design:retail - May/June 2020 - 38

HANNAH FRISKEY
Associate/Senior Brand & Environmental Designer
Bergmeyer
AGE 33

Friskey is a multidisciplinary designer and brand innovator who brings a broad
perspective and collaborative design thinking approach to every project. She honed
her creative talents and expertise building and supporting thriving brands while
working in-house for NIC+ZOE and Purple Carrot. She now applies this retail client
experience to her work with Bergmeyer, where this insight, combined with her
strategic thinking, is taking the firm's graphics and brand strategy expertise to a
whole new level. Friskey is recognized for her creative dexterity-her ability to easily
shift between designing in two and three dimensions. She is also adept at making the
connection between branding and marketing, synthesizing a company's values and
objectives into strategies for business growth. Her portfolio of work has enhanced
the customer experience for clients across retail, restaurant and transportation
markets, including Columbia Care, Wrangler, MOMBOX, Staples, Carpet One and
Circle K. From pop-up and brick-and-mortar locations to branding, package design
and marketing collateral, Friskey leads and manages design projects with attention
to detail and hyper-personalization while delivering impressive results.
Currently binge-watching: Is there anyone not watching "Tiger King"?
Dream job: Anything that would give me access to power tools and the knowledge and space to use them. I have a lot of plans!
If I were an animal, I would be: My French Bulldog, Pepe. She lives a fabulous life.

KIMBERLY HUGHES
Chief Client Officer
5 HUNDRED° DESIGN STUDIO

FAVORITE HOBBY:
LEARNING THE BANJO.

AGE 32

It has been said that "There is nothing Kim cannot do." Case in point,
Hughes and two partners started 5 HUNDRED° DESIGN STUDIO with
one small project for Burger King and no office. As a founding member of
the agency, she played a critical role in growing the business to a 60-person
retail design agency that handles visual merchandising for more than 7,000
global locations for Burger King, Tim Hortons and Popeyes. Alongside a group
of exceptional visualization experts, she has led the retailization of interiors,
pre-order kiosks and drive-thru locations, as well as organized the technology transition
from traditional print merchandising to digital POP on more than 30,000 screens across
the system globally. Hughes is known for driving innovation with customer journeys,
contributing to year-over-year sales gains and driving breakthrough results for restaurant,
retail and CPG businesses. An inspiring leader admired for her positive attitude, Hughes
has a reputation for ensuring every client's needs are met, and far exceeded.
Notable personality trait: I express myself in noises. The team has gotten used to
interpreting what "meh" or "meow" mean.
Pet peeve: Their vs. there vs. they're-makes my eyes bleed!

AYA FUJIMORI
Associate Creative Director
Verizon
AGE 33

Fujimori is an amazing team player who brings fresh
ideas and a positive attitude to every project. She honed
her creative talents working as a global store designer at
Jo Malone London (an Estée Lauder brand), as well as
an experience innovation designer at Lippincott. These
roles provided opportunities to work worldwide on a
variety of retail environments, including airports and
pop-ups, as well as to focus on customer experiences
and environmental designs for some of the world's
leading brands. In her current role as associate creative
director on the retail design team within Verizon's
in-house creative marketing group, Fujimori has been
working to integrate new innovations and technologies into the most customer-forward and engaging
environments. She has played a pivotal role in new store
concept work, including Verizon's new Express Store, as
well as Verizon's high-profile retail locations, including
Boston's The Hub on Causeway and New York's Hudson
Yards. Her work has also reached beyond retail at
Verizon, as she has spread her influence into Verizon's
corporate identity as well as the Verizon Innovative
Learning Lab in Charlotte, N.C. Fujimori is proud to
work every day with an incredibly multifaceted team
of architects, industrial designers, graphic designers
and strategists to deliver a lasting impression for
Verizon's customers.
Favorite hobby: Traveling and eating/cooking. I recently
made home-made miso. It's fermenting right now!
My happy place: With my family and dog in Japan.
Latest obsession: My Nintendo Switch and playing with
friends online.

BRIDGETTE HYDE
Associate Vice President
CallisonRTKL

KARI JUDE
Senior Manager Store Design, Guest Experience
Target Corp.

AGE 34

Hyde is said to expertly navigate the path between
creative inspiration and commercial relevancy with an
ease and passion not readily seen in the retail industry.
She has an inherent ability to connect with clients,
weave compelling narratives and create tangible,
engaging customer moments. Her clients describe her
as a magician. From concept to construction, Hyde has
created award-winning environments that captivate
and inspire for notable clients, such as Nordstrom,
Nike, Westfield and Liverpool. Colleagues consider
her the "go-to" for inspiration thanks to her interests
and expertise far beyond retail design and architecture, on everything from particle
physics and vintage car restoration to global socioeconomic policy. This inspiration
and information bring an unexpected perspective to the project process. She is always
on the hunt for what's next, pushing the envelope on what retail experiences could be
while fostering innovation and supporting interdisciplinary collaboration. Hyde leads
by example and makes difficult problems look easy as she designs retail environments
informed by a rich understanding of space, brand and consumer.
Latest obsession: Learning to fly a 1967 Piper 180.
Most amazing place I've traveled: Morocco.

