design:retail - May/June 2020 - 6

FROM THE EDITOR

DESIGN:RETAIL

MAY/JUNE 2020

The Great Wait

I

There, I said it. Yes, of course
I miss more important things as well-
my extended family, for starters. I miss
watching my kids play with their cousins,
and enjoying a dinner out with a generous pour of red wine in an impossibly
thin glass that I'd most certainly break if
I had it at home. I miss playing tennis on the neighborhood team and catching up with a friend at
brunch. I miss traveling to cool cities and exploring
the world. I miss not spending hours "sanitizing"
my groceries, and I miss having uninterrupted
time to edit and write without the shrill screams of
children muddying my mental waters (as I type
this, there is a bungee cord tying my office door
handles together as a makeshift lock, while my
5-year-old gives me the evil eye through the glass
doors, jealous of his 1-year-old brother inside
with me, who is undoubtedly doing something
dangerous and/or disgusting-like eating a marker-
while my back is turned toward the keyboard).
But shopping, wow, I really miss it. The experience. The socializing. The entertainment. The thrill
of the hunt. What I wouldn't give for a trip to Target
with my littles, or a visit to Anthropologie and
Athleta with my mom. Maybe pop in to TJ Maxx
just to see what's new, and perhaps take a leisurely
stroll through Crate & Barrel to stalk my dream
couch yet again.
But for now, we wait. We isolate. We watch with
bated breath as this crisis continues to unfold. And
we hope. We hope for the return to normalcy-or
at least, the "new normal," whatever that may be.
It's nearly unimaginable to think past the chaos
that has enveloped us all, to wrap our minds around
what might come next once this nightmare that
has befallen our reality comes to an end. We will
emerge from this crisis one day, but what baggage will we bring with us (besides face masks
and gallons of hand sanitizer)? How will we-as
consumers, as individuals-be forever changed?
Will our psyches be marred with unwavering uneasiness for years (or decades) to come? Will we
crave authentic human connection more than
MISS SHOPPING.

JESSIE DOWD
EDITOR IN CHIEF
DESIGN:RETAIL
JESSIE.DOWD@EMERALDX.COM

"We will emerge
from this crisis
one day, but what
baggage will we
bring with us?
How will we-as
consumers, as
individuals-be
forever changed?"

ever before? What will our expectations be of the
retailers and brands we choose to trust? There are
So. Many. Questions. So many unknowns.
The days (and hours, and minutes) feel heavy
right now. The feelings come in waves. Some days,
it is easier to see the light at the end of the tunnel,
even if that tunnel is long and that light is really far
away. Other days, the fog is too thick. And that's
okay, too. Whatever type of day you find yourself
in today, I hope this edition of design:retail gives
you a momentary spark of whatever you need
most-perhaps a glimmer of inspiration or renewed creative energy to tackle your next project?
Maybe it's a moment to get lost in stellar store designs of the cannabis industry (read our cannabis
retail roundup on page 30), or excitement about
our industry's ├╝ber-talented upcoming leaders
(get to know this year's 40 Under 40 on page 36).
Or maybe you want to dive deeper and see what
some of retail's brightest minds have to say about
their predictions for the future of retail in a postpandemic world (page 24).
When we set the theme for this issue-which is
"Transformation"-nearly a year ago, we had no
idea how eerily fitting that idea would turn out
to be. But here we are. As we all navigate this era
of forced transformation, we are here for you, our
retail design community, our dear readers.
And, I almost forgot to say, I really miss you, too.

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6

design:retail



design:retail - May/June 2020

Table of Contents for the Digital Edition of design:retail - May/June 2020

design:retail - May/June 2020
Contents
From the Editor
Happenings
On Trend: Retail in the Pink
Spec Sheet: The Great Outdoors
Interactive Spaces: Razer
Pop-Ups: Backcountry
Plugged In: adidas
Perspectives: Everything I Learned from Being a Designer at Amazon
SPECIAL REPORT: POST-PANDEMIC RETAIL
CANNABIS RETAIL ROUNDUP
40 UNDER 40
Moment
design:retail - May/June 2020 - Intro
design:retail - May/June 2020 - design:retail - May/June 2020
design:retail - May/June 2020 - Cover2
design:retail - May/June 2020 - 1
design:retail - May/June 2020 - Contents
design:retail - May/June 2020 - 3
design:retail - May/June 2020 - 4
design:retail - May/June 2020 - 5
design:retail - May/June 2020 - From the Editor
design:retail - May/June 2020 - 7
design:retail - May/June 2020 - Happenings
design:retail - May/June 2020 - 9
design:retail - May/June 2020 - On Trend: Retail in the Pink
design:retail - May/June 2020 - 11
design:retail - May/June 2020 - Spec Sheet: The Great Outdoors
design:retail - May/June 2020 - 13
design:retail - May/June 2020 - 14
design:retail - May/June 2020 - 15
design:retail - May/June 2020 - Interactive Spaces: Razer
design:retail - May/June 2020 - 17
design:retail - May/June 2020 - Pop-Ups: Backcountry
design:retail - May/June 2020 - 19
design:retail - May/June 2020 - Plugged In: adidas
design:retail - May/June 2020 - 21
design:retail - May/June 2020 - Perspectives: Everything I Learned from Being a Designer at Amazon
design:retail - May/June 2020 - 23
design:retail - May/June 2020 - SPECIAL REPORT: POST-PANDEMIC RETAIL
design:retail - May/June 2020 - 25
design:retail - May/June 2020 - 26
design:retail - May/June 2020 - 27
design:retail - May/June 2020 - 28
design:retail - May/June 2020 - 29
design:retail - May/June 2020 - CANNABIS RETAIL ROUNDUP
design:retail - May/June 2020 - 31
design:retail - May/June 2020 - 32
design:retail - May/June 2020 - Trion1
design:retail - May/June 2020 - Trion2
design:retail - May/June 2020 - Trion3
design:retail - May/June 2020 - Trion4
design:retail - May/June 2020 - Trion5
design:retail - May/June 2020 - Trion6
design:retail - May/June 2020 - Trion7
design:retail - May/June 2020 - Trion8
design:retail - May/June 2020 - 33
design:retail - May/June 2020 - 34
design:retail - May/June 2020 - 35
design:retail - May/June 2020 - 40 UNDER 40
design:retail - May/June 2020 - 37
design:retail - May/June 2020 - 38
design:retail - May/June 2020 - 39
design:retail - May/June 2020 - 40
design:retail - May/June 2020 - 41
design:retail - May/June 2020 - 42
design:retail - May/June 2020 - 43
design:retail - May/June 2020 - 44
design:retail - May/June 2020 - 45
design:retail - May/June 2020 - 46
design:retail - May/June 2020 - 47
design:retail - May/June 2020 - Moment
design:retail - May/June 2020 - Cover3
design:retail - May/June 2020 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
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https://www.nxtbook.com/nxtbooks/designretail/201906_v2
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https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
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https://www.nxtbook.com/nxtbooks/designretail/201610
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https://www.nxtbook.com/nxtbooks/designretail/201603
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https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
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https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
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https://www.nxtbook.com/nxtbooks/designretail/201502
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https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
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