Digital Dealer - August 2017 - 32

Road Map to DD23 | Sept. 18-20 | Las Vegas

Noteworthy Session
VIDEO MARKETING

Video Camp 102: Launching Your Video Marketing Campaign

This session will help you create a complete video marketing strategy tailored to your dealership's
unique mission and culture in a fun, fast-paced Build-A-Bear style workshop (without the fluff).
Join John Luciano of Street Volkswagen and Flo Lopez of Cox Automotive to learn how to:
Launch a ready-to-go, customized video-marketing campaign that will increase your market
share and boost your exposure now.
Build a personal connection with your customers and prospects by creating Easy-Bake
Oven, personalized, high-quality videos that yield maximum customer engagement in every
department of your dealership.
Capitalize on the hottest trends in video (retargeting, live streaming, 360-degree vs. VR)

John Luciano

D I G I T A L

M A R K E T I N G

» Sessions
Don't Be Scared of
Local SEO: Killer Tips to
Help You Murder Your
Competitors

"Alexa, Can Virtual Reality Sell Cars Today?"

Based on the 2017 Local
Search Ranking Factor
study results, the session
will cover the most important aspects of Local SEO.
Now that inbound links
are the most important
ranking signal, Greg will
take you on a deep dive
into which links you want
to get, and exactly how to
get them. You'll also learn
how to create and optimize
site content, how to clean
up citations, how to use
social media the right way,
and how to optimize your
review strategy.

Takeaways

Learn which digital
elements influence your
dealership's visibility in
Google searches and how
to optimize them.
Identify valuable link
opportunities and acquire
juicy local links that
your competitors can't
reverse-engineer.
Create the right kind of
website and blog content.
Speaker: Greg Gifford of
DealerOn

AUGUST 2017

70% of your traffic is coming from mobile devices
today. More than a quarter
of your customers are LITERALLY telling you what
they want; out loud. Learn
how to use your Google
Analytics to start listening
and take action and optimize for new voice-based
devices like Alexa and
Google Home. Discover
how VR experiences can
improve internet close
rates, increase physical
test drives and become a
unique selling proposition
for savvy stores.

Takeaways

Increase your organic
traffic by 20-25% by optimizing your site for voice
search and devices like
Amazon Echo.
Learn why VR is better
than a lifetime warranty.
Learn how to take
$150 and deliver virtual
reality VR experiences that
drive real life, in-store test
drives.
Speakers: Manny Castillo
and Nick Cybela of FlowFound

D I G I TA L D E A L E R . C O M

Breaking the Google
Dependency

Imagine the ability to
retarget anonymous website shoppers with email;
sending your VDPs to their
inbox. Imagine being able
to send direct mail pieces
to anonymous website
visitors based on what
they browsed while on
both your website and your
competitors! Ultimately
reducing your dealership's
dependence and spends
on Google & Facebook.
Learn how to position
your dealership for all
this and more with simple
actionable steps which will
get you started leveraging
your competitors website
visitors while "activating"
the power of your own
database.

Takeaways

Learn the basics of
anonymous email retargeting.
Learn the basics of conquest retargeting.
Learn the basics of
anonymous web browsing
based direct mail pieces.
Speaker: Jeffrey Tognetti
of DealerX

LAS VEGAS ATTRACTIONS
(CONT.)

16
KISS BY MONSTER
MINI GOLF
RIO ALL-SUITES HOTEL
AND CASINO

17
BELLAGIO
CONSERVATORY
& BOTANICAL
GARDENS
BELLAGIO

18
JABBAWOCKEEZ
MGM GRAND

19
EIFFEL TOWER
EXPERIENCE
PARIS HOTEL & CASINO

20
JENNIFER LOPEZ
PLANET HOLLYWOOD

http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - August 2017