AGE 32

Jude is a strategic thinker and skilled collaborator
known for her authenticity, collaboration and
ability to drive results through the creation of outstanding retail experiences. Her diverse experience
in retail merchandising, business and store design
allows her to think holistically and effectively
lead multidisciplinary teams through complex
in-store experience innovations. Jude has worked
with Target Corp. since graduating from college in
2009 and spent the first eight years of her career in
merchandise presentation. This strong foundation
in merchandising continues to influence her work.
Now focused on store design, Jude has supported
the Essentials & Beauty and Food & Beverage merchandising pyramids.
A few of her noteworthy projects include the revamp of the Men's
Grooming Experience and the Beauty 2.0 reinvention. Jude is constantly
curious in her approach to creative problem-solving and effectively
brings teams together to work collaboratively and cohesively to deliver
highly valuable outcomes.
Pet peeve: The sound of windshield wipers on a dry windshield.
I'm inspired by: Creating connections with people.
Most amazing place I've traveled: Italy, where I got engaged to my husband.

MY HAPPY PLACE:
AUTHENTIC TACO TRUCKS.
38



design:retail - May/June 2020

Table of Contents for the Digital Edition of design:retail - May/June 2020

design:retail - May/June 2020
Contents
From the Editor
Happenings
On Trend: Retail in the Pink
Spec Sheet: The Great Outdoors
Interactive Spaces: Razer
Pop-Ups: Backcountry
Plugged In: adidas
Perspectives: Everything I Learned from Being a Designer at Amazon
SPECIAL REPORT: POST-PANDEMIC RETAIL
CANNABIS RETAIL ROUNDUP
40 UNDER 40
Moment
design:retail - May/June 2020 - Intro
design:retail - May/June 2020 - design:retail - May/June 2020
design:retail - May/June 2020 - Cover2
design:retail - May/June 2020 - 1
design:retail - May/June 2020 - Contents
design:retail - May/June 2020 - 3
design:retail - May/June 2020 - 4
design:retail - May/June 2020 - 5
design:retail - May/June 2020 - From the Editor
design:retail - May/June 2020 - 7
design:retail - May/June 2020 - Happenings
design:retail - May/June 2020 - 9
design:retail - May/June 2020 - On Trend: Retail in the Pink
design:retail - May/June 2020 - 11
design:retail - May/June 2020 - Spec Sheet: The Great Outdoors
design:retail - May/June 2020 - 13
design:retail - May/June 2020 - 14
design:retail - May/June 2020 - 15
design:retail - May/June 2020 - Interactive Spaces: Razer
design:retail - May/June 2020 - 17
design:retail - May/June 2020 - Pop-Ups: Backcountry
design:retail - May/June 2020 - 19
design:retail - May/June 2020 - Plugged In: adidas
design:retail - May/June 2020 - 21
design:retail - May/June 2020 - Perspectives: Everything I Learned from Being a Designer at Amazon
design:retail - May/June 2020 - 23
design:retail - May/June 2020 - SPECIAL REPORT: POST-PANDEMIC RETAIL
design:retail - May/June 2020 - 25
design:retail - May/June 2020 - 26
design:retail - May/June 2020 - 27
design:retail - May/June 2020 - 28
design:retail - May/June 2020 - 29
design:retail - May/June 2020 - CANNABIS RETAIL ROUNDUP
design:retail - May/June 2020 - 31
design:retail - May/June 2020 - 32
design:retail - May/June 2020 - Trion1
design:retail - May/June 2020 - Trion2
design:retail - May/June 2020 - Trion3
design:retail - May/June 2020 - Trion4
design:retail - May/June 2020 - Trion5
design:retail - May/June 2020 - Trion6
design:retail - May/June 2020 - Trion7
design:retail - May/June 2020 - Trion8
design:retail - May/June 2020 - 33
design:retail - May/June 2020 - 34
design:retail - May/June 2020 - 35
design:retail - May/June 2020 - 40 UNDER 40
design:retail - May/June 2020 - 37
design:retail - May/June 2020 - 38
design:retail - May/June 2020 - 39
design:retail - May/June 2020 - 40
design:retail - May/June 2020 - 41
design:retail - May/June 2020 - 42
design:retail - May/June 2020 - 43
design:retail - May/June 2020 - 44
design:retail - May/June 2020 - 45
design:retail - May/June 2020 - 46
design:retail - May/June 2020 - 47
design:retail - May/June 2020 - Moment
design:retail - May/June 2020 - Cover3
design:retail - May/June 2020 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
https://www.nxtbook.com/nxtbooks/designretail/201810
https://www.nxtbook.com/nxtbooks/designretail/201809
https://www.nxtbook.com/nxtbooks/designretail/201808
https://www.nxtbook.com/nxtbooks/designretail/201807
https://www.nxtbook.com/nxtbooks/designretail/20180607
https://www.nxtbook.com/nxtbooks/designretail/20180405
https://www.nxtbook.com/nxtbooks/designretail/201803
https://www.nxtbook.com/nxtbooks/designretail/201802
https://www.nxtbook.com/nxtbooks/designretail/201801
https://www.nxtbook.com/nxtbooks/designretail/20171112
https://www.nxtbook.com/nxtbooks/designretail/201710
https://www.nxtbook.com/nxtbooks/designretail/201709
https://www.nxtbook.com/nxtbooks/designretail/201708
https://www.nxtbook.com/nxtbooks/designretail/201707
https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com