/201808
https://www.nxtbook.com/nxtbooks/designretail/201807
https://www.nxtbook.com/nxtbooks/designretail/20180607
https://www.nxtbook.com/nxtbooks/designretail/20180405
https://www.nxtbook.com/nxtbooks/designretail/201803
https://www.nxtbook.com/nxtbooks/designretail/201802
https://www.nxtbook.com/nxtbooks/designretail/201801
https://www.nxtbook.com/nxtbooks/designretail/20171112
https://www.nxtbook.com/nxtbooks/designretail/201710
https://www.nxtbook.com/nxtbooks/designretail/201709
https://www.nxtbook.com/nxtbooks/designretail/201708
https://www.nxtbook.com/nxtbooks/designretail/201707
https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com