design:retail - May/June 2020 - 44

MEGAN POLITO
Architecture Coordinator
Crate & Barrel, CB2, Hudson|Grace
AGE 31

Polito is described as a transformative force within store design. She honed her skills early in her career
in store planning positions with Sears and Kmart. Now as architecture coordinator for Crate & Barrel,
CB2, Hudson|Grace, she supports the concept design, design development, design coordination and
construction admininstration phases of the built environment for any of the company's brand locations.
She brings a fresh perspective and future-forward attitude to every project, such as her work on the CB2
headquarters and Crate & Barrel Photo Studio. Her exceptional coordination and execution abilities have led to her involvement with
furniture and fixture development. Polito's vision has been invaluable to the maturation of the brand's current direction. Her work is
considered to be a cornerstone for evolutionary projects, such as The Table at Crate. In addition to the design and furniture development
for this new in-store restaurant and bar concept, she worked with a wide range of internal influencers and external manufacturers to
craft what has become a new sub-brand for the company. Polito has been part of bringing a whole new lexicon of design to the company.
What motivates me: The vision-being able to see past what something is today for what it could be in the future.
Biggest hurdle I've overcome: Learning to ask for help.
Latest obsession: Spotify quarantined playlists.

JALPA PATEL
Interior Architect
ZenGenius Inc.
AGE 33

Patel is a leader with a vision and a voice,
the determination needed to accomplish
anything and a true team collaborator
who strives for design excellence. Her
more than 10 years of experience as a
multidisciplinary designer includes a diverse portfolio of visual merchandising,
fixture design and point-of-purchase
displays in grocery stores, as well as store
design, pop-up shops, airport retail and
experiential spaces. She has created
award-winning and notable immersive
retail experiences working with brands
such as Fujifilm, Aramark, Nutella,
Pringles, Scotts and Aquatalia, as well
as cannabis dispensaries Trulieve and
Maitri Medicinals. Her retail design work
has included projects across the globe
in North America, India, Singapore,
Dubai and Italy. Patel is passionate about
retail, design, craft, cultural influences
and sustainable design solutions. She is
a creative thinker, innovator and leader
who shines in the retail world due to her
keen sense of design, ability to listen and
interpret client feedback, attention to
detail, unmatched creativity and dedication to simply doing great work.
Biggest fear: Losing my memory.
Pet peeve: People who use redundant
hashtags on Instagram, like #me #human
#girl #selfie.
Dream job: A celebrity judge in a dance
competition reality show. I love dancing!

JOY PORCELLI
Associate Director, Visual Merchandising &
Store Communications
Ashley Stewart Inc.
AGE 38

Porcelli fell in love with visual
merchandising at age 16 while
working in retail at the Limited
Too. Her passion led her to the
Fashion Institute of Technology
where she studied fashion merchandising management-a solid
educational foundation that has supported her more than 15-year
career in visual merchandising. Porcelli has facilitated new store
openings and the production of floorset directives for Liz Claiborne
Inc.'s outlet division and held corporate visual roles with The
Children's Place and Walmart. She is a tenacious self-starter who
adapts quickly to the brand she is working for by looking through
the lens of the customer, finding innovative solutions to improve
sales and customer experience. This is evidenced in her work
over the last seven years with Ashley Stewart, where she serves as
associate director, visual merchandising and store communications. Porcelli has played a key role in supporting the company's
re-emergence from a bankrupt retailer into a vivacious lifestyle and
fashion brand for women. She led the charge in designing a new
prototype store, fixture package and mannequins, along with training in the field. The prototype has been successfully rolled out to
three locations and is anticipated to continue growing in 2020.
The best advice I ever received: "Don't focus on the pretty leaves; focus
on the roots."
Latest obsession: Babe Rosé with bubbles.
My happy place: Behind the piano.

JONNY RIGBY
Senior Creative Director
Fusion
AGE 36

Rigby has more than 20 years of extensive experience in the retail environment
and has offered best-in-class experiences to multiple brands in more than 35
countries around the world. He has been part of more than 250 in-person global
store openings, often introducing brands into new and emerging markets. Rigby's
retail career started as a sales associate for French Connection in the
United Kingdom, and the years that followed included roles with Ted Baker,
Tommy Hilfiger, HALSTON and Puma. He has sourced props, designed in-store
elements, created visual merchandising guidelines, spearheaded global new store
openings, trained teams, reinvented brands, designed windows and developed
entire visual merchandising strategies. Now, Rigby is the senior creative director for Fusion, a leading provider of custom
mannequin and visual merchandising solutions. This year, he has played a key role in the design and launch of the
EMPOWER Collection, a collection of inclusive-sized mannequins for the athletic fashion space. He is extremely excited to
be a part of bringing the "Gen We" movement to life through gender-neutral, adaptive and diverse body mannequins. Rigby
believes every single person should feel represented when they walk into their favorite store.
My happy place: On my surfboard at sunset, looking out to the horizon.
Pet peeve: Industries failing to make sustainable and regenerative choices.

