Digital Dealer - October 2017 - 4

By Dave Anderson
President,
LearnToLead

// Leadership

What the World
Needs Now...
In 1965, the Jackie
DeShannon song with
its famous lyrics, "What
the world needs now is
love sweet love," became
a megahit, and has since
been recorded by one
hundred additional artists.
Today, fifty-two years
later, as one observes
what has arguably become a crybaby culture,
filled with snowflake
people, buffered by
marshmallow mindsets,
demonstrating buttercup
work ethics, it's clear what

we really need more of in
parenting, in schools, on
teams, and in leadership
is "love, tough love."
Tough love, is a concept
often underappreciat-

ed and misunderstood.
By definition, it means
"promotion of a person's
welfare, by enforcing
certain constraints on
them, or requiring them

IF YOU TRULY
LOVED SOMEONE, YOU
WOULD HOLD THEM
ACCOUNTABLE, APPLY
CONSEQUENCES AND
EXPECT THEM TO TAKE
RESPONSIBILITY FOR
THEIR ACTIONS."

to take responsibility for
their actions." I heard a
college basketball coach
comment in an interview
recently that he didn't
understand the need for
the term "tough love,"
because if you truly loved
someone, you would hold
them accountable, apply
consequences and expect
them to take responsibility
for their actions. This is
true, coach, but in the
world we live in, hordes of
people don't understand
that. They instead believe
that you show love by
not expecting much from
someone, so he or she
isn't made to feel uncomfortable or pressured;
or, believing that loving
someone means giving
a person six "second
chances" without any real
consequences for performance; or, that if you love
someone you will trivialize
truth and sugarcoat your
feedback to spare someone hurt feelings.
Tough love is about
telling the truth in love,
respectfully-not by being
a jerk, getting personal, or
becoming disrespectful.
Following are nine keys
to developing a more
effective tough-love style
of coaching that promotes
what's right and productive over what's easy or
popular.
1. HIRE PEOPLE
THAT WANT TO BE
COACHED.

To develop others, you
can't do all the work your-

Continued on pg. 6

4

OCTOBER 2017

D I G I TA L D E A L E R . C O M



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - October 2017

Digital Dealer - October 2017
Contents
What the World Needs Now…
Bringing Next- Generation Family Members Into the Dealership
Nissan Dealers Join Forces Against NNA Policies
Improving Profitability - Building Your War Chest
Managing People & Processes for a Stronger ROI
PETE DORSCH Dorsch Ford Lincoln Kia
Tell Your Story!
SPECIAL SECTION: Digital Dealer 23 Conference & Expo Recap
SPECIAL SECTION: 9 Social Media Lessons I Learned From My PE Teacher
SPECIAL SECTION: Why Dealerships Must Embrace the Concierge Economy
Video: An Essential Part of Your Digital Toolkit
A Scientific Model for Building Customer Trust
The Marketing Tune-Up That Turns Inbound Shoppers Into Customers
Your DMS and Recalls
Displays Won’t Sell Service – If You Won’t!
The Service Reception Process Revealed – Jaw Dropping
Digital Dealer - October 2017 - Digital Dealer - October 2017
Digital Dealer - October 2017 - Cover2
Digital Dealer - October 2017 - Contents
Digital Dealer - October 2017 - 2
Digital Dealer - October 2017 - 3
Digital Dealer - October 2017 - What the World Needs Now…
Digital Dealer - October 2017 - 5
Digital Dealer - October 2017 - 6
Digital Dealer - October 2017 - 7
Digital Dealer - October 2017 - Bringing Next- Generation Family Members Into the Dealership
Digital Dealer - October 2017 - 9
Digital Dealer - October 2017 - Nissan Dealers Join Forces Against NNA Policies
Digital Dealer - October 2017 - 11
Digital Dealer - October 2017 - Improving Profitability - Building Your War Chest
Digital Dealer - October 2017 - 13
Digital Dealer - October 2017 - 14
Digital Dealer - October 2017 - Managing People & Processes for a Stronger ROI
Digital Dealer - October 2017 - 16
Digital Dealer - October 2017 - 17
Digital Dealer - October 2017 - 18
Digital Dealer - October 2017 - 19
Digital Dealer - October 2017 - Tell Your Story!
Digital Dealer - October 2017 - 21
Digital Dealer - October 2017 - 22
Digital Dealer - October 2017 - 23
Digital Dealer - October 2017 - SPECIAL SECTION: Digital Dealer 23 Conference & Expo Recap
Digital Dealer - October 2017 - 25
Digital Dealer - October 2017 - 26
Digital Dealer - October 2017 - 27
Digital Dealer - October 2017 - 28
Digital Dealer - October 2017 - 29
Digital Dealer - October 2017 - SPECIAL SECTION: 9 Social Media Lessons I Learned From My PE Teacher
Digital Dealer - October 2017 - 31
Digital Dealer - October 2017 - 32
Digital Dealer - October 2017 - 33
Digital Dealer - October 2017 - SPECIAL SECTION: Why Dealerships Must Embrace the Concierge Economy
Digital Dealer - October 2017 - 35
Digital Dealer - October 2017 - Video: An Essential Part of Your Digital Toolkit
Digital Dealer - October 2017 - 37
Digital Dealer - October 2017 - A Scientific Model for Building Customer Trust
Digital Dealer - October 2017 - 39
Digital Dealer - October 2017 - The Marketing Tune-Up That Turns Inbound Shoppers Into Customers
Digital Dealer - October 2017 - 41
Digital Dealer - October 2017 - Your DMS and Recalls
Digital Dealer - October 2017 - Displays Won’t Sell Service – If You Won’t!
Digital Dealer - October 2017 - 44
Digital Dealer - October 2017 - 45
Digital Dealer - October 2017 - The Service Reception Process Revealed – Jaw Dropping
Digital Dealer - October 2017 - 47
Digital Dealer - October 2017 - 48
Digital Dealer - October 2017 - Cover3
Digital Dealer - October 2017 - Cover4
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