design:retail - July/August 2020 - 14
DESIGN
DESIGN:RETAIL
JULY/AUGUST 2020
tale. "So that the store would almost feel like a recycling temple," Dingemans says.
Working in collaboration with a local recycling company, Plasticiet hand-selected the large
pieces-once common household items-in the typical Ace & Tate colors from bold reds to deep blues.
"Compared to the white base material-which used
to be food packaging-the reclaimed plastic from
Antwerp becomes less viscous during the melting
process, allowing the chunky pieces to retain their
shape during production," Dingemans explains. "As
a whole, the area is majestic, but is spacious enough
to give room to viewers who want to find those recognizable pieces in the plastic fantastic world."
The story draws shoppers in at the window,
where the ingredients in their raw state are made
visible. "We wanted to show where everything
originated from," Dingemans says. "Plus, in a street
with many high-end stores, we just threw a whole
lot of trash in the window display, which we think
is wonderful."
One person's trash is another person's design inspiration.
Responsible Retail
EYEWEAR BRAND ACE & TATE OPENS
A STORE WHERE RECYCLED MATERIALS
TAKE CENTER STAGE
By Joann Plockova
Ace & Tate shop in Antwerp,
Belgium, colorful, chunky terrazzo immerses
visitors in a wonderful world of waste. Made from
recycled local plastic, the material selection is
part of the Dutch eyewear brand's goal to become
more sustainable.
"The pattern and beams' repetition combined with mirrors allow the viewers to indulge
completely in the recycled world," says Joost
Dingemans, co-founder of Plasticiet, the company
behind the material and the designers who worked
closely with Ace & Tate's team.
The designers looked to religious and sacred
spaces as a source of inspiration to tell the waste's
➞ INSIDE THE NEWEST
PHOTOS BY LENNART WIEDEMUTH
SUSTAINABILITY
14
10-17_drm_0820_Design-Final.indd 4
7/24/20 4:42 PM
design:retail - July/August 2020
Table of Contents for the Digital Edition of design:retail - July/August 2020
design:retail - July/August 2020
Contents
From the Editor In Search of Inspiration
Happenings The Creatology Report
We Love This!: NIWAKA
Site Visit: Breitling
Sustainability: Ace & Tate
Perspectives: A Q&A with Denny Gerdeman
Hands-On: Valentine
Digital Design: Miele
Connected Store: AiFi
Next Wave: Brookfield Properties/ FIT:MATCH
The Future of Retail
Capital One Café
Esselunga Superstore
Product Roundup
Moment
design:retail - July/August 2020 - Intro
design:retail - July/August 2020 - design:retail - July/August 2020
design:retail - July/August 2020 - Cover2
design:retail - July/August 2020 - 1
design:retail - July/August 2020 - Contents
design:retail - July/August 2020 - 3
design:retail - July/August 2020 - 4
design:retail - July/August 2020 - 5
design:retail - July/August 2020 - From the Editor In Search of Inspiration
design:retail - July/August 2020 - 7
design:retail - July/August 2020 - Happenings The Creatology Report
design:retail - July/August 2020 - 9
design:retail - July/August 2020 - We Love This!: NIWAKA
design:retail - July/August 2020 - 11
design:retail - July/August 2020 - Site Visit: Breitling
design:retail - July/August 2020 - 13
design:retail - July/August 2020 - Sustainability: Ace & Tate
design:retail - July/August 2020 - 15
design:retail - July/August 2020 - Perspectives: A Q&A with Denny Gerdeman
design:retail - July/August 2020 - 17
design:retail - July/August 2020 - Hands-On: Valentine
design:retail - July/August 2020 - 19
design:retail - July/August 2020 - Digital Design: Miele
design:retail - July/August 2020 - 21
design:retail - July/August 2020 - Connected Store: AiFi
design:retail - July/August 2020 - 23
design:retail - July/August 2020 - Next Wave: Brookfield Properties/ FIT:MATCH
design:retail - July/August 2020 - 25
design:retail - July/August 2020 - The Future of Retail
design:retail - July/August 2020 - 27
design:retail - July/August 2020 - 28
design:retail - July/August 2020 - 29
design:retail - July/August 2020 - 30
design:retail - July/August 2020 - 31
design:retail - July/August 2020 - 32
design:retail - July/August 2020 - 33
design:retail - July/August 2020 - 34
design:retail - July/August 2020 - 35
design:retail - July/August 2020 - Capital One Café
design:retail - July/August 2020 - 37
design:retail - July/August 2020 - 38
design:retail - July/August 2020 - 39
design:retail - July/August 2020 - 40
design:retail - July/August 2020 - 41
design:retail - July/August 2020 - Esselunga Superstore
design:retail - July/August 2020 - 43
design:retail - July/August 2020 - 44
design:retail - July/August 2020 - 45
design:retail - July/August 2020 - 46
design:retail - July/August 2020 - 47
design:retail - July/August 2020 - Product Roundup
design:retail - July/August 2020 - 49
design:retail - July/August 2020 - 50
design:retail - July/August 2020 - 51
design:retail - July/August 2020 - 52
design:retail - July/August 2020 - 53
design:retail - July/August 2020 - 54
design:retail - July/August 2020 - 55
design:retail - July/August 2020 - 56
design:retail - July/August 2020 - 57
design:retail - July/August 2020 - 58
design:retail - July/August 2020 - Moment
design:retail - July/August 2020 - Cover4
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