design:retail - July/August 2020 - 35

10 New Dining Formats
The dining experience is evolving as
restaurants adapt.
In response to restrictions on in-person dining, restaurants began evolving into gourmet
grocers and convenience stores to meet changing
demands-ushering in a new breed of superstore.
Some, like Porridge and Puffs in Los Angeles,
transitioned into a grab-and-go market with bulk
grains, homemade pickles and even facial scrubs.
Brooklyn wine bar Glou & Glick added sales of
pancake mix, kosher salt, baking soda, tomato
paste and hand soap to its repertoire alongside
bottles of Bordeaux.
Others offered pantry prepper kits with shelfstable pantry essentials like flour and sugar,
produce boxes with fresh fruits and vegetables,
and even home essentials like toilet paper. This
new hybrid business model merges gourmet restaurants, corner stores and farm shares, creating

curated one-stop-shops where customers can buy
everything from fresh produce to toilet paper to a
homecooked meal.
As restaurants began to fire up the kitchen stove
and swing open their doors again, many are reevaluating their set-ups. In China, many restaurants request seeing a person's color code status
via a health app. In Copenhagen, Noma-which
currently ranks No. 2 in the "World's 50 Best Restaurants"-has reopened as an outdoor burger
and wine bar. Mediamatic ETEN in Amsterdam
installed separated greenhouses along the waterfront as a solution to distanced dining. Following
their lead, Ampia Restaurant & Rooftop in New
York installed private dining greenhouses when it
began welcoming diners in July.
While some of these measures were implemented as temporary stopgaps, the pandemic-induced
inflection point has ushered in a fresh approach to
the dining landscape.
PHOTOS BY ANNE LAKEMAN FOR MEDIAMATIC AMSTERDAM

This article is an excerpt from "The Future 100:
2.0.20," a special-edition companion report to
Wunderman Thompson Intelligence's "The Future
100: 2020" report, highlighting 25 key trends that
have accelerated, matured or come to light as a result of COVID-19.
Wunderman Thompson Intelligence is
Wunderman Thompson's futurism, research and
innovation unit. It charts emerging and future
global trends, consumer change and innovation
patterns-translating these into insight for brands.
It offers a suite of consultancy services, including
bespoke research, presentations, co-branded reports and workshops. It is also active in innovation,
partnering with brands to activate future trends
within their framework and execute new products
and concepts.
To download both reports, visit intelligence.
wundermanthompson.com.

Bio: Emily Safian-Demers is a senior trends
analyst with Wunderman Thompson Intelligence,
where she identifies cultural trends and shifts in
consumer behavior, translating them into actionable insight for brands and marketers. Prior to
joining Wunderman Thompson, she was the senior project manager for the Ipsos Neuro & Behavioral Science Center, where she conducted
innovative neuroscience research to help brands
understand consumer emotion and motivation.

35
26-35_drm_0820_Future-Final.indd 10

7/24/20 5:54 PM

http://www.wundermanthompson.com

design:retail - July/August 2020

Table of Contents for the Digital Edition of design:retail - July/August 2020