Digital Dealer - February 2018 - 14

By Chuck Barker
President & Founder,
Impact Marketing &
Consulting Group

// Dealership
Management

The Greatest
Opportunity
Comes at a Time
of Shortage
A Breakthrough
Is Coming
Ever think about the
number of components that are required to
work seamlessly together
in order to simply start
your car and drive it to
your destination?
Recently, I was considering all of the important
and essential components
which were working
together in keeping my
vehicle going down the
interstate at 78 mph. An
immense amount of
electronics, engine
components, fluids, tires,
etc., all working together
and each very important.
Then I asked myself the
simple question, "Which
component is most
important?" Quick answer
- all of them. If any fail
you most likely become
disabled.
Similarly, in a dealership there are a multitude of components that
keep the store climbing
towards a growth-oriented
success plan and often, if
14

FEBRUARY 2018

even one of these is not
in place a dealership can
begin a rapid descent. It
seems that when things
are rolling along lots of
dealers tend to overlook
the critical elements that
a) got them there and b)
that will keep them there.

Sometimes just when
things are rolling along
smoothly, the bottom
drops out when; employees leave, lose deals to
competitors, inventory
problems, low gross products, etc. Often the greatest opportunity comes at

a time of shortage and
it is a good idea to consider revamping things
to create a breakthrough
that will sustain the store
in good times and bad.
Start telling everyone in
the store a breakthrough
is coming because we
are going to pay close
attention to what makes
the store and its team
members consistent
performers.
I have listed below
a few of the critical
components required to
maintain a steady course
towards total dealership
growth.

DIRECTIONAL LEADERSHIP:

Generating the
business plan direction

...A MULTITUDE OF COMPONENTS
THAT KEEP THE STORE CLIMBING
TOWARDS A GROWTH-ORIENTED
SUCCESS PLAN AND OFTEN, IF EVEN
ONE OF THESE IS NOT IN PLACE A
DEALERSHIP CAN BEGIN A RAPID
DESCENT."

D I G I TA L D E A L E R . C O M



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - February 2018

Digital Dealer - February 2018
Contents
Letter from the Show Director
Seven Ways to Become More Coachable
Succession Vision Quest
Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
The Greatest Opportunity Comes at a Time of Shortage
A Blueprint to Sales Training
5 Ways to Power- Up Your Advertising Effectiveness!
Digital Dealer 24 Conference & Expo Featured Speakers
Pay Plan? I Donno It - I Just Get a Check Dude
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
5 Reasons Car Dealers Should Be Concerned with Fraud
10 Reasons Every Dealership Needs a Written Content Strategy
3 Key Metrics for New Car Success in 2018
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Digital Dealer - February 2018 - CT1
Digital Dealer - February 2018 - CT2
Digital Dealer - February 2018 - Digital Dealer - February 2018
Digital Dealer - February 2018 - Cover2
Digital Dealer - February 2018 - 1
Digital Dealer - February 2018 - Contents
Digital Dealer - February 2018 - 3
Digital Dealer - February 2018 - Letter from the Show Director
Digital Dealer - February 2018 - 5
Digital Dealer - February 2018 - Seven Ways to Become More Coachable
Digital Dealer - February 2018 - 7
Digital Dealer - February 2018 - Succession Vision Quest
Digital Dealer - February 2018 - 9
Digital Dealer - February 2018 - 10
Digital Dealer - February 2018 - Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
Digital Dealer - February 2018 - 12
Digital Dealer - February 2018 - 13
Digital Dealer - February 2018 - The Greatest Opportunity Comes at a Time of Shortage
Digital Dealer - February 2018 - 15
Digital Dealer - February 2018 - 16
Digital Dealer - February 2018 - 17
Digital Dealer - February 2018 - A Blueprint to Sales Training
Digital Dealer - February 2018 - 19
Digital Dealer - February 2018 - 20
Digital Dealer - February 2018 - 21
Digital Dealer - February 2018 - 5 Ways to Power- Up Your Advertising Effectiveness!
Digital Dealer - February 2018 - 23
Digital Dealer - February 2018 - Digital Dealer 24 Conference & Expo Featured Speakers
Digital Dealer - February 2018 - 25
Digital Dealer - February 2018 - 26
Digital Dealer - February 2018 - 27
Digital Dealer - February 2018 - 28
Digital Dealer - February 2018 - 29
Digital Dealer - February 2018 - 30
Digital Dealer - February 2018 - 31
Digital Dealer - February 2018 - 32
Digital Dealer - February 2018 - 33
Digital Dealer - February 2018 - Pay Plan? I Donno It - I Just Get a Check Dude
Digital Dealer - February 2018 - 35
Digital Dealer - February 2018 - EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
Digital Dealer - February 2018 - 37
Digital Dealer - February 2018 - 5 Reasons Car Dealers Should Be Concerned with Fraud
Digital Dealer - February 2018 - 39
Digital Dealer - February 2018 - 40
Digital Dealer - February 2018 - 41
Digital Dealer - February 2018 - 10 Reasons Every Dealership Needs a Written Content Strategy
Digital Dealer - February 2018 - 43
Digital Dealer - February 2018 - 3 Key Metrics for New Car Success in 2018
Digital Dealer - February 2018 - 45
Digital Dealer - February 2018 - What the Hospitality Industry Can Teach Us About Dealerships of the Future
Digital Dealer - February 2018 - 47
Digital Dealer - February 2018 - 48
Digital Dealer - February 2018 - Cover3
Digital Dealer - February 2018 - Cover4
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