Winston Salem Visitor Guide - 2020 - 9

500 E. Fifth St.

06. UNION STATION

The last train departed in 1970, but thanks
to a massive renovation, Union Station will
soon breathe new life with retail space,
restaurants, and offices. Once the city's
main station, the building was designed
in a Beaux-Arts style with a grand limestone
portico and Corinthian columns.
300 Martin Luther King, Jr. Dr.
07. PEPPER BUILDING

The new Indigo Hotel occupies the former
Pepper Building, an art-deco building
embodying the wealth of the roaring
20s. Significant design elements include
smooth terra-cotta, variegated brown and
sandstone brickwork, and brick pilasters.
104 W. Fourth St.

08. REYNOLDS BUILDING

The R.J. Reynolds Company hired New York
firm Shreve and Lamb to design this 1929
skyscraper that reflected the company's
prominence. A year later, architects used
Winston-Salem's 22-story ziggurat design
as their model for the 102-story Empire
State Building. (See fun fact below on the
building's use now)
51 E. 4th St.

09. SHELL SERVICE STATION

This 18-foot shell-shaped service station was
designed to get customers' attention and
depicts the literalism in advertising at the time.
Now privately owned, the building is the only
shell shaped station remaining.
1111 E. Sprague St.

S TO N - SA

BE OUR GUEST

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VIS

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FUN F

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Single Brothers House courtesy of Old Salem Museums & Gardens; All other historical photos this page and
opposite Courtesy of Forsyth County Public Library Photograph Collection ; Indigo Hotel photo by VRX Studios

1930 1929 1928 1926 1916
IN

The core of the city's tobacco industry is
now the heart of the Innovation Quarter.
Former warehouses and the old power plant
now house upscale lofts, locally owned
restaurants, a popular craft brewery, retail
space, and cutting-edge research facilities.

EM

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05. R.J. REYNOLDS FACTORY COMPLEX

After a $60 million renovation,
the building now houses the
Kimpton Cardinal Hotel. Be sure
to admire the grand entrance with
its original ornamental copper
panels and tobacco leaf and
flower-inspired stone spandrels.
VISITWINSTONSALEM.COM | 9



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Winston Salem Visitor Guide - 2020

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