design:retail - September/October 2019 - 46
Awards 2019
Influencers
Retail Design
By ERIN M. LOEWE
he retail industry is teeming with innovative minds. Here,
we've gathered some of the top talent who are admired by
their peers-and even by those outside of the industry-for
their hard work, business acumen and vision. The ideas they
bring to the table in visual merchandising, branding and
store design set them apart by their ability to inspire others
in the field. We honor them here, and are proud to present the
2019 Retail Design Influencers.
Strategy Director North America, FITCH
Key Projects: Sherwin-Williams, Walmart, Under Armour
W
Michelle
Fenstermaker
46
H I L E A L L O F the Influencers use design to enhance
customer satisfaction, Michelle Fenstermaker works
closely with designers at FITCH to bring the customer
experience front and center. Fenstermaker's primary
work involves ensuring that at the end of the day, the
retail experience is all about the customer.
Fenstermaker has worked in the industry for more than 30 years
with tenures at Richardson Smith (now FITCH), WD Partners,
Research By Design (her own company) and full-circle back
around to FITCH. "Although the client side is tempting, I love and
thrive on the variety of projects/clients," she says. "I don't know a
lot about any one thing; I know a little about a lot of things. That
makes it interesting and exciting for sure."
Over the past year, Fenstermaker says she's worked with a number
of legacy retailers that are wanting to stay relevant in the fastchanging landscape. "We get 10 to 20 briefs a month asking for the
store of the future or the company of the future," she says. "I really
get jazzed if I see, 'We want the customer experience of the future'
instead of the 'store of the future.' You know a brand or retailer is
ready for change when they think beyond the store."
While strategizing, Fenstermaker also believes in focusing on what
she calls the PHD-physical, human and digital. "It's the intersection
of the three that starts to create new ways to go to market," she says.
design:retail - September/October 2019
Table of Contents for the Digital Edition of design:retail - September/October 2019
design:retail - September/October 2019
Contents
From the Editor
Industry Insider
Happenings
We Love This: LMS Wellness
Site Visit: Lilly Pulitzer
On Trend: Move Over Minimalism
Clicks & Mortar: La Ligne
Site Visit: Baskin-Robbins
Hands On: Rubio
Hybrid Spaces: Tom Dixon
Brand Bonding: Skullcandy
Perspectives: Retail with Feeling (and Hearing and Seeing...)
Perspectives: Be Our Guest
New Retail: Barneys New York
Plugged In: Mountain Hardware
Perspectives: Blow Up Your Map, Blow Up Your Metrics
2019 Portfolio Awards
Retail Design Luminaries
Retail Design Influencers
Retailer of the Year
Most Experiential Retailer
Most Innovative Retailer
Biggest Disruptor
Visual Merchandising Program of the Year
Design Firm of the Year
Moment
design:retail - September/October 2019 - Intro
design:retail - September/October 2019 - CT1
design:retail - September/October 2019 - CT2
design:retail - September/October 2019 - design:retail - September/October 2019
design:retail - September/October 2019 - Cover2
design:retail - September/October 2019 - 1
design:retail - September/October 2019 - Contents
design:retail - September/October 2019 - 3
design:retail - September/October 2019 - 4
design:retail - September/October 2019 - 5
design:retail - September/October 2019 - From the Editor
design:retail - September/October 2019 - 7
design:retail - September/October 2019 - Industry Insider
design:retail - September/October 2019 - 9
design:retail - September/October 2019 - Happenings
design:retail - September/October 2019 - 11
design:retail - September/October 2019 - We Love This: LMS Wellness
design:retail - September/October 2019 - OPCover1
design:retail - September/October 2019 - OP2
design:retail - September/October 2019 - OP3
design:retail - September/October 2019 - OP4
design:retail - September/October 2019 - OP5
design:retail - September/October 2019 - OP6
design:retail - September/October 2019 - OP7
design:retail - September/October 2019 - OP8
design:retail - September/October 2019 - OP9
design:retail - September/October 2019 - OP10
design:retail - September/October 2019 - OP11
design:retail - September/October 2019 - OP12
design:retail - September/October 2019 - 13
design:retail - September/October 2019 - Site Visit: Lilly Pulitzer
design:retail - September/October 2019 - 15
design:retail - September/October 2019 - On Trend: Move Over Minimalism
design:retail - September/October 2019 - 17
design:retail - September/October 2019 - Clicks & Mortar: La Ligne
design:retail - September/October 2019 - 19
design:retail - September/October 2019 - Site Visit: Baskin-Robbins
design:retail - September/October 2019 - 21
design:retail - September/October 2019 - Hands On: Rubio
design:retail - September/October 2019 - 23
design:retail - September/October 2019 - Hybrid Spaces: Tom Dixon
design:retail - September/October 2019 - 25
design:retail - September/October 2019 - Brand Bonding: Skullcandy
design:retail - September/October 2019 - 27
design:retail - September/October 2019 - Perspectives: Retail with Feeling (and Hearing and Seeing...)
design:retail - September/October 2019 - 29
design:retail - September/October 2019 - Perspectives: Be Our Guest
design:retail - September/October 2019 - 31
design:retail - September/October 2019 - New Retail: Barneys New York
design:retail - September/October 2019 - 33
design:retail - September/October 2019 - Plugged In: Mountain Hardware
design:retail - September/October 2019 - 35
design:retail - September/October 2019 - Perspectives: Blow Up Your Map, Blow Up Your Metrics
design:retail - September/October 2019 - 37
design:retail - September/October 2019 - 38
design:retail - September/October 2019 - 2019 Portfolio Awards
design:retail - September/October 2019 - Retail Design Luminaries
design:retail - September/October 2019 - 41
design:retail - September/October 2019 - 42
design:retail - September/October 2019 - 43
design:retail - September/October 2019 - 44
design:retail - September/October 2019 - 45
design:retail - September/October 2019 - Retail Design Influencers
design:retail - September/October 2019 - 47
design:retail - September/October 2019 - 48
design:retail - September/October 2019 - TRBB1
design:retail - September/October 2019 - TRBB2
design:retail - September/October 2019 - TrionCover1
design:retail - September/October 2019 - Trion2
design:retail - September/October 2019 - Trion3
design:retail - September/October 2019 - Trion4
design:retail - September/October 2019 - Trion5
design:retail - September/October 2019 - Trion6
design:retail - September/October 2019 - Trion7
design:retail - September/October 2019 - Trion8
design:retail - September/October 2019 - Trion9
design:retail - September/October 2019 - Trion10
design:retail - September/October 2019 - Trion11
design:retail - September/October 2019 - Trion12
design:retail - September/October 2019 - Trion13
design:retail - September/October 2019 - Trion14
design:retail - September/October 2019 - Trion15
design:retail - September/October 2019 - TrionCover4
design:retail - September/October 2019 - 49
design:retail - September/October 2019 - 50
design:retail - September/October 2019 - 51
design:retail - September/October 2019 - 52
design:retail - September/October 2019 - 53
design:retail - September/October 2019 - 54
design:retail - September/October 2019 - 55
design:retail - September/October 2019 - Retailer of the Year
design:retail - September/October 2019 - Most Experiential Retailer
design:retail - September/October 2019 - Most Innovative Retailer
design:retail - September/October 2019 - Biggest Disruptor
design:retail - September/October 2019 - Visual Merchandising Program of the Year
design:retail - September/October 2019 - 61
design:retail - September/October 2019 - Design Firm of the Year
design:retail - September/October 2019 - 63
design:retail - September/October 2019 - Moment
design:retail - September/October 2019 - Cover3
design:retail - September/October 2019 - Cover4
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