design:retail - June 2019 - 70
n September 2018, Spanish fastfashion retailer Zara reopened its
iconic global flagship store on corso
Vittorio Emanuele in Milan, the second but most notable of its stores to
reflect a new approach to mixing
online and offline.
A Coruña, Spain-based Elsa
Urquijo Architects designed the
37,674-sq.-ft. store and with it chose
a concept that evokes the spirit of the
cinema that occupied the building
between 1941 and 1999, maintaining the evocative architecture and
combining it with technological innovations. The basis of the concept
is the entrance atrium, showcasing a
double horseshoe staircase, mosaics
on the walls and a central Murano glass chandelier.
In the same month, Inditex chairman and CEO
Pablo Isla announced that all the Inditex brands-
of which Zara is the flagship-would be available
online worldwide by 2020. Introducing the Milan
store, he said: "It is a unique store. It presents an
exceptional architectural design in a unique
environment, and at the same time offers the
latest technologies aimed both at satisfying new
customer buying experiences and at deepening our
[Top] The Milan flagship is the second
Zara store to reflect
a new approach to
mixing online and
offline.
[Bottom] Elsa Urquijo
Architects designed
the store to evoke the
spirit of the cinema
that occupied the
building between 1941
and 1999.
70
strong commitment with sustainability. It is undoubtedly a point of reference in our characteristic
model of integration of shops and online."
The design of the new Milan store has deliberately
recaptured the 1941 building's original essence with
its architecture, incorporating the latest technology,
housing women's and children's collections on its
four floors, with a new online section for buying
and collecting online orders. The Men's section has
its own, independent 8,611-sq.-ft. space in the adjoining building.
"The design as it relates to the online zone is integrated organically as part of the store's ensemble,"
says Elsa Urquijo, founder of Elsa Urquijo Architects. "We can play with textures and furnishings
to delineate an area that, despite being part of the
aesthetic and design of the store, can at the same
time be differentiated from the rest of the space.
This is evident in the use of the flooring that substitutes for stone paving in the store, in the draping
that delineates simultaneously a screened space or,
alternatively, is defined within the same space by
playing with the zone's lighting."
Original solid platforms have been designed in
earth tones, moulded to adapt to the architectural
forms of the building. This allows the collections
to be grouped in four or five independent areas
on each floor. Careful attention to detail also
design:retail - June 2019
Table of Contents for the Digital Edition of design:retail - June 2019
design:retail - June 2019
Contents
From the Editor
Insider Insights
Happenings
Site Visit: Time More
Window Watching: Coach at Macy’s
Clicks & Mortar: Parachute
Spec Sheet: Salone Del Mobile
Brand Immersion: Harman Intl.
Clicks & Mortar: Eyebobs
Site Visit: Foot Locker Power Store
Hands On: Shakespeare & Co.
On Trend: Walmart
Perspectives: Augmented Experience
By the Numbers: Bopis
2019 Show Guide
Zhongshu Bookstore
Alibaba’s Freshippo
Hybrid Retail
Zara
5 Questions For...
design:retail - June 2019 - Intro
design:retail - June 2019 - design:retail - June 2019
design:retail - June 2019 - Cover2
design:retail - June 2019 - 1
design:retail - June 2019 - Contents
design:retail - June 2019 - 3
design:retail - June 2019 - 4
design:retail - June 2019 - 5
design:retail - June 2019 - From the Editor
design:retail - June 2019 - 7
design:retail - June 2019 - Insider Insights
design:retail - June 2019 - Happenings
design:retail - June 2019 - Site Visit: Time More
design:retail - June 2019 - 11
design:retail - June 2019 - Window Watching: Coach at Macy’s
design:retail - June 2019 - 13
design:retail - June 2019 - Clicks & Mortar: Parachute
design:retail - June 2019 - Spec Sheet: Salone Del Mobile
design:retail - June 2019 - Brand Immersion: Harman Intl.
design:retail - June 2019 - TRCover1
design:retail - June 2019 - TR2
design:retail - June 2019 - TR3
design:retail - June 2019 - TR4
design:retail - June 2019 - TR5
design:retail - June 2019 - TR6
design:retail - June 2019 - TR7
design:retail - June 2019 - TR8
design:retail - June 2019 - TR9
design:retail - June 2019 - TRCover4
design:retail - June 2019 - Clicks & Mortar: Eyebobs
design:retail - June 2019 - Site Visit: Foot Locker Power Store
design:retail - June 2019 - 19
design:retail - June 2019 - Hands On: Shakespeare & Co.
design:retail - June 2019 - 21
design:retail - June 2019 - On Trend: Walmart
design:retail - June 2019 - 23
design:retail - June 2019 - 24
design:retail - June 2019 - 25
design:retail - June 2019 - Perspectives: Augmented Experience
design:retail - June 2019 - By the Numbers: Bopis
design:retail - June 2019 - 2019 Show Guide
design:retail - June 2019 - 29
design:retail - June 2019 - 30
design:retail - June 2019 - 31
design:retail - June 2019 - 32
design:retail - June 2019 - 33
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design:retail - June 2019 - 37
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design:retail - June 2019 - 39
design:retail - June 2019 - 40
design:retail - June 2019 - 41
design:retail - June 2019 - Zhongshu Bookstore
design:retail - June 2019 - 43
design:retail - June 2019 - 44
design:retail - June 2019 - 45
design:retail - June 2019 - 46
design:retail - June 2019 - 47
design:retail - June 2019 - 48
design:retail - June 2019 - OPCover1
design:retail - June 2019 - OP2
design:retail - June 2019 - OP3
design:retail - June 2019 - OP4
design:retail - June 2019 - OP5
design:retail - June 2019 - OP6
design:retail - June 2019 - OP7
design:retail - June 2019 - OP8
design:retail - June 2019 - OP9
design:retail - June 2019 - OP10
design:retail - June 2019 - OP11
design:retail - June 2019 - OP12
design:retail - June 2019 - OP13
design:retail - June 2019 - OP14
design:retail - June 2019 - OP15
design:retail - June 2019 - OP16
design:retail - June 2019 - OP17
design:retail - June 2019 - OP18
design:retail - June 2019 - OP19
design:retail - June 2019 - OPCover4
design:retail - June 2019 - 49
design:retail - June 2019 - 50
design:retail - June 2019 - 51
design:retail - June 2019 - Alibaba’s Freshippo
design:retail - June 2019 - 53
design:retail - June 2019 - 54
design:retail - June 2019 - 55
design:retail - June 2019 - 56
design:retail - June 2019 - 57
design:retail - June 2019 - 58
design:retail - June 2019 - 59
design:retail - June 2019 - Hybrid Retail
design:retail - June 2019 - 61
design:retail - June 2019 - 62
design:retail - June 2019 - 63
design:retail - June 2019 - 64
design:retail - June 2019 - RXCover1
design:retail - June 2019 - RX2
design:retail - June 2019 - RX3
design:retail - June 2019 - RX4
design:retail - June 2019 - RX5
design:retail - June 2019 - RX6
design:retail - June 2019 - RX7
design:retail - June 2019 - RXCover4
design:retail - June 2019 - 65
design:retail - June 2019 - 66
design:retail - June 2019 - 67
design:retail - June 2019 - Zara
design:retail - June 2019 - 69
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design:retail - June 2019 - 5 Questions For...
design:retail - June 2019 - Cover3
design:retail - June 2019 - Cover4
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