Digital Dealer - August 2017 - 12

By Chuck Barker
President & Founder,
Impact Marketing &
Consulting Group

// Dealership
Management

The Potential
Demise of the
Automobile
Franchise System?
The Time for
Change Is Now!
Previously I have
written about the
importance of visionary
change in dealerships.
Why is it this industry
largely doesn't grasp the
concepts that successful
companies embrace
regarding the adoption of
a corporate vision for
change? Ready, shoot,
aim often seems to be the
mantra; how many have
you sold today? This will
give you progressive
deterioration if left
unchecked along with
high attrition, consumer
suspicion, lost deals, low
profits, team disintegration and employees
wandering, lost in the
desert. When the
shepherds sleep the
sheep go their own way.
It is truly the time, more
important than ever to put
on a new pair of glasses
and enhance your vision
and taking your dealership to new heights of
business achievement.
Do not confuse short12

AUGUST 2017

VENTURING INTO
VISIONARY CHANGE
IS THE CORNERSTONE
FOR TRUE LEADERSHIP
TRANSFORMATION..."

D I G I TA L D E A L E R . C O M

term motivational 'rah rah'
locker room sessions,
with individual development enhancement.
Venturing into visionary
change is the cornerstone for true leadership
transformation because
leaders cast out their sight
way beyond the reaches
of mediocre shortsighted
managers who wait for
immediate opportunities
and/or problems to occur
so they can pounce.
These are the fixers and
they usually bring people
down along with the store.
Too little too late. No, true
visionaries reach out to
the future and envision
ideas for improving business, making their team
stronger and envisioning
a dealership synergy that
bonds the team together
like Bondo. This is when
everyone looks in the
same direction instead
of each other with finger
pointing.
You must visualize
your dealership and your
people growing to their
fullest potential. Then,
constantly begin seeing
the multitude of improvement areas you can affect
in delivering them to
new heights every hour,
every day, every week,
every month and every
year. Your reward for this
'corporate approach' to
running your business
will usher into your store
a galaxy of opportunities
in so many measurable
ways. In doing so, you will
be certain to experience



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - August 2017

Digital Dealer - August 2017
Contents
Letter from the Show Director
Rediscover the Lost Art of Mentoring
Developing a Dealer-Minded Attitude
The Potential Demise of the Automobile Franchise System?
Advertising ‘Attitude’ is Everything!
Does Your BDC Leverage Lead Data to Increase Sales?
Joe Wajda
Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
5 Tips to Getting Your Customers to Sing Your Praises Online
Still Having Trouble Proving Social Media ROI? You're Not Alone
Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
Winner, Winner, Recall Dinner!
Vance Chrysler Hits a Home Run in Humanity
Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
Digital Dealer - August 2017 - Digital Dealer - August 2017
Digital Dealer - August 2017 - Cover2
Digital Dealer - August 2017 - 1
Digital Dealer - August 2017 - Contents
Digital Dealer - August 2017 - 3
Digital Dealer - August 2017 - Letter from the Show Director
Digital Dealer - August 2017 - 5
Digital Dealer - August 2017 - Rediscover the Lost Art of Mentoring
Digital Dealer - August 2017 - 7
Digital Dealer - August 2017 - Developing a Dealer-Minded Attitude
Digital Dealer - August 2017 - 9
Digital Dealer - August 2017 - 10
Digital Dealer - August 2017 - 11
Digital Dealer - August 2017 - The Potential Demise of the Automobile Franchise System?
Digital Dealer - August 2017 - 13
Digital Dealer - August 2017 - 14
Digital Dealer - August 2017 - 15
Digital Dealer - August 2017 - Advertising ‘Attitude’ is Everything!
Digital Dealer - August 2017 - 17
Digital Dealer - August 2017 - Does Your BDC Leverage Lead Data to Increase Sales?
Digital Dealer - August 2017 - 19
Digital Dealer - August 2017 - Joe Wajda
Digital Dealer - August 2017 - 21
Digital Dealer - August 2017 - 22
Digital Dealer - August 2017 - 23
Digital Dealer - August 2017 - Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
Digital Dealer - August 2017 - 25
Digital Dealer - August 2017 - 26
Digital Dealer - August 2017 - 27
Digital Dealer - August 2017 - 28
Digital Dealer - August 2017 - 29
Digital Dealer - August 2017 - 30
Digital Dealer - August 2017 - 31
Digital Dealer - August 2017 - 32
Digital Dealer - August 2017 - 33
Digital Dealer - August 2017 - Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
Digital Dealer - August 2017 - 35
Digital Dealer - August 2017 - 5 Tips to Getting Your Customers to Sing Your Praises Online
Digital Dealer - August 2017 - 37
Digital Dealer - August 2017 - Still Having Trouble Proving Social Media ROI? You're Not Alone
Digital Dealer - August 2017 - 39
Digital Dealer - August 2017 - Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
Digital Dealer - August 2017 - 41
Digital Dealer - August 2017 - Winner, Winner, Recall Dinner!
Digital Dealer - August 2017 - 43
Digital Dealer - August 2017 - Vance Chrysler Hits a Home Run in Humanity
Digital Dealer - August 2017 - 45
Digital Dealer - August 2017 - Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
Digital Dealer - August 2017 - 47
Digital Dealer - August 2017 - 48
Digital Dealer - August 2017 - Cover3
Digital Dealer - August 2017 - Cover4
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