design:retail - June 2019 - 76

MERGING BRICK AND MORTAR AND ONLINE WITH RFID
Zara's newest flagship in Manhattan's Hudson Yards is outfitted with the latest technological innovations, designed to directly tie to its mission-keeping its customer at the heart of its business model. The
Hudson Yards store features Zara's new point of sale and integrated store model, which uses an RFID
(radio-frequency identification) system to merge its brick-and-mortar stores and online shopping. Incorporating RFID into the security tag of every single garment allows Zara to deliver an outstanding shopping
experience both in-store and online. Customers can shop online and decide whether to receive their
items at home or pick up at the Hudson Yards store. The company has also focused its attention on stock integration. Once an online
order is received, the system now checks to see if the article of clothing is available at a store, perhaps located closer than a stock
room. If it's available at Hudson Yards, a store employee receives an alert and will prepare the package for delivery. A customer
could potentially receive their item within hours or the next day. Store employees also are equipped with iPads that enable them to
search the entire database for a specific garment and size, allowing them to know if and where that garment is available.
- Lola Thélin
One of the key design
elements in the Milan
store is the use of curves.

says. "To achieve this, we use a number of key design
elements that are part of the building, such as the
movie screen, the air nozzles that allow ventilation,
the design of the walls, the materials...and we redesigned them to adapt them to the new space."
Trison is responsible for the technological integration of the new space, with information about
the collections permanently updated via screens
within the store, among which two stand out:
a curved 30-ft.-by-30-ft. screen that covers the
ground and first floors in a convex shape, and eight
other screens that form a 59-ft.-high large screen
that rises up through all the floors of the store
alongside the escalators.
The juxtaposition of new age technology set
against a backdrop of historical architecture creates a retail experience that successfully blends the
online and offline retail worlds.
PROJECT FILE
ZARA MILAN FLAGSHIP
ARCHITECT
Elsa Urquijo Architects
AV/DIGITAL
Trison

76



design:retail - June 2019

Table of Contents for the Digital Edition of design:retail - June 2019

design:retail - June 2019
Contents
From the Editor
Insider Insights
Happenings
Site Visit: Time More
Window Watching: Coach at Macy’s
Clicks & Mortar: Parachute
Spec Sheet: Salone Del Mobile
Brand Immersion: Harman Intl.
Clicks & Mortar: Eyebobs
Site Visit: Foot Locker Power Store
Hands On: Shakespeare & Co.
On Trend: Walmart
Perspectives: Augmented Experience
By the Numbers: Bopis
2019 Show Guide
Zhongshu Bookstore
Alibaba’s Freshippo
Hybrid Retail
Zara
5 Questions For...
design:retail - June 2019 - Intro
design:retail - June 2019 - design:retail - June 2019
design:retail - June 2019 - Cover2
design:retail - June 2019 - 1
design:retail - June 2019 - Contents
design:retail - June 2019 - 3
design:retail - June 2019 - 4
design:retail - June 2019 - 5
design:retail - June 2019 - From the Editor
design:retail - June 2019 - 7
design:retail - June 2019 - Insider Insights
design:retail - June 2019 - Happenings
design:retail - June 2019 - Site Visit: Time More
design:retail - June 2019 - 11
design:retail - June 2019 - Window Watching: Coach at Macy’s
design:retail - June 2019 - 13
design:retail - June 2019 - Clicks & Mortar: Parachute
design:retail - June 2019 - Spec Sheet: Salone Del Mobile
design:retail - June 2019 - Brand Immersion: Harman Intl.
design:retail - June 2019 - TRCover1
design:retail - June 2019 - TR2
design:retail - June 2019 - TR3
design:retail - June 2019 - TR4
design:retail - June 2019 - TR5
design:retail - June 2019 - TR6
design:retail - June 2019 - TR7
design:retail - June 2019 - TR8
design:retail - June 2019 - TR9
design:retail - June 2019 - TRCover4
design:retail - June 2019 - Clicks & Mortar: Eyebobs
design:retail - June 2019 - Site Visit: Foot Locker Power Store
design:retail - June 2019 - 19
design:retail - June 2019 - Hands On: Shakespeare & Co.
design:retail - June 2019 - 21
design:retail - June 2019 - On Trend: Walmart
design:retail - June 2019 - 23
design:retail - June 2019 - 24
design:retail - June 2019 - 25
design:retail - June 2019 - Perspectives: Augmented Experience
design:retail - June 2019 - By the Numbers: Bopis
design:retail - June 2019 - 2019 Show Guide
design:retail - June 2019 - 29
design:retail - June 2019 - 30
design:retail - June 2019 - 31
design:retail - June 2019 - 32
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design:retail - June 2019 - 41
design:retail - June 2019 - Zhongshu Bookstore
design:retail - June 2019 - 43
design:retail - June 2019 - 44
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design:retail - June 2019 - 46
design:retail - June 2019 - 47
design:retail - June 2019 - 48
design:retail - June 2019 - OPCover1
design:retail - June 2019 - OP2
design:retail - June 2019 - OP3
design:retail - June 2019 - OP4
design:retail - June 2019 - OP5
design:retail - June 2019 - OP6
design:retail - June 2019 - OP7
design:retail - June 2019 - OP8
design:retail - June 2019 - OP9
design:retail - June 2019 - OP10
design:retail - June 2019 - OP11
design:retail - June 2019 - OP12
design:retail - June 2019 - OP13
design:retail - June 2019 - OP14
design:retail - June 2019 - OP15
design:retail - June 2019 - OP16
design:retail - June 2019 - OP17
design:retail - June 2019 - OP18
design:retail - June 2019 - OP19
design:retail - June 2019 - OPCover4
design:retail - June 2019 - 49
design:retail - June 2019 - 50
design:retail - June 2019 - 51
design:retail - June 2019 - Alibaba’s Freshippo
design:retail - June 2019 - 53
design:retail - June 2019 - 54
design:retail - June 2019 - 55
design:retail - June 2019 - 56
design:retail - June 2019 - 57
design:retail - June 2019 - 58
design:retail - June 2019 - 59
design:retail - June 2019 - Hybrid Retail
design:retail - June 2019 - 61
design:retail - June 2019 - 62
design:retail - June 2019 - 63
design:retail - June 2019 - 64
design:retail - June 2019 - RXCover1
design:retail - June 2019 - RX2
design:retail - June 2019 - RX3
design:retail - June 2019 - RX4
design:retail - June 2019 - RX5
design:retail - June 2019 - RX6
design:retail - June 2019 - RX7
design:retail - June 2019 - RXCover4
design:retail - June 2019 - 65
design:retail - June 2019 - 66
design:retail - June 2019 - 67
design:retail - June 2019 - Zara
design:retail - June 2019 - 69
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design:retail - June 2019 - 79
design:retail - June 2019 - 5 Questions For...
design:retail - June 2019 - Cover3
design:retail - June 2019 - Cover4
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