Digital Dealer - November 2017 - 48

ADVERTISERS IND EX
D I G I TA L D E A L E R C O N F E R E N C E . C O M

ADVERTISER

PAGE

David Lewis & Associates..... Cover 2
COX Automotive.................... Cover 4
Kerrigan Advisors.................. pg. 11
Rosenfield and Company...... pg. 43

24

The index to advertiser page numbers is published for reader convenience. Every effort is made to list page numbers correctly. The
listing is not part of the advertising contract and the publisher is not
responsible for errors or omissions.

APRIL 10-12, 2018

CONFERENCE & EXPO

ORANGE COUNTY CONVENTION CENTER



ORLANDO, FL

Statement of Ownership
United States Postal Service

Statement of Ownership, Management, and Circulation
(Requester Publications Only)

1. Publication Title

2. Publication Number

DEALER Magazine
4. Issue Frequency

13. Publication Title
15.

Extent and Nature of Circulation

3. Filing Date

-

1 5 3 7
6 1 4 1
October 1, 2017
5. Number of Issues Published Annually6. Annual Subscription Price

Joanne Wheatley
Telephone

8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer)

646-668-3763

Emerald Expositions
31910 Del Obispo, Suite 200
Suite 200
San Juan Capistrano, CA 92675
9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do Not Leave Blank)
Publisher (Name and Complete Mailing Address)

Melissa Green, 100 Broadway, 14th Floor, New York, NY 10005
Editor (Name and Complete Mailing Address)

Alissa Calvaruso, 7601 N. Federal Highway, #240A, Boca Raton, FL 33487
Managing Editor (Name and Complete Mailing Address)

Alissa Calvaruso, 7601 N. Federal Highway, #240A, Boca Raton, FL 33487
10.

Owner (Do not leave blank, It the publication is owned by a corporation, give the name and address of the corporation immediately followed by the
names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the
names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of
each individual owner. If the publication is published by a nonprofit organization, give its name and address.)

Full Name

Complete Mailing Address

Emerald Expositions, Inc.

31910 Del Obispo, Suite 200, San Juan Capistrano, CA 92675

September 2017
Average No. Copies Each Issue
During Preceding 12 Months

a. Total Number of Copies (Net press run)
Outside county Paid/Requested Mail Subscriptions stated
on PS Form 3541. (include direct written request from
(1) recipient, telemarketing and Internet requests from recipient,
paid subscriptions including nominal rate subscriptions,
employer requests, advertiser's proof copies, and exchange
copies.)

Monthly
12
US - $48.00
7. Complete Mailing Address of Known Office of Publication (Not Printer) (Street, city, county, state, and
Contact
ZIP+4)Person
Emerald Expositions
100 Broadway, 14th Fl
New York, NY 10005

14. Issue Date for Circulation Data Below

DEALER Magazine

b. Legitimate
In-County Paid/Requested Mail Subscriptions Stated on PS
Paid and/or
Form 3541 (Include direct written request from recipient,
Requested
(2) telemarketing and Internet requests from recipient, paid
Distribution (by
subscriptions including nominal rate subscriptions, employer
Mail and
requests, advertiser's proof copies and exchange copies)
Outside the
Sales Through Dealers and Carriers, Street Vendors,
Mail)
(3) Counter Sales, and Other Paid or Requested Distribution
Outside USPS
(4)

Requested Copies Distributed by Other Classes of Mail
Through the USPS (e.g. First-Class Mail)

c. Total Paid and/or Requested Circulation
[Sum of 15b. (1), (2), (3), and (4)]
d.
(1) Outside county Nonrequested Copies Stated on the PS
3541 (include Sample copies, Requests Over 3 years old,
Requests induced by a Premium, Bulk Sales and Requests
including Association Requests, Names obtained from
Business Directories, Lists and other sources)
In-County Nonrequested Copies as Stated on Form 3541
(2) (include Sample copies, Requests Over 3 years old,
Nonrequested
Requests induced by a Premium, Bulk Sales and Requests
Distribution (by
including Association Requests, Names obtained from
Mail and
Business Directories, Lists and other sources)
Outside Mail)
Nonrequested Copies Distributed through the USPS by
(3) Other Classes of Mail (e.g. First-Class Mail, Nonrequestor
Copies mailed in excess of 10% Limit Mailed at Standard
Mail or Package Service Rates)
Nonrequested Copies Distributed Outside the Mail (Include
(4) Pickup Stands, Trade Shows, Showrooms and Other
Sources)

No. Copies of Single Issue
Published Nearest to Filing Date

21,503

12,025

-

-

-

-

-

-

12,025

8,332

-

-

-

-

183

e. Total Nonrequested Distribution (Sum of 15d. (1), (2), (3), and (4))
8,514
f. Total Distribution (Sum of 15c. And 15e.)
20,539
g. Copies not Distributed (See Instructions to Publishers #4 (page #3))

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or
Holding 1 percent or more of Total Amount of Bonds, Mortgages, or
Other securities. If none, check box
None
Full Name
Complete Mailing Address
Emerald Expositions Holding, Inc.