ASHLEY RANDOLPH
Senior 3-D Designer
FITCH
AGE 31

Randolph is an accomplished environments designer
with a reputation for excellence and vision. She has a propensity for big ideas and thrives where the rational meets
the irrational-in the gray area where function sparks
emotion. She has been an integral part of the FITCH
creative studio, and the clients and teams she works with
hold her in high esteem for her creative problem-solving,
positive attitude and absolute commitment to getting
projects done well. Randolph challenges convention
and questions everything, resulting in unexpected and
delightful solutions. Her creative genius has benefitted
clients such as Mars, T-Mobile, Ford, Lego, 7-Eleven,
Lowe's, Denny's, Tim Hortons, Walgreens and Cub Foods.
Her portfolio includes award-winning work, such as
the T-Mobile Signature Store in Las Vegas. She currently
is co-leading the creative work on the firm's growing
M&M'S account. Randolph understands the complexities
and nuances of retail design and is ambitious to learn.
She crafts enduring brand experiences with an emphasis
on simplicity and purpose in storytelling-incredible,
experiential environments that change people's way of
thinking.
My first job was: Ice cream cone wizard at the local
Dairy Hut.
What motivates me: My family.
COVID-19 guilty pleasure: Evening walks (with or
without wine).

FAVORITE HOBBY:
FORMATION SKYDIVING.

44



design:retail - May/June 2020

Table of Contents for the Digital Edition of design:retail - May/June 2020

design:retail - May/June 2020
Contents
From the Editor
Happenings
On Trend: Retail in the Pink
Spec Sheet: The Great Outdoors
Interactive Spaces: Razer
Pop-Ups: Backcountry
Plugged In: adidas
Perspectives: Everything I Learned from Being a Designer at Amazon
SPECIAL REPORT: POST-PANDEMIC RETAIL
CANNABIS RETAIL ROUNDUP
40 UNDER 40
Moment
design:retail - May/June 2020 - Intro
design:retail - May/June 2020 - design:retail - May/June 2020
design:retail - May/June 2020 - Cover2
design:retail - May/June 2020 - 1
design:retail - May/June 2020 - Contents
design:retail - May/June 2020 - 3
design:retail - May/June 2020 - 4
design:retail - May/June 2020 - 5
design:retail - May/June 2020 - From the Editor
design:retail - May/June 2020 - 7
design:retail - May/June 2020 - Happenings
design:retail - May/June 2020 - 9
design:retail - May/June 2020 - On Trend: Retail in the Pink
design:retail - May/June 2020 - 11
design:retail - May/June 2020 - Spec Sheet: The Great Outdoors
design:retail - May/June 2020 - 13
design:retail - May/June 2020 - 14
design:retail - May/June 2020 - 15
design:retail - May/June 2020 - Interactive Spaces: Razer
design:retail - May/June 2020 - 17
design:retail - May/June 2020 - Pop-Ups: Backcountry
design:retail - May/June 2020 - 19
design:retail - May/June 2020 - Plugged In: adidas
design:retail - May/June 2020 - 21
design:retail - May/June 2020 - Perspectives: Everything I Learned from Being a Designer at Amazon
design:retail - May/June 2020 - 23
design:retail - May/June 2020 - SPECIAL REPORT: POST-PANDEMIC RETAIL
design:retail - May/June 2020 - 25
design:retail - May/June 2020 - 26
design:retail - May/June 2020 - 27
design:retail - May/June 2020 - 28
design:retail - May/June 2020 - 29
design:retail - May/June 2020 - CANNABIS RETAIL ROUNDUP
design:retail - May/June 2020 - 31
design:retail - May/June 2020 - 32
design:retail - May/June 2020 - Trion1
design:retail - May/June 2020 - Trion2
design:retail - May/June 2020 - Trion3
design:retail - May/June 2020 - Trion4
design:retail - May/June 2020 - Trion5
design:retail - May/June 2020 - Trion6
design:retail - May/June 2020 - Trion7
design:retail - May/June 2020 - Trion8
design:retail - May/June 2020 - 33
design:retail - May/June 2020 - 34
design:retail - May/June 2020 - 35
design:retail - May/June 2020 - 40 UNDER 40
design:retail - May/June 2020 - 37
design:retail - May/June 2020 - 38
design:retail - May/June 2020 - 39
design:retail - May/June 2020 - 40
design:retail - May/June 2020 - 41
design:retail - May/June 2020 - 42
design:retail - May/June 2020 - 43
design:retail - May/June 2020 - 44
design:retail - May/June 2020 - 45
design:retail - May/June 2020 - 46
design:retail - May/June 2020 - 47
design:retail - May/June 2020 - Moment
design:retail - May/June 2020 - Cover3
design:retail - May/June 2020 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
https://www.nxtbook.com/nxtbooks/designretail/201810
https://www.nxtbook.com/nxtbooks/designretail/201809
https://www.nxtbook.com/nxtbooks/designretail/201808
https://www.nxtbook.com/nxtbooks/designretail/201807
https://www.nxtbook.com/nxtbooks/designretail/20180607
https://www.nxtbook.com/nxtbooks/designretail/20180405
https://www.nxtbook.com/nxtbooks/designretail/201803
https://www.nxtbook.com/nxtbooks/designretail/201802
https://www.nxtbook.com/nxtbooks/designretail/201801
https://www.nxtbook.com/nxtbooks/designretail/20171112
https://www.nxtbook.com/nxtbooks/designretail/201710
https://www.nxtbook.com/nxtbooks/designretail/201709
https://www.nxtbook.com/nxtbooks/designretail/201708
https://www.nxtbook.com/nxtbooks/designretail/201707
https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com