Digital Dealer - November 2017 - 39

A SMOOTHER
PROCESS IS A
COMPLETED PROCESS

We've all had the
experience of starting
some sort of buying
process online but then
not completing it due to
distraction - which most
likely happens when we
encounter an obstacle. In
fact, an average of 81%
of shoppers abandon their
online shopping carts. I
have found that with the
ultra-fast, ultra-smooth
transactions now available
online, I'm more likely to
complete a process before distraction sets in.
THE CONCIERGE
ECONOMY AND
AUTOMOTIVE

My time travel-esque
experience really brought
home what people mean
when they talk about the
concierge economy. Being
able to get exactly what
I need, quickly and in a
personalized way, is truly
the name of the game
in today's digital service
world.
Dealership websites
can provide this seamless
digital service experience
too - and more and more,
the industry is developing
tools to keep you ahead of
the game. All the information car shoppers want
to find, and all the help
they need while they do
their 14 hours of online
research must be easily,
conveniently available.

HERE ARE SOME
STEPS THAT YOUR
DEALERSHIP CAN
IMPLEMENT TODAY:

SMART NAVIGATION

Inventory information,
vehicle features, trade-in
tools, your address -
anything a car shopper
or owner needs must be
easily accessible on your
website. A surprising number of dealership websites
are simply difficult to navigate, and today's shoppers expect far better. But
even more than that: once
you know what a shopper
is looking for, your site or
tools should start to surround them with the items
that are most relevant to
their interests, such as
relevant offers for a particular vehicle, trade-in tools,

The dealership that
makes it easy for customers to book a test drive,
service, or professional
appraisal for a trade-in
cuts out a real hassle from
the customer's day - not
having to email, call, or
wait for a response is a
relief for the shopper who
knows exactly what they
want. It's the equivalent of OpenTable for
restaurants. With such
stiff competition for leads
and retention a huge
priority for a majority of
dealerships, this type of
concierge service can set
your dealership apart-

A CLEAR, INTUITIVE WEBSITE THAT
ANTICIPATES SHOPPERS' NEEDS IS
THE FIRST STEP IN CREATING A GREAT
SHOPPING EXPERIENCE FOR SATISFIED,
MORE LOYAL CUSTOMERS.
and educational content. So beyond having
straightforward navigation
bars, clear menus, and
helpful, non-redundant
tools, tomorrow-oriented
digital dealerships should
step their digital service
forward by predicting and
displaying what each
person wants to find
before they even know
it themselves. A clear,
intuitive website that anticipates shoppers' needs
is the first step in creating
a great shopping experience for satisfied, more
loyal customers.
SEAMLESS
APPOINTMENT
SETTING

and also help you convert
more of your web traffic.
THE TECHNOLOGY
OF THE CONCIERGE
ECONOMY

To create the best customer experience on your
website, take advantage
of today's artificial intelligence technology that has
become so popular across
the e-commerce space.
Machine learning tools for
automotive can now follow
shoppers' behaviors,
understand their interests,
and offer them content
and interactions that are
not random, but actually
relevant to their personal
buying process - and
bring you more leads. This

type of technology can
also re-engage returning
customers in a tailored
fashion by knowing how
they found your site, how
many times they've been
there, and where they've
expressed previous interest - so that the progress
continues with relevance
and personalization. The
right AI tools always have
the most updated customer information available,
and can use it to be truly
helpful in moving the buying process forward.
The seamlessness that
customers now experience every day in their
digital interactions shape
their expectations for your
dealership website. With
the right tools, today's
dealership can create
the same personalized,
smooth, frustration-free
shopping experience.
Where shopping has
already gone, the smart
dealership can go - to
provide seamless digital
service that is in line with
what customers have
come to expect, eliminates hassle, fosters
loyalty, and boosts sales.
ILANA ZUR is an expert in
sales, inbound marketing,
and business development.
She is constantly thinking
about how to perfect
conversion funnels to build
brand awareness and turn
leads into sales. As Director
of Business Development at
AutoLeadStar, Ilana works to
build relationships and find
mutually valuable partner
solutions. EMAIL: ilana@
autoleadstar.com

