design:retail - May 2019 - RX5

THURSDAY, JUNE 27
Design Now: Trends, Forecast, Future
10 a.m.-10:20 a.m.
Speakers: Cheryl Durst, Executive
Vice President & CEO, IIDA; Ray
Tareghian, Senior Visual Manager
(retired), Burberry
What do brands want? What do consumers
need? And how can design answer these questions? Join IIDA Executive Vice President and
CEO Cheryl Durst, and Ray Tareghian, visual
merchandising manager for Burberry for four decades (now retired), for a fast-paced exchange
on the future of design and retail.
Design for Disruption: Five Top
Trends Changing Store Design Today
10:30 a.m.-10:50 a.m.
Speaker: Robert Rutledge, Principal,
Southwest Design Office
"Stores are failing," "retail has moved online,"
"customers want experience more than merchandise." We're hearing it on an almost daily
basis. "Clicks to bricks" is changing the retail
landscape, while traditional malls and anchor tenants seem to disappear regularly. Yet,
91 percent of sales still take place in stores,
and it appears that they will be with us for at
least another generation. How do you develop
a store or a store program today given the sea
changes that have taken place in the retail market recently? What ideas at the leading edge of
retail should we be paying attention to? How do
you plan and design a store that is relevant to
changed customer expectations today? How are
the challenges for traditional retailers different
from the digitally native vertically integrated (or
DNVI) brands? Join veteran retail designer and
creative director Robert Rutledge for a survey
of the best practices in today's physical stores
and his predictions on best practices for cutting
edge retailers today-and what's "in store" for
stores down the road.

Mission-Driven Design: Connecting
Your Customer to Your Social Mission
11 a.m.-11:50 a.m.
Speakers: Christian Soares, Principal,
Field Paoli Architects; Katie Handy,
Senior Associate, Field Paoli Architects;
Gabrielle Rosi, Senior Design
Coordinator, Whole Foods Market;
Kelsey Witherow, Founder, DOUGHP
Consumers want to be supporters, enablers
and champions of a shared mission. Edelman's
"Earned Brand 2016 Global Results" report said:
62 percent will not buy if a brand fails to meet
societal obligations. Sixty percent believe doing
good should be a foundational element of the
brand. Fifty-five percent believe brands are in a
position to do more to solve societal ills than the
government. Brands are integrating their mission
into their website, social media campaigns, advertising and special events, but there is another
outlet, which is a huge opportunity to connect
with customers. The store experience can develop customer's engagement and participation
in your mission, inspiring them to share and creating memorable experiences that deepen their
alignment with your brand. After all, customers
give their fullest attention and open heart to your
brand when shopping in store.
Innovate to Elevate: Delivering
Growth through Shopper-Centric
Category Management
12:00-12:20 PM
Speaker: James Mills, Global Vice
President, Category Leadership, Mars
Wrigley Confectionery
James Mills, global vice president, category
leadership of Mars Wrigley Confectionery, discusses how the retail environment is changing for
shoppers, retailers and manufacturers. Informed
by global research and insights on category
growth, he'll articulate how CPG and confectionery
businesses, like Mars Wrigley Confectionery, are
innovating and collaborating with their partners to
elevate the shopper experience to meet customer
and consumer needs.

The Journey of Getting Rid of
Checkout Lines
12:30 p.m.-12:50 p.m.
Speaker: Joel Larson, Vice President
of Innnovation, Innowi
The former lead for checkout innovation at
Walmart walks through the journey of testing every
method of getting rid of checkout lines.
What Store Designers Need to Know
about RFID
1 p.m.-1:20 p.m.
Speaker: Mark Roberti, Founder &
Editor, RFID Journal
Radio frequency identification (RFID) has been
around for years, but it is starting to take off in
retail, particularly apparel. With the tipping point
nearing, it is critical for store designers to understand how the basics of how RFID works, how it will
be integrated into store fixtures and how it can be
used to transform the in-store experience. During
this session, you will learn what you need to know
to prepare for the coming RFID wave.
Generation Z & the Origins of Retail
1:30 p.m.-1:50 p.m.
Speaker: Matthew McNerney,
Experience Director & Strategist,
Eight Inc.
If you want to know how to sell to the newest
generation of customers, there's a lot to learn
from the original sales strategies of your greatgreat grandmother's retail experiences. While
the technology has radically changed, the values
of community, local goods and exceptional customer service resonate with Gen Z more than any
other demographic. Learn about how looking to
the past can provide profound insights into unlocking the potential of retail in the future.

design:retail - May 2019

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