31910 Del Obispo, Suite 200, San Juan Capistrano, CA 92675

964
h. Total (Sum of 15f. And 15g.)
21,503
i. Percent Paid and/or Requested Circulation
(15c. Divided by 15f. Times 100)

58.55

16. Publication of Statement of Ownership
If the publication is a general publication, publication of this statement is required. Will be printed in the November 2017
x
issue of this publication.

12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)
The purpose, function, and nonprofit status of this organization and the exempt status for income tax purposes:
Has Not Changed During Preceding 12 months
Has Changed During Preceding 12 Months (Publisher must submit explanation of change with this statement)
PS Form 3526, July 2014 [Page 1 of 4 (see instructions page 4)] PSN: 7530-01-000-9931 PRIVACY NOTICE: See our privacy policy on www.usps.com

48

NOVEMBER 2017

D I G I TA L D E A L E R . C O M

Publication Not Required

17. Signature and Title of Editor, Publisher, Business Manager, or Owner
Senior Vice President

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal
sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties)
PS Form 3526, July 2014 (Page 2 of 4)


http://www.DIGITALDEALERCONFERENCE.COM http://www.DIGITALDEALERCONFERENCE.COM http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - November 2017

Digital Dealer - November 2017
Contents
A Letter from the Show Director
Don’t Be a “Management Jerk” and Steps for Handling Them!
Attempting a No-Huddle Offense? How’s That Working for You?
Is a Financial Partnership in Your Future?
Fallacy
You Can't Take a Train 500 Miles on 400 Miles of Track
4 Tech Tools That Decrease Employee Turnover
Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Retail Warranty Reimbursement: Leveling the Playing Field
Cracking the Car Code on Selling to the #1 Buyer: Women
Professional Voice-Over Secrets!
CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
When It Comes to Social Media... Don't Step on a Rake
The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
The New Car Manager's Modern Guide to Merchandising
Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!
Digital Dealer - November 2017 - Digital Dealer - November 2017
Digital Dealer - November 2017 - Cover2
Digital Dealer - November 2017 - Contents
Digital Dealer - November 2017 - A Letter from the Show Director
Digital Dealer - November 2017 - 3
Digital Dealer - November 2017 - Don’t Be a “Management Jerk” and Steps for Handling Them!
Digital Dealer - November 2017 - 5
Digital Dealer - November 2017 - Attempting a No-Huddle Offense? How’s That Working for You?
Digital Dealer - November 2017 - 7
Digital Dealer - November 2017 - 8
Digital Dealer - November 2017 - Is a Financial Partnership in Your Future?
Digital Dealer - November 2017 - 10
Digital Dealer - November 2017 - 11
Digital Dealer - November 2017 - 12
Digital Dealer - November 2017 - Fallacy
Digital Dealer - November 2017 - 14
Digital Dealer - November 2017 - 15
Digital Dealer - November 2017 - You Can't Take a Train 500 Miles on 400 Miles of Track
Digital Dealer - November 2017 - 17
Digital Dealer - November 2017 - 18
Digital Dealer - November 2017 - 19
Digital Dealer - November 2017 - 4 Tech Tools That Decrease Employee Turnover
Digital Dealer - November 2017 - 21
Digital Dealer - November 2017 - Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Digital Dealer - November 2017 - 23
Digital Dealer - November 2017 - 24
Digital Dealer - November 2017 - Retail Warranty Reimbursement: Leveling the Playing Field
Digital Dealer - November 2017 - Cracking the Car Code on Selling to the #1 Buyer: Women
Digital Dealer - November 2017 - 27
Digital Dealer - November 2017 - Professional Voice-Over Secrets!
Digital Dealer - November 2017 - 29
Digital Dealer - November 2017 - CAMERON JOHNSON Dealer Principal, Magic City Ford Lincoln
Digital Dealer - November 2017 - 31
Digital Dealer - November 2017 - 32
Digital Dealer - November 2017 - 33
Digital Dealer - November 2017 - 34
Digital Dealer - November 2017 - 35
Digital Dealer - November 2017 - When It Comes to Social Media... Don't Step on a Rake
Digital Dealer - November 2017 - 37
Digital Dealer - November 2017 - The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Digital Dealer - November 2017 - 39
Digital Dealer - November 2017 - The New Car Manager's Modern Guide to Merchandising
Digital Dealer - November 2017 - 41
Digital Dealer - November 2017 - Top 3 Information Technology (IT) Recommendations for Stability and Increased Productivity at Your Dealership
Digital Dealer - November 2017 - 43
Digital Dealer - November 2017 - That’ll Bee $128 Forda Tech Ta Lookatit - Ouchie
Digital Dealer - November 2017 - 45
Digital Dealer - November 2017 - Only 5 ½ Cents- Per-Mile to Maintain a $50K Machine! Wow!
Digital Dealer - November 2017 - 47
Digital Dealer - November 2017 - 48
Digital Dealer - November 2017 - Cover3
Digital Dealer - November 2017 - Cover4
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