D I G I TA L D E A L E R . C O M

NOVEMBER 2017

39


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - November 2017

Digital Dealer - November 2017
Contents
A Letter from the Show Director
Don’t Be a “Management Jerk” and Steps for Handling Them!
Attempting a No-Huddle Offense? How’s That Working for You?
Is a Financial Partnership in Your Future?
Fallacy
You Can't Take a Train 500 Miles on 400 Miles of Track
4 Tech Tools That Decrease Employee Turnover
Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Retail Warranty Reimbursement: Leveling the Playing Field
Cracking the Car Code on Selling to the #1 Buyer: Women
Professional Voice-Over Secrets!
CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
When It Comes to Social Media... Don't Step on a Rake
The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
The New Car Manager's Modern Guide to Merchandising
Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!
Digital Dealer - November 2017 - Digital Dealer - November 2017
Digital Dealer - November 2017 - Cover2
Digital Dealer - November 2017 - Contents
Digital Dealer - November 2017 - A Letter from the Show Director
Digital Dealer - November 2017 - 3
Digital Dealer - November 2017 - Don’t Be a “Management Jerk” and Steps for Handling Them!
Digital Dealer - November 2017 - 5
Digital Dealer - November 2017 - Attempting a No-Huddle Offense? How’s That Working for You?
Digital Dealer - November 2017 - 7
Digital Dealer - November 2017 - 8
Digital Dealer - November 2017 - Is a Financial Partnership in Your Future?
Digital Dealer - November 2017 - 10
Digital Dealer - November 2017 - 11
Digital Dealer - November 2017 - 12
Digital Dealer - November 2017 - Fallacy
Digital Dealer - November 2017 - 14
Digital Dealer - November 2017 - 15
Digital Dealer - November 2017 - You Can't Take a Train 500 Miles on 400 Miles of Track
Digital Dealer - November 2017 - 17
Digital Dealer - November 2017 - 18
Digital Dealer - November 2017 - 19
Digital Dealer - November 2017 - 4 Tech Tools That Decrease Employee Turnover
Digital Dealer - November 2017 - 21
Digital Dealer - November 2017 - Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Digital Dealer - November 2017 - 23
Digital Dealer - November 2017 - 24
Digital Dealer - November 2017 - Retail Warranty Reimbursement: Leveling the Playing Field
Digital Dealer - November 2017 - Cracking the Car Code on Selling to the #1 Buyer: Women
Digital Dealer - November 2017 - 27
Digital Dealer - November 2017 - Professional Voice-Over Secrets!
Digital Dealer - November 2017 - 29
Digital Dealer - November 2017 - CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
Digital Dealer - November 2017 - 31
Digital Dealer - November 2017 - 32
Digital Dealer - November 2017 - 33
Digital Dealer - November 2017 - 34
Digital Dealer - November 2017 - 35
Digital Dealer - November 2017 - When It Comes to Social Media... Don't Step on a Rake
Digital Dealer - November 2017 - 37
Digital Dealer - November 2017 - The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Digital Dealer - November 2017 - 39
Digital Dealer - November 2017 - The New Car Manager's Modern Guide to Merchandising
Digital Dealer - November 2017 - 41
Digital Dealer - November 2017 - Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
Digital Dealer - November 2017 - 43
Digital Dealer - November 2017 - That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
Digital Dealer - November 2017 - 45
Digital Dealer - November 2017 - Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!
Digital Dealer - November 2017 - 47
Digital Dealer - November 2017 - 48
Digital Dealer - November 2017 - Cover3
Digital Dealer - November 2017 - Cover4
https://www.nxtbook.com/nxtbooks/digitaldealer/202004
https://www.nxtbook.com/nxtbooks/digitaldealer/202003
https://www.nxtbook.com/nxtbooks/digitaldealer/202002
https://www.nxtbook.com/nxtbooks/digitaldealer/202001
https://www.nxtbook.com/nxtbooks/digitaldealer/201912
https://www.nxtbook.com/nxtbooks/digitaldealer/201911
https://www.nxtbook.com/nxtbooks/digitaldealer/201910
https://www.nxtbook.com/nxtbooks/digitaldealer/201909
https://www.nxtbook.com/nxtbooks/digitaldealer/201908
https://www.nxtbook.com/nxtbooks/digitaldealer/201907
https://www.nxtbook.com/nxtbooks/digitaldealer/201906
https://www.nxtbook.com/nxtbooks/digitaldealer/201905
https://www.nxtbook.com/nxtbooks/digitaldealer/dd26showdirectory_042019
https://www.nxtbook.com/nxtbooks/digitaldealer/201904
https://www.nxtbook.com/nxtbooks/digitaldealer/201903
https://www.nxtbook.com/nxtbooks/digitaldealer/201902
https://www.nxtbook.com/nxtbooks/digitaldealer/201901
https://www.nxtbook.com/nxtbooks/digitaldealer/201812
https://www.nxtbook.com/nxtbooks/digitaldealer/201811
https://www.nxtbook.com/nxtbooks/digitaldealer/201810
https://www.nxtbook.com/nxtbooks/digitaldealer/201809
https://www.nxtbook.com/nxtbooks/digitaldealer/201808
https://www.nxtbook.com/nxtbooks/digitaldealer/201807
https://www.nxtbook.com/nxtbooks/digitaldealer/201806
https://www.nxtbook.com/nxtbooks/digitaldealer/201805
https://www.nxtbook.com/nxtbooks/digitaldealer/201804
https://www.nxtbook.com/nxtbooks/digitaldealer/201803
https://www.nxtbook.com/nxtbooks/digitaldealer/201802
https://www.nxtbook.com/nxtbooks/digitaldealer/201801
https://www.nxtbook.com/nxtbooks/digitaldealer/201712
https://www.nxtbook.com/nxtbooks/digitaldealer/201711
https://www.nxtbook.com/nxtbooks/digitaldealer/201710
https://www.nxtbook.com/nxtbooks/digitaldealer/201709
https://www.nxtbook.com/nxtbooks/digitaldealer/201708
https://www.nxtbookmedia.com