design:retail - June 2019 - 50

above seem to float in the air. This is a completely
new concept for the Zhongshu Bookstore branches.
In the center of the floor of the public reading
area, structural beams stand on display racks for
Zhongshu's "Book of the Month" selection, and
display individual items. The floor slab here was
replaced with a glass floor in order to mimic the illusion of the surface of water. The space underneath
contains a room for reading, meeting up or mini
conferences. This invisible academy and the visible
pantheon together form the center of the Zhongshu
Bookstore-what Ting describes as an "oasis where
the mind and soul can be rejuvenated and set free."
The dedicated children's library is a "crystal
structure hidden in the forest."' It was inspired by
the trees and animal silhouettes of the nine-colored
deer to protect the children's Wonderland. Kids are
encouraged to find their own hidden entrances,
mimicking a hidden world of playful tricks and
caves, while the skylights within the ceiling soffits
show blue skies and starry nights.
The design of Zhongshu Bookstore ensures that
the core shopping area is not only a quiet zone, but
also a transit space based on the customer flow and
operation of the cinema combined with the coffee
and food service, with more dining tables and booths.
Reflecting philosophically on the project, Ting
notes: "I hope my architectural practices reiterate our
everyday life through immense imaginations and
dramatic artistic expressions," Ting says. "I also hope
that it transforms reality into a 'magic reality' and
creates an illusion that uncovers bits of truths in our
life. A miracle, [rising] from ordinary life, is believed
to be both a magnification and a fated outcome of
ordinary life-the stories of which can be colored and
told in an extraordinary fashion. Zhongshu Bookstore pays this tribute and performs a white divine
comedy to the capital of 13 dynasties."

PROJECT FILE
ZHONGSHU BOOKSTORE,
XI'AN, CHINA
RETAILER
Shanghai Zhongshu
Industrial Co., Xi'an
China Movie Times
International Studios
DESIGN FIRM
Wutopia Lab
PROJECT ARCHITECT
Chen Lin
DESIGN CONSULTANT
TOPOS Design Clans
LIGHTING DESIGN
Zilu Wang
CONSTRUCTION
Shaanxi FuLei
Decoration Design
Engineering Co.

[Top left & bottom] The
floor slab for the "Book
of the Month" section
is glass to give the
illusion of the surface
of water. The space underneath contains a room
for reading, meeting up
or mini conferences.

50

[Top right] The
dedicated children's
library features hidden
entrances for kids to
discover.



design:retail - June 2019

Table of Contents for the Digital Edition of design:retail - June 2019

design:retail - June 2019
Contents
From the Editor
Insider Insights
Happenings
Site Visit: Time More
Window Watching: Coach at Macy’s
Clicks & Mortar: Parachute
Spec Sheet: Salone Del Mobile
Brand Immersion: Harman Intl.
Clicks & Mortar: Eyebobs
Site Visit: Foot Locker Power Store
Hands On: Shakespeare & Co.
On Trend: Walmart
Perspectives: Augmented Experience
By the Numbers: Bopis
2019 Show Guide
Zhongshu Bookstore
Alibaba’s Freshippo
Hybrid Retail
Zara
5 Questions For...
design:retail - June 2019 - Intro
design:retail - June 2019 - design:retail - June 2019
design:retail - June 2019 - Cover2
design:retail - June 2019 - 1
design:retail - June 2019 - Contents
design:retail - June 2019 - 3
design:retail - June 2019 - 4
design:retail - June 2019 - 5
design:retail - June 2019 - From the Editor
design:retail - June 2019 - 7
design:retail - June 2019 - Insider Insights
design:retail - June 2019 - Happenings
design:retail - June 2019 - Site Visit: Time More
design:retail - June 2019 - 11
design:retail - June 2019 - Window Watching: Coach at Macy’s
design:retail - June 2019 - 13
design:retail - June 2019 - Clicks & Mortar: Parachute
design:retail - June 2019 - Spec Sheet: Salone Del Mobile
design:retail - June 2019 - Brand Immersion: Harman Intl.
design:retail - June 2019 - TRCover1
design:retail - June 2019 - TR2
design:retail - June 2019 - TR3
design:retail - June 2019 - TR4
design:retail - June 2019 - TR5
design:retail - June 2019 - TR6
design:retail - June 2019 - TR7
design:retail - June 2019 - TR8
design:retail - June 2019 - TR9
design:retail - June 2019 - TRCover4
design:retail - June 2019 - Clicks & Mortar: Eyebobs
design:retail - June 2019 - Site Visit: Foot Locker Power Store
design:retail - June 2019 - 19
design:retail - June 2019 - Hands On: Shakespeare & Co.
design:retail - June 2019 - 21
design:retail - June 2019 - On Trend: Walmart
design:retail - June 2019 - 23
design:retail - June 2019 - 24
design:retail - June 2019 - 25
design:retail - June 2019 - Perspectives: Augmented Experience
design:retail - June 2019 - By the Numbers: Bopis
design:retail - June 2019 - 2019 Show Guide
design:retail - June 2019 - 29
design:retail - June 2019 - 30
design:retail - June 2019 - 31
design:retail - June 2019 - 32
design:retail - June 2019 - 33
design:retail - June 2019 - 34
design:retail - June 2019 - 35
design:retail - June 2019 - 36
design:retail - June 2019 - 37
design:retail - June 2019 - 38
design:retail - June 2019 - 39
design:retail - June 2019 - 40
design:retail - June 2019 - 41
design:retail - June 2019 - Zhongshu Bookstore
design:retail - June 2019 - 43
design:retail - June 2019 - 44
design:retail - June 2019 - 45
design:retail - June 2019 - 46
design:retail - June 2019 - 47
design:retail - June 2019 - 48
design:retail - June 2019 - OPCover1
design:retail - June 2019 - OP2
design:retail - June 2019 - OP3
design:retail - June 2019 - OP4
design:retail - June 2019 - OP5
design:retail - June 2019 - OP6
design:retail - June 2019 - OP7
design:retail - June 2019 - OP8
design:retail - June 2019 - OP9
design:retail - June 2019 - OP10
design:retail - June 2019 - OP11
design:retail - June 2019 - OP12
design:retail - June 2019 - OP13
design:retail - June 2019 - OP14
design:retail - June 2019 - OP15
design:retail - June 2019 - OP16
design:retail - June 2019 - OP17
design:retail - June 2019 - OP18
design:retail - June 2019 - OP19
design:retail - June 2019 - OPCover4
design:retail - June 2019 - 49
design:retail - June 2019 - 50
design:retail - June 2019 - 51
design:retail - June 2019 - Alibaba’s Freshippo
design:retail - June 2019 - 53
design:retail - June 2019 - 54
design:retail - June 2019 - 55
design:retail - June 2019 - 56
design:retail - June 2019 - 57
design:retail - June 2019 - 58
design:retail - June 2019 - 59
design:retail - June 2019 - Hybrid Retail
design:retail - June 2019 - 61
design:retail - June 2019 - 62
design:retail - June 2019 - 63
design:retail - June 2019 - 64
design:retail - June 2019 - RXCover1
design:retail - June 2019 - RX2
design:retail - June 2019 - RX3
design:retail - June 2019 - RX4
design:retail - June 2019 - RX5
design:retail - June 2019 - RX6
design:retail - June 2019 - RX7
design:retail - June 2019 - RXCover4
design:retail - June 2019 - 65
design:retail - June 2019 - 66
design:retail - June 2019 - 67
design:retail - June 2019 - Zara
design:retail - June 2019 - 69
design:retail - June 2019 - 70
design:retail - June 2019 - 71
design:retail - June 2019 - 72
design:retail - June 2019 - 73
design:retail - June 2019 - 74
design:retail - June 2019 - 75
design:retail - June 2019 - 76
design:retail - June 2019 - 77
design:retail - June 2019 - 78
design:retail - June 2019 - 79
design:retail - June 2019 - 5 Questions For...
design:retail - June 2019 - Cover3
design:retail - June 2019 - Cover4
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