Winston Salem Visitor Guide - 2020 - 20
RELOCATION
music
to their ears
The City of Arts and Innovation strikes a chord
for millennial entrepreneurs
By l aura l e e
A
Boston-based musician and conductor,
Kevin Clark had an idea for motion
capture software that allows medical
providers to measure a patient's reaction time
through music and motion. When he learned
about Velocity, a nine-week accelerator at the
Center for Creative Economy in Winston-Salem,
he applied and was accepted.
Clark expected his North Carolina stint to last just
a few months, but he quickly realized that he and his
partner and wife, Imen, could build their lives here.
"I was struggling with how to be accepted as an artist
and an entrepreneur," says Clark. "Winston-Salem is
a city that cherishes both art and innovation. I just
knew we could be successful here."
Imen, a native of Tunisia with experience working
for companies like Google, initially had concerns
about moving from a big city like Boston to
Winston-Salem. But during her first visit, she
immediately recognized the wealth of resources
at a lower cost of living. "On top of the incredible
business opportunity, we get to be part of a beautiful
20 | 2020 OFFICIAL VISITOR & RELOCATION GUIDE
community," Clark says. "We had just had a great
meeting with Wake Forest Baptist Medical Center
and were sitting down at Cugino Forno, seeing all
these happy families running around. We knew that
living here, we could make this company come to life
while having the family life we've always fantasized
about. It's a place where people aren't too busy to talk
to their neighbors."
The Clarks are now successfully past the start-up
stage. They've set up shop for their company, Point
Motion, at the downtown incubator Winston Starts,
where they work alongside fellow entrepreneurs. Next
year, they expect to roll out Point Motion in 100 clinics,
hospitals, and universities nationwide.
"At Winston Starts, there's a huge community
of support," says Clark. "Everyone here has a great
idea and is working hard. It's competitive but also
cooperative. In Boston, everyone wants a piece of
the pie that's already been established. In Winston,
everyone wants to bake more pies. You can get so
much more done by helping each other. It's exciting
to be part of a thriving economy."
Winston Salem Visitor Guide - 2020
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