Digital Dealer - August 2017 - 8

By Kendall Rawls
Director of Marketing,
The Rawls Group

// Ownership

Developing a
Dealer-Minded
Attitude
It is just too easy to
not care. This was
the keynote topic at a
graduation a colleague of
mine recently attended.
In reflecting upon the
focus on the commencement speech, and the
audience - high school
seniors, I realized that
this is the same theme
dealers are struggling
with - how to get people
to care.

8

AUGUST 2017

More and more, what
we hear from dealers is,
"how do I get my people to care about the
business as much I do?"
Essentially, what they
are referring to is, how
do they foster a "Dealer/
Owner-Minded Attitude"
in their dealership.
The reality is it is
very easy for today's
employees, and in even
in some instances, our

D I G I TA L D E A L E R . C O M

future leaders to show
ambivalence regarding
the impact they have on
the organization or their
own future. Often the root
of ambivalence is fear -
fear of failing, not being
good enough, and/or not
being chosen "seen" as a
leader. And unfortunately,
this is becoming common
in the workplace, in part
due to the generational
diversity, but also in how

culture has created a
stigma of everyone gets
a trophy. Therefore,
this ambivalence, often
comes across as a lack
of caring - because
without care, there is no
failure or rejection.
Evidence of ambivalence can be seen in
a lack of caring about
being genuine and
authentic, about being
sincere, quality of work
and how one's attitude
can impact those around
them. Not caring, in today's workplace breeds
complacency and with
that, not wanting to do
more or take a risk to
think out of the box and
approach a process
differently. And, if no one
is thinking out of the box
or taking ownership over
their roles to push the
bottom line it ultimately
leads to the complacency and stagnancy of the
dealership. As leaders
ourselves, we are the
ones that need to make
the change so that we
can secure the future
of our enterprise and
importantly our legacy.
No matter what type of
leader you are in the
dealership - Owner,
General Manager, Parts
Manager, Service Manager etc. - you leave a
legacy, as your role is to
influence and motivate
those around you.
An example that
brings to light the difference between a leader
with ambivalence and



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - August 2017

Digital Dealer - August 2017
Contents
Letter from the Show Director
Rediscover the Lost Art of Mentoring
Developing a Dealer-Minded Attitude
The Potential Demise of the Automobile Franchise System?
Advertising ‘Attitude’ is Everything!
Does Your BDC Leverage Lead Data to Increase Sales?
Joe Wajda
Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
5 Tips to Getting Your Customers to Sing Your Praises Online
Still Having Trouble Proving Social Media ROI? You're Not Alone
Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
Winner, Winner, Recall Dinner!
Vance Chrysler Hits a Home Run in Humanity
Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
Digital Dealer - August 2017 - Digital Dealer - August 2017
Digital Dealer - August 2017 - Cover2
Digital Dealer - August 2017 - 1
Digital Dealer - August 2017 - Contents
Digital Dealer - August 2017 - 3
Digital Dealer - August 2017 - Letter from the Show Director
Digital Dealer - August 2017 - 5
Digital Dealer - August 2017 - Rediscover the Lost Art of Mentoring
Digital Dealer - August 2017 - 7
Digital Dealer - August 2017 - Developing a Dealer-Minded Attitude
Digital Dealer - August 2017 - 9
Digital Dealer - August 2017 - 10
Digital Dealer - August 2017 - 11
Digital Dealer - August 2017 - The Potential Demise of the Automobile Franchise System?
Digital Dealer - August 2017 - 13
Digital Dealer - August 2017 - 14
Digital Dealer - August 2017 - 15
Digital Dealer - August 2017 - Advertising ‘Attitude’ is Everything!
Digital Dealer - August 2017 - 17
Digital Dealer - August 2017 - Does Your BDC Leverage Lead Data to Increase Sales?
Digital Dealer - August 2017 - 19
Digital Dealer - August 2017 - Joe Wajda
Digital Dealer - August 2017 - 21
Digital Dealer - August 2017 - 22
Digital Dealer - August 2017 - 23
Digital Dealer - August 2017 - Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
Digital Dealer - August 2017 - 25
Digital Dealer - August 2017 - 26
Digital Dealer - August 2017 - 27
Digital Dealer - August 2017 - 28
Digital Dealer - August 2017 - 29
Digital Dealer - August 2017 - 30
Digital Dealer - August 2017 - 31
Digital Dealer - August 2017 - 32
Digital Dealer - August 2017 - 33
Digital Dealer - August 2017 - Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
Digital Dealer - August 2017 - 35
Digital Dealer - August 2017 - 5 Tips to Getting Your Customers to Sing Your Praises Online
Digital Dealer - August 2017 - 37
Digital Dealer - August 2017 - Still Having Trouble Proving Social Media ROI? You're Not Alone
Digital Dealer - August 2017 - 39
Digital Dealer - August 2017 - Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
Digital Dealer - August 2017 - 41
Digital Dealer - August 2017 - Winner, Winner, Recall Dinner!
Digital Dealer - August 2017 - 43
Digital Dealer - August 2017 - Vance Chrysler Hits a Home Run in Humanity
Digital Dealer - August 2017 - 45
Digital Dealer - August 2017 - Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
Digital Dealer - August 2017 - 47
Digital Dealer - August 2017 - 48
Digital Dealer - August 2017 - Cover3
Digital Dealer - August 2017 - Cover4
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