design:retail - July/August 2020 - 12
DESIGN
DESIGN:RETAIL
JULY/AUGUST 2020
SITE VISIT
Modern Times
THE NEW BREITLING TOWNHOUSE
PRESENTS LUXURY TIMEPIECES IN AN
INDUSTRIAL BACKGROUND
By Gemma Balmford
contributes to the contemporary, comfortable
urban loft feeling. Brick walls, elegant walnut furniture and dark oak floors are offset by concrete
walls, black-and-white tiles, brass and metal design
accents, murals and brown leather, illuminated by
customized lighting.
In addition, modern-retro pieces-such as aircraft propellers, a motorcycle and surfboards-sit
alongside handcrafted furniture, vividly bringing to life the cool world of Breitling.
On the ground floor, timepieces are presented in stunning vitrine display cases together
with a Watch Bar that is set against a yellow
grid back panel (a color that has long been
associated with the brand). Downstairs, the "Loft"
is home to the house bar and lounge, with the latest
collections presented within a bespoke pool table,
side consoles and bookshelves.
"With our new design concept, we are respecting
our long, impressive heritage, but are doing so by
creating a relaxed, stylish environment," says Gavin
Murphy, Breitling U.K. managing director.
PHOTOS COURTESY OF BREITLING
➞ T H E A L L - N E W B R E T I L I N G T O W N H O U S E , on London's
Regent Street, is a sight to behold. Home to the
Swiss luxury watchmaker's largest European boutique, as well as the U.K. head office, the building
has an undeniably stylish, cool and informal vibe.
The boutique element of the Townhouse spans
2,260 sq. ft. over two-and-a-half floors, including a mezzanine, and is a bold contrast to classical
luxury retail spaces with its contemporary urban
interpretation of an industrial loft. Created inhouse, the interior is inspired by mid-20th century
industrial design, giving a nod to the time when
Breitling timepieces and measuring tools earned
the brand its reputation as one of the world's
greatest chronographs.
Throughout the space, a carefully selected
blend of materials, colors, textures and patterns
12
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design:retail - July/August 2020
Table of Contents for the Digital Edition of design:retail - July/August 2020
design:retail - July/August 2020
Contents
From the Editor In Search of Inspiration
Happenings The Creatology Report
We Love This!: NIWAKA
Site Visit: Breitling
Sustainability: Ace & Tate
Perspectives: A Q&A with Denny Gerdeman
Hands-On: Valentine
Digital Design: Miele
Connected Store: AiFi
Next Wave: Brookfield Properties/ FIT:MATCH
The Future of Retail
Capital One Café
Esselunga Superstore
Product Roundup
Moment
design:retail - July/August 2020 - Intro
design:retail - July/August 2020 - design:retail - July/August 2020
design:retail - July/August 2020 - Cover2
design:retail - July/August 2020 - 1
design:retail - July/August 2020 - Contents
design:retail - July/August 2020 - 3
design:retail - July/August 2020 - 4
design:retail - July/August 2020 - 5
design:retail - July/August 2020 - From the Editor In Search of Inspiration
design:retail - July/August 2020 - 7
design:retail - July/August 2020 - Happenings The Creatology Report
design:retail - July/August 2020 - 9
design:retail - July/August 2020 - We Love This!: NIWAKA
design:retail - July/August 2020 - 11
design:retail - July/August 2020 - Site Visit: Breitling
design:retail - July/August 2020 - 13
design:retail - July/August 2020 - Sustainability: Ace & Tate
design:retail - July/August 2020 - 15
design:retail - July/August 2020 - Perspectives: A Q&A with Denny Gerdeman
design:retail - July/August 2020 - 17
design:retail - July/August 2020 - Hands-On: Valentine
design:retail - July/August 2020 - 19
design:retail - July/August 2020 - Digital Design: Miele
design:retail - July/August 2020 - 21
design:retail - July/August 2020 - Connected Store: AiFi
design:retail - July/August 2020 - 23
design:retail - July/August 2020 - Next Wave: Brookfield Properties/ FIT:MATCH
design:retail - July/August 2020 - 25
design:retail - July/August 2020 - The Future of Retail
design:retail - July/August 2020 - 27
design:retail - July/August 2020 - 28
design:retail - July/August 2020 - 29
design:retail - July/August 2020 - 30
design:retail - July/August 2020 - 31
design:retail - July/August 2020 - 32
design:retail - July/August 2020 - 33
design:retail - July/August 2020 - 34
design:retail - July/August 2020 - 35
design:retail - July/August 2020 - Capital One Café
design:retail - July/August 2020 - 37
design:retail - July/August 2020 - 38
design:retail - July/August 2020 - 39
design:retail - July/August 2020 - 40
design:retail - July/August 2020 - 41
design:retail - July/August 2020 - Esselunga Superstore
design:retail - July/August 2020 - 43
design:retail - July/August 2020 - 44
design:retail - July/August 2020 - 45
design:retail - July/August 2020 - 46
design:retail - July/August 2020 - 47
design:retail - July/August 2020 - Product Roundup
design:retail - July/August 2020 - 49
design:retail - July/August 2020 - 50
design:retail - July/August 2020 - 51
design:retail - July/August 2020 - 52
design:retail - July/August 2020 - 53
design:retail - July/August 2020 - 54
design:retail - July/August 2020 - 55
design:retail - July/August 2020 - 56
design:retail - July/August 2020 - 57
design:retail - July/August 2020 - 58
design:retail - July/August 2020 - Moment
design:retail - July/August 2020 - Cover4
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