RetailX Closeup - June 2019 - RX6

6

Exhibitor Highlights
News:

Photo by GAMMA COMMERCIAL PHOTOGRAPHY

Ceilume Panels Part of New Taco Bell Design Concepts

C

EILING PANELS FROM
Graton, Calif.-based Ceilume
are a part of the d├ęcor in Taco
Bell's new flagship Cantina
in Las Vegas. The two-story
restaurant is a far-cry from the traditional fastfood location, featuring a large central atrium,
music and, of course, a wedding chapel.
The second-floor wedding chapel is
more brightly lit than the dining room with
flatscreens on the side walls, and an enormous backlit graphic at the far end of the
room with the company's logo portrayed as
wedding bells. Ceilume's decorative ceiling

panels are relatively low and prominent-a
field of elegant white coffers that add notes
of formality and elegance, like the icing on
a wedding cake.
The Las Vegas Cantina is one of an
emerging group of Taco Bell locations that
is transforming the customer experience of
the international chain.
Taco Bell has debuted four new design
concepts that are being rolled out across the
country. One architectural enhancement
that unifies the four designs is ceilings
made of Ceilume thermoformed panels.
The Heritage concept store features

warm white walls and a coffered ceiling
made with latte- and black-colored Stratford Ceilume panels. The concept takes
its inspiration from the Spanish Mission
architectural motifs used by earlier generations of the chain's restaurants.
The Modern Explorer also uses the
latte- and black-colored panels in a concept
inspired by the farm-to-table movement
that features an open kitchen and woodgrained furniture.
The California Sol theme uses the same
style of panels, but in a bright white that
expresses daylight.
In the Urban Edge design, black and latte
ceiling panels are used to create an image
that Taco Bell says "is reflective of international high-street style and is inspired by
timeless design married with cutting-edge
urban sensibility."
The thermoformed, rigid vinyl ceiling
panels used by Taco Bell are durable, recyclable and Greenguard Gold certified
for indoor air quality, factors that help the
brand meet the environmental goals of parent company YUM! Brands.
Visit Ceilume at GlobalShop @ RetailX, Booth 4072.

Retail's Fifth Wall

A

GROWING TREND in retail
design is using the ceiling as an
additional space to interact and
engage with the customer. Lighting has
an overall impact to the store's ambience.
Canadian signage and graphics company
McRae Imaging recently installed a "skylight" unit for a client.
The company says, "A high-profile client
wanted to create a visual effect of a large
skylight using fabric lightboxes. The request
was for the 'skylights' to look like broad
daylight. [McRae] built the lightboxes as
requested and installed them into the space.
The vice president project lead loved the

look, but felt like he was more of a 'cocktail
hour' kind of guy. [McRae] took this feedback, went back to the shop, did all the light
measurements necessary to give this effect
for the store. They built the lights in-house
to the new specifications and installed
[them] within a week."
"Cloud" ceiling lightboxes have been
seen in car dealerships located in the malls.
The full-car-length lightbox hovers over
the car and provides perfect brightness and
intensity on the new car below. The ceiling clouds also can be dimmed to create a
different ambience. This is not possible for
most lightbox companies, but McRae is

Closeup | The intersection of e-commerce, store design and innovation.

able to test for brightness and color, create
and then build the lights all in-house with
little import requirements.
"Be innovative when it comes to incorporating your ceiling into another area of
design. Do not be afraid to step out of the
box, because being bold can be just what
your store needs to draw in customers," the
company says.
Visit McRae Imaging at GlobalShop @ RetailX,
Booth 5107.



RetailX Closeup - June 2019

Table of Contents for the Digital Edition of RetailX Closeup - June 2019

RetailX Closeup - June 2019
What is RetailX?
Case Study
Cover Story
Exhibitor Highlights
RetailX Closeup - June 2019 - RetailX Closeup - June 2019
RetailX Closeup - June 2019 - What is RetailX?
RetailX Closeup - June 2019 - Case Study
RetailX Closeup - June 2019 - Cover Story
RetailX Closeup - June 2019 - RX5
RetailX Closeup - June 2019 - Exhibitor Highlights
RetailX Closeup - June 2019 - RX7
RetailX Closeup - June 2019 - RXCover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
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https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
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https://www.nxtbook.com/nxtbooks/designretail/201509
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https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
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https://www.nxtbook.com/nxtbooks/designretail/201403
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https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com