Digital Dealer - November 2017 - 31

PHOTOGRAPHY BY SWARTZ PHOTOGRAPHY

Magic City Ford Lincoln is a fourth-generation family dealership
that's been serving consumers in the Roanoke, Virginia, area
since 1938. The franchise won Ford's prestigious President's
Award for customer satisfaction in sales and service each
year, from 2010-2012, and is a 13-time winner of the award.
Magic City Ford Lincoln is Southwest and Central Virginia's #1
Volume Ford and Lincoln Dealer.
At the helm of Magic City Ford Lincoln is dealer principal
Cameron Johnson, the great grandson of the company's
founder. Cameron's rise through the auto industry ranks is not
your typical story, however. Entrepreneurial at heart, Cameron
started his first business when he was nine. By the time he was
in high school, he had made his first million dollars with an
internet startup. During this period, he also appeared on the
cover of BusinessWeek magazine. Today, he runs two franchise
locations and serves on several boards, including the Virginia
Automotive Dealers Association. We invite you to read the
following interview to find out more about Cameron and Magic
City Ford Lincoln.
MAGIC CITY FORD IS A
FAMILY DEALERSHIP AND
RECEIVED A 75-YEAR AWARD
FROM FORD. TODAY, YOU'RE
THE DEALER PRINCIPAL OF
THE BUSINESS. COULD YOU
TALK A BIT ABOUT YOUR RISE
THROUGH THE DEALERSHIP?

I am a fourth-generation Ford
dealer. The business started in 1938.
So, next year will be our 80th year
in the business. I started, actually,
outside the car business. As a teenager, I started a number of internet

companies. When I was twelve, I
was selling Beanie Babies over the
internet and made $50,000 that
year. When I was in high school,
one of my internet companies was
generating $100,000 a week in sales
and I had 200,000 customers in
sixty countries. My business background was these different start-ups
outside of the car business. I made
my first million before I graduated
from high school. After all those
internet businesses, I wanted to
learn the car business. I wanted to

get into the family business in some
capacity. When I was 16, I started
off changing tires during the summer and changing oil. At the same
time, parallel to those odd jobs I did
around the dealership, was when
the Internet was growing. What
I said to my dad at the time to a)
hopefully get out of changing tires in
100-degree heat but also b) to have
a bigger impact on the dealership
was to ask him if I could start our
internet department. In the year

D I G I TA L D E A L E R . C O M

Continued on pg. 32
NOVEMBER 2017

31



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - November 2017

Digital Dealer - November 2017
Contents
A Letter from the Show Director
Don’t Be a “Management Jerk” and Steps for Handling Them!
Attempting a No-Huddle Offense? How’s That Working for You?
Is a Financial Partnership in Your Future?
Fallacy
You Can't Take a Train 500 Miles on 400 Miles of Track
4 Tech Tools That Decrease Employee Turnover
Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Retail Warranty Reimbursement: Leveling the Playing Field
Cracking the Car Code on Selling to the #1 Buyer: Women
Professional Voice-Over Secrets!
CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
When It Comes to Social Media... Don't Step on a Rake
The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
The New Car Manager's Modern Guide to Merchandising
Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!
Digital Dealer - November 2017 - Digital Dealer - November 2017
Digital Dealer - November 2017 - Cover2
Digital Dealer - November 2017 - Contents
Digital Dealer - November 2017 - A Letter from the Show Director
Digital Dealer - November 2017 - 3
Digital Dealer - November 2017 - Don’t Be a “Management Jerk” and Steps for Handling Them!
Digital Dealer - November 2017 - 5
Digital Dealer - November 2017 - Attempting a No-Huddle Offense? How’s That Working for You?
Digital Dealer - November 2017 - 7
Digital Dealer - November 2017 - 8
Digital Dealer - November 2017 - Is a Financial Partnership in Your Future?
Digital Dealer - November 2017 - 10
Digital Dealer - November 2017 - 11
Digital Dealer - November 2017 - 12
Digital Dealer - November 2017 - Fallacy
Digital Dealer - November 2017 - 14
Digital Dealer - November 2017 - 15
Digital Dealer - November 2017 - You Can't Take a Train 500 Miles on 400 Miles of Track
Digital Dealer - November 2017 - 17
Digital Dealer - November 2017 - 18
Digital Dealer - November 2017 - 19
Digital Dealer - November 2017 - 4 Tech Tools That Decrease Employee Turnover
Digital Dealer - November 2017 - 21
Digital Dealer - November 2017 - Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Digital Dealer - November 2017 - 23
Digital Dealer - November 2017 - 24
Digital Dealer - November 2017 - Retail Warranty Reimbursement: Leveling the Playing Field
Digital Dealer - November 2017 - Cracking the Car Code on Selling to the #1 Buyer: Women
Digital Dealer - November 2017 - 27
Digital Dealer - November 2017 - Professional Voice-Over Secrets!
Digital Dealer - November 2017 - 29
Digital Dealer - November 2017 - CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
Digital Dealer - November 2017 - 31
Digital Dealer - November 2017 - 32
Digital Dealer - November 2017 - 33
Digital Dealer - November 2017 - 34
Digital Dealer - November 2017 - 35
Digital Dealer - November 2017 - When It Comes to Social Media... Don't Step on a Rake
Digital Dealer - November 2017 - 37
Digital Dealer - November 2017 - The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Digital Dealer - November 2017 - 39
Digital Dealer - November 2017 - The New Car Manager's Modern Guide to Merchandising
Digital Dealer - November 2017 - 41
Digital Dealer - November 2017 - Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
Digital Dealer - November 2017 - 43
Digital Dealer - November 2017 - That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
Digital Dealer - November 2017 - 45
Digital Dealer - November 2017 - Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!
Digital Dealer - November 2017 - 47
Digital Dealer - November 2017 - 48
Digital Dealer - November 2017 - Cover3
Digital Dealer - November 2017 - Cover4
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