Digital Dealer - September 2017 - 32

Road Map to DD23 | Sept. 18-20 | Las Vegas

Groundbreaking Keynote Panel

Disruptive Growth: Control Your Future. The Mindset and Principles of
Disruptive Growth to Compete & WIN in an Immensely Competitive & Turbulent Time
KEYNOTE

During this rock-the-house Keynote, you'll have an opportunity to learn from the best in the business
in both the digital and automotive space! Scott Empringham, CEO of Flash Point Communications,
will lead a discussion with disruptors: Trace Przybylowicz, Head of Automotive Industry Relations
at Facebook; Kelly McNearney, Google's Senior Strategist on Automotive Retail; Brian Benstock,
GM and VP of Paragon Honda and Paragon Acura; and Mark Olson, Director of E-commerce and
Business Development for Findlay Kia. They will reveal the mindset it takes to compete and WIN in an
immensely competitive and turbulent time. Attend this Keynote Panel and learn what it takes to truly
create, maintain and build "disruptive" growth in 2017 and way beyond.

KELLY MCNEARNEY

M A N A G E M E N T

» Sessions
A New Auction
Perspective: It's the
Money, Not the Cars

It's impossible to know
how much money and time
dealers lose every week to
auction vehicles they never
should have purchased. The
problem started with the
buy, because the money
wasn't right. But there's a
new way, where the money
comes first, and dealers
consistently make better
buys, with better results
than they could in the past.
In this session, Majd Saboura, a ten-year veteran of the
automotive industry, details
this new way forward, and
how technology and tools
help you get the money right
on every car.

Takeaways

Cut your auction preparation and research time to
minutes, and focus more
time on better buys.
Improve your profitability
on auction-purchased units.
Sell more cars because
you've got the right ones to
sell.
Speaker: Majd G. Saboura
of vAuto

3 Top Employee
Retention Strategies
You Are Missing That
Are Costing You Profit

Are you constantly fighting
to find good people? Then
wonder why they leave
before ever maximizing their
talents? Dealerships have to
change their focus regarding
the retention of their
employees. Glenn Pasch,
who has trained hundreds
of businesses on retaining
employees, will explain his
strategies and ways to retain
your talent. Attendees will
learn the strategies you are
not thinking of that will stop
the flow of talent out of your
door.

Takeaways

Identify what dealerships
think is important to their
employees.
Understand what is really
important to your employees and where there is a
disconnect.
Learn how to revise processes to implement better
expectations, training and
incentives to retain more
employees.
Speaker: Glenn Pasch of
PCG Comapnies

4 Essentials of Digital
Transformation in
Auto Retail

As the industry heads into
a softening market, most
dealers agree that a digital
transformation in some
form is necessary to remain
competitive, keep pace with
disruptive technologies and
evolve with shifting consumer expectations. Still, many
are unsure of how to start
the process, or even what it
entails. Join auto retail veteran and digital transformation
strategist Kathi Kruse as she
shares the 4 key elements
that bring dealerships into
the now, while boosting performance and profitability.

Takeaways

Learn why every dealer
must adapt to his or her own
version of digital operations.
Determine which outdated processes impede your
store's performance and
how to fix them.
Learn how to improve
store profitability in a softening market.
Speaker: Kathi Kruse
of Kruse Control Inc.

20 ESSENTIAL LAS VEGAS
RESTAURANTS
(CONT.)

11
GUY SAVOY
CUISINE: FRENCH

12
MB STEAK
CUISINE: STEAKHOUSE,
SEAFOOD

13
MOMOFUKU
LAS VEGAS
CUISINE: ASIAN, AMERICAN

14
NOBU
CUISINE: JAPANESE

15
ROBERT IRVINE'S
PUBLIC HOUSE
CUISINE: AMERICAN PUB

Continued on pg. 34

SEPTEMBER 2017

D I G I TA L D E A L E R . C O M

http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - September 2017