design:retail - May/June 2020 - 34

The Botanist
A rich appreciation of nature and the cannabis
plant is at the heart of The Botanist, both a product
brand and national wellness-focused dispensary
committed to educating the community on the
complexities of cannabis.
With dispensary locations in a multitude
of states, including Ohio, Massachusetts, North
Dakota, Maryland and New York, The Botanist
is providing a retail experience that encourages
people to live a balanced lifestyle. Two recently opened locations include The Botanist
Queens in New York and The Botanist Worcester
in Massachusetts.
"The genesis in our story and design ethos
emerged out of a deep admiration of botany and
those who were passionate about the intersection of science and nature-botanists," says Claire
Coppins, creative director of The Botanist.
The dispensary design brings this passion
for botany to life by welcoming customers into
a sun-filled greenhouse, complete with a wide
variety of carefully curated greenery, such as

Birds of Paradise, Kentia Palms, Fiddle Leaf Fig
Trees and a range of succulents throughout. The
plants are incorporated into each display fixture
and command attention as a focal point wall behind the point of sale.
The design palette reinforces the greenhouse
concept with a selection of natural colors and materials that reference the study of botany, including
terracotta, olive greens and solid walnut. Terracotta
tiles on the face of the sales counter are capped off
with a solid walnut top, a detail inspired by flowerpots and garden tools.
A highlight of most of The Botanist locations is
a Seed Bar. This large terracotta and walnut island
offers a communal area intended to be a "safe place"
for the community to learn about consumption
methods, local cannabis strains, terpene profiles,
intended effects and all things cannabis.
The Botanist has created a nature-filled retail
environment-an immersive, educational hub that
provides a safe place for newcomers and seasoned
consumers alike to explore how cannabis can
support a holistic path to well-being.
PHOTO COURTESY OF THE BOTANIST

Sherbinskis
Sherbinskis is a well-known cannabis grower
and cult favorite that originated in the San
Francisco Sunset District. The company is known
for its commitment to herbal quality and refreshing
experiences, and has created a unique identity that
is reflected in its modern, well-designed packaging
and expressed in a lifestyle and philosophy.
Sherbinskis' first dispensary in the heart of Los
Angeles, designed by interdisciplinary design firm
wHY, amplifies the distinct brand-establishing its
retail presence while repositioning it as more than
a cannabis grower.
The orange fa├žade with its floating backdrop of
plants immediately captures attention. Customers
enter an open and sleek space designed to create
an atmosphere of euphoria. The interior features
reflective Plexiglass ceilings and floating island
displays that are grounded by exposed structural
elements and plants-a design that reinforces a
connection to the natural world. The essence of the
brand-Sherbinskis is proudly loud and grown to
share-comes to life at retail.
PHOTO BY MICHAEL LE OF TIMES10

Cannabus
Cannabis hits the road on the Cannabus.
Enlighten Wellness, a disruptive group of pharmacy owners, marketing professionals, retail experts
and technology gurus, is helping pharmacies find
success with best-in-class wellness products and
cutting-edge technology. And they are bringing
their product offering right to their customers on
the Cannabus, a 40-ft. coach dispensary displaying
the most advanced retail technology. The Cannabus offers interaction with everything from smart
menus and touchscreens to interactive kiosks and
display cases. It is the first full-scale enterprise ad,
media and marketing technology solution for the
cannabis and CBD industries.
"Combining digital signage with integrated technology solutions, Enlighten uses the Cannabus for
a series of reasons, including advocacy, showcasing
products, activating brands and offsite retail sales,"
says Jeremy Jacobs, CEO of Enlighten.
Cannabus stops at cannabis legalization rallies
to help demonstrate to elected officials the luxury

retail environment more commonplace in
cannabis, as well as the stateof-the-art ordering and
education technologies. In
addition to use for advocacy,
Cannabus serves as a retail
showcase when stopping at
cannabis events and expos.
The mobile showroom
shows how media, education,
menu, kiosk and ordering technologies seamlessly incorporate into the
retail environment. It also can be used for brand
activation, including a brand takeover. Whether
creating brand awareness via a mock dispensary
set-up or providing full offsite retail sales due to
recently adopted laws in California, Cannabus is
an innovative concept supporting the future of
cannabis retail and elevating the perception of
the industry.
PHOTOS COURTESY OF ENLIGHTEN WELLNESS

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design:retail - May/June 2020

Table of Contents for the Digital Edition of design:retail - May/June 2020

design:retail - May/June 2020
Contents
From the Editor
Happenings
On Trend: Retail in the Pink
Spec Sheet: The Great Outdoors
Interactive Spaces: Razer
Pop-Ups: Backcountry
Plugged In: adidas
Perspectives: Everything I Learned from Being a Designer at Amazon
SPECIAL REPORT: POST-PANDEMIC RETAIL
CANNABIS RETAIL ROUNDUP
40 UNDER 40
Moment
design:retail - May/June 2020 - Intro
design:retail - May/June 2020 - design:retail - May/June 2020
design:retail - May/June 2020 - Cover2
design:retail - May/June 2020 - 1
design:retail - May/June 2020 - Contents
design:retail - May/June 2020 - 3
design:retail - May/June 2020 - 4
design:retail - May/June 2020 - 5
design:retail - May/June 2020 - From the Editor
design:retail - May/June 2020 - 7
design:retail - May/June 2020 - Happenings
design:retail - May/June 2020 - 9
design:retail - May/June 2020 - On Trend: Retail in the Pink
design:retail - May/June 2020 - 11
design:retail - May/June 2020 - Spec Sheet: The Great Outdoors
design:retail - May/June 2020 - 13
design:retail - May/June 2020 - 14
design:retail - May/June 2020 - 15
design:retail - May/June 2020 - Interactive Spaces: Razer
design:retail - May/June 2020 - 17
design:retail - May/June 2020 - Pop-Ups: Backcountry
design:retail - May/June 2020 - 19
design:retail - May/June 2020 - Plugged In: adidas
design:retail - May/June 2020 - 21
design:retail - May/June 2020 - Perspectives: Everything I Learned from Being a Designer at Amazon
design:retail - May/June 2020 - 23
design:retail - May/June 2020 - SPECIAL REPORT: POST-PANDEMIC RETAIL
design:retail - May/June 2020 - 25
design:retail - May/June 2020 - 26
design:retail - May/June 2020 - 27
design:retail - May/June 2020 - 28
design:retail - May/June 2020 - 29
design:retail - May/June 2020 - CANNABIS RETAIL ROUNDUP
design:retail - May/June 2020 - 31
design:retail - May/June 2020 - 32
design:retail - May/June 2020 - Trion1
design:retail - May/June 2020 - Trion2
design:retail - May/June 2020 - Trion3
design:retail - May/June 2020 - Trion4
design:retail - May/June 2020 - Trion5
design:retail - May/June 2020 - Trion6
design:retail - May/June 2020 - Trion7
design:retail - May/June 2020 - Trion8
design:retail - May/June 2020 - 33
design:retail - May/June 2020 - 34
design:retail - May/June 2020 - 35
design:retail - May/June 2020 - 40 UNDER 40
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design:retail - May/June 2020 - 47
design:retail - May/June 2020 - Moment
design:retail - May/June 2020 - Cover3
design:retail - May/June 2020 - Cover